How to Start Your Own Porn Business? – Things No One Will Tell You!

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- 25 mins read

There is no denying the fact that most people in this world would have encountered porn in some or the other way in their lives. It is a topic that is spoken in hushed tones but has reached every nook and corner of the world. People now are even selling homemade porn to make money.

The porn industry is huge and is a very lucrative business nowadays. This leads us to a question that many have been thinking about lately, how to start a porn business. This article will help you understand the needs and requirements for starting a porn company and clear your doubts regarding the porn business. Let’s begin with how to start a porn company.

Is it legal to start a porn company?

Yes, in countries like the US and European countries, porn business is legal, but it has its own set of strict regulations and rules. It is advisable to check in your country of operation before starting your porn company. Before starting your porn business, you’ll need to register your business with the authorities and make it legal. Just like selling nudes online is legal, it is legal to start a porn studio.

Things to know before launching your porn studio

Keep your models informed
  • Explain the requirement for the movie
  • Don’t force scenes they not comfortable with
  • Respect their decision
Respect your models
  • Don’t demean your models
  • Respect their work
  • Models are humans too not sex objects
Train your models
  • Not all models are experienced
  • Provide thorough training
  • Inform them the scenes well in advance
Give models ample breaks
  • Porn can get tiring on models
  • Give them time to recuperate
  • Don’t make tight schedules without breaks
Give models some leeway
  • Give them time to decide for scenes
  • Keep a cool-off period in case any model doesn’t want to continue working
  • Be ethical and don’t impose
Evaluate content removal claims
  • Mention your intentions on contract
  • Set a panel to decide content removal claims
Pay what they deserve
  • Don’t discriminate between genders
  • Pay according to work hours
  • Don’t take advantage of model’s plight
Stay away from illegal practices
  • All models should be above 18 years
  • No child porn
  • Stay away from illegal acts like Bestiality.
Get yourself a lawyer
  • Be on top of local laws and regulations
  • Get models checked periodically for STDs
  • Keep everything on record

How to start a porn business?

Before you head on your journey of starting a porn company, there are a few steps that you need to take to help you start on the right path. Like in any business like selling sex toys business, proper planning and brainstorming are necessary before you get into how to start a porn company.

Step 1: Choose a niche

The porn industry is huge, and the competition is even bigger. So starting a production house in the general porn category will be the wrong move. To be able to sustain and get a chance to stand tall in the competition, you would need to choose a niche for your porn production business.

Jumping into this goldmine without proper research and planning can lead to disappointment and loss of revenue for your business. Be smart and aware of the competition around you. Choosing a niche will mean that you have less competition in terms of traffic as well as keyword density. Niche is a smaller part of the market that is defined by its own unique needs, preferences, and identity. 

You can choose one of the multiple categories the porn industry offers and stick to it for your porn production company. For example, Family porn is a best porn niche that is a top performing keyword and will have a lot of competition around it. But if you can get into the micro niches of Family porn like family therapy porn or family swap porn, then you steer away from most of the competition and get your target audience to start your business. For example, Family Strokes is a website dedicated to family porn. Once you make a name for yourself in the niche you choose, then you can look at expanding and accommodating more categories for your porn production company.

Example of niche based porn company

Check out some of the top micro niche suggestions from adent.io to start niche based porn businesses.

Step 2: Set up a budget

Before you set up your production house, you should be clear about what type of videos or movies you’ll be making. Will it be HD quality movies with professional known models, or will it be amateur videos with new models or lesser-known models? Depending on factors like these, you will have to decide on the budget you have for your movie.

Choosing location

Whether you shoot your movies in a closed space with props or you go for outdoor shoots in various locations, your budget will vary accordingly. Decide on what will work for you, depending on your budget. An outdoor porn studio setup can be expensive depending on the location, while an indoor shoot can be comparatively cheaper where you can change the props and use the same porn studio setup again.

Hiring actors

If you’re going for well-known professional actors from any porn agency, then you’ll have to pay them a good amount depending on their popularity and the type of scene they have to do. Popular models can charge anywhere between $1200 to $1500 for high-action scenes like double penetrations, etc. You can also choose to go for new models who won’t charge as much like the popular ones. For a girl-boy scene, you can pay the new models anywhere between $250 to $500 per scene.

Length of the movie

Your overall budget also will depend on the length of the movies you shoot. If it’s a short 2,3 clips of 15 minutes, then your expenditure will be lesser in comparison with a full-length movie of 1 or 2 hours with multiple scenes.

Equipment & team

You will need a team to start filming porn videos. Depending on your location and setup, you’ll also need lighting, cameras, microphones, props, etc. If it’s an HD movie that you’re shooting, then you would need high-quality equipment, which will increase your budget considerably.

Based on our calculations, starting a porn company can cost somewhere around $50,000 based on below mentioned expenditure:

  • Camera – $2500
  • Microphones and Cables – $400
  • Lighting – $6000
  • Movie editing software and computers – $4000
  • DSLR camera with lens for stills – $2500
  • Actors –  $10000 for 3 days for 5 male and 5 female
  • Location – $1000 per day
  • Movie making experts – $15000
  • Miscellaneous – $5000

Step 3: Choose actors

Starting a porn company requires you to onboard actors to work in your porn movies. Depending on the budget you have, you can choose between seasoned and popular porn actors, or you can go for new faces who are willing to work in your porn movie. Here are a few suggestions to help you look for the right actors.

Model agents

There are many model studios around the world from which you can source your actors from. You can give out your requirements to the agents, and they’ll find out the right model that you’re looking for.

Social media

You can look out for your next big star on various social media platforms. Twitter is a great place to interact and put out your request for actors. Adult forums like Reddit are also a great place to find actors for your porn movie. Remember to discuss everything in detail before you finalize your actor.

Advertisements

You can run ads on various digital channels like SexyJobs, JuicyAds, etc. There are good chances that you find your actor through advertisements. You can also try to go old school and give ads in print media. People still do check out the classified section, and you might just get lucky.

screenshot of models recruitment for a porn company

Direct approach

In case you already have a specific actor or model in mind, then you can approach them directly through email or their social media profile. You can also get their phone number through their profile and can cut a deal directly with them over the phone.

Model database

You can find actors and models for your porn business from various model databases available. One such vast model database is provided by adent.io where you can find models from around the world for your porn movies.

Step 4: Video shoot setup

Making a movie takes a lot of preparation, and considering it’s a porn movie makes the task even more difficult. How to produce porn will consist of two phases, namely pre-production and post-production.

Pre-production

The pre-production phase of a video shoot involves the arrangement of the things mentioned above. Right from the location to the actors, everything falls under the pre-production phase. You will need to set up your studio, arrange equipment to shoot, form the script, finalize the props to be used, get the actors to sign a contract, etc.

Post-production

Once the video is shot, then comes the post-production phase. In this, you’ll be checking all the footage and editing parts to form a movie. Either you will need to be an expert in Adobe and other movie making tools, or you’ll need to hire an expert to do it for you. Post-production can take some time due to the complexities involved and the fine-tuning required in making a porn video.

Step 5: Create an Adult Membership Website like Brazzers

Once your porn video is ready, you will need a platform to sell your porn videos. You have 2 options when it comes to starting your own porn membership website. Either you can go ahead with building your website from scratch which needs investment in terms of time, money, and resources.

The other quicker and cheaper option is to create your own porn membership site using readymade scripts like xMember by adent.io. This not only gives you the freedom to distribute your work as you want but also gives you complete rights to your work and all the income you can make through it. You can follow the porn business model that Brazzers follows for its premium videos. You can lock your content behind a paywall and ask users to buy or subscribe to be able to watch the video.

Why choose xMember to start your own porn business?

Creating a website isn’t an easy job either, but thanks to technological advancements, there are many readymade solutions available, using which you can create your own website within a few hours. One such robust solution is xMember.

xMember Demo page

xMember is a highly profitable and scalable turnkey solution that lets you create an adult membership platform within hours. It is rich in features that give you multiple ways to monetize your content and provides you with an eCommerce platform also to sell your video making memorabilia and other stuff. With an integrated adult payment gateway, it has never been easier to sell porn to the world. Let’s take a look at some of the astounding features that xMember provides.

1. Subscription based memberships

You can create various subscription packages depending on the quality and length of the porn videos that you’ll provide. You can create tiers of memberships like platinum, gold, silver, etc., and get recurring income through subscriptions. If the quality of your content is good, then you will have loyal subscribers whose number will grow exponentially once you’ve established yourself in the market.

2. Integrated eCommerce platform

With xMember you get an integrated eCommerce platform through which you can sell physical and digital products. You can sell model memorabilia or the props you’re using in your movies through xMember. You can put some videos behind a paywall and sell them separately through this platform.

3. Advanced video management

xMember provides the flexibility to manage your video uploads easily. You can do bulk, single or FTP video uploads easily and can also schedule the uploading of videos to your website. It also provides the flexibility to segregate videos that are free and paid.

4. SEO optimized

xMember is SEO optimized which means your website is already prepared to be ranked among the top websites in your niche. The framework is designed in such a way that you don’t need to worry about optimizing your website after buying xMember; it comes with search engine-friendly URLs for better indexing and ranking.

5. Payment processors

xMember comes with CCBill, which is an adult friendly payment processor. You will face no hassles in managing payments on your website, and your website will be ready for international transactions from day 1.

6. Mobile responsive

xMember website is mobile responsive, which means it can adapt to any screen type or format. In today’s world, when most people are dependent on phones, xMember gives you a headstart in being compatible with multiple devices.

7. Add-ons

Another great feature of xMember is that there are a lot of awesome add-ons available that you can implement on your porn business website. Add-ons like site watermark, currency conversion, payment gateways, multi-lingual support, and much more make xMember an attractive choice for starting your porn company.

8. Customer reviews

We don’t just say we’re the best, our customer reviews prove the same. Using our xMember script, many clients are running successful porn membership websites and earning good money. You can check some of the reviews below.

Screenshot of xMember by adent review on Trustpilot -1

Screenshot of xMember by adent review on Trustpilot-2

How to make money from porn production?

Now that your porn website is ready to sell your porn videos and movies, you need to figure out ways to maximize the revenue you generate. Here are a few trusted ways to maximize your revenue.

Behind the scene videos

You can choose to sell some extra clips of what goes on while producing a porn movie. Short interaction videos with the actors or behind the scenes of making a porn movie, you can sell such short videos on your website and make some money from it.

PPV Content

Porn videos sell like hot cakes and when it comes from reputed porn companies, then it sells even more. You can sell porn videos as PPV on your porn membership website where both subscribed and unsubscribed members can pay and buy selective porn videos.

Photo downloads

On your porn website, you can sell pictures behind a paywall. You can create sets of pictures of your actors and sell them individually or as an album to the subscribers. Users are always on the lookout to collect some rare images of porn stars.

Subscription membership plans

Subscriptions are the primary revenue generation source for your website. This gives a recurring income and helps you gain loyal followers. You can create multiple levels of subscriptions according to the content you provide. Memberships can vary in duration like monthly, 3 months, 6 months, etc., and you can even differentiate subscriptions by the content users will get for each type of subscription.

Subscription membership plans for porn business

Sell products

Selling physical products is another avenue that can help you make some extra income from your porn website. You can sell out the props you used in your shoots or can sell the costumes used by the actors in your movie; you can even sell used lingerie of the models and make a quick buck out of it.

Affiliate marketing

Another way of making money through porn sites is by doing affiliate marketing on your site. You can promote popular products or adult websites on your platform and earn money from affiliate marketing by sending some traffic there way. Choose and promote products that give high affiliate commissions to maximize your income.

How to market your porn production company?

Once your website is done, and you have all the content you need to run your porn production company, now you’ll need to market your website and business to reach out to potential customers. Without marketing, your company will not be able to grow and expand. Let’s take a look at some of the ways to market your business.

Collaborate with your models

The best way to promote your porn business is through your in-house models. Ask the models you’ve hired to be ambassadors of your porn company and promote your business on social media and in their friend circle too. You can even ask them to write blogs or articles about their positive experiences with your porn studio.

Screenshot of Brazzers Instagram page where promoting its company by collaborating with a porn star

Social media

The best way to promote your website is through social media platforms. There are millions of users browsing through social media every day, making it the best place to publicize your website. But be aware that not all social media platforms allow you to publish adult content. Platforms like Twitter and Reddit are your safest bet as they are adult friendly and will provide you with the right target audience that you’re looking for.

Blogs

Blogging is a great way to reach out to people and also build trust in the reader’s mind. You can write about stuff related to your business and make it SEO friendly so that your blog and website are visible on the first page of search rankings. When people read blogs, it builds trust in their minds that the author knows what he’s talking about, making it a great way to publicize your website.

Advertisements

Digital advertising is another fast and great way to let the audience know about your porn business and drive adult traffic to your porn paysite. You can advertise on adult traffic websites like JuicyAds, ExoClick, etc., where you can find the right target audience for your porn business. You can also publish ads on adult magazine websites like XBIZ and AVN to promote your website to their audience.

Screenshot of porn business studio promoting it new video release on XBIZ

Sign up for as an affiliate

Most of the big porn websites run affiliate programs using which you can publish ads of your business on their pages. As these big websites already have a large audience base, adult affiliate marketing gives you ample opportunities to catch the user’s attention and guide them to your website.

Influencer marketing

Another way to market your website is to reach out to adult influencers and make a deal with them to publicize your website on their social media platforms. These influencers like creators, models, and pornstars have a large number of followers who are the right target audience for your business.

One more way of doing influencer marketing is to collaborate with popular pages on social media platforms to promote your porn membership site and its models. Popular entertainment pages have a good number of followers and collaboration with them will help your website reach a wider audience.

Screenshot of porn compant promoting by a influencers and entertainment pages

Distribute content

You can choose to distribute your content on various adult websites and get paid through advertisements on your videos. You can distribute your content on sites like ManyVids, XVIDEOS, and even OnlyFans. You can make a profile for your production house on OnlyFans and sell porn videos to make some extra money.

Screenshot of distributing content on adult fans marketplace to promote new porn videos
Source: OnlyFans

For example, Suicidegirls is a popular porn membership platform that distributes content on their OnlyFans page too. This not only gives them a wider audience but increases its income by distributing content on OnlyFans.

Conclusion

So this is everything that you need to know about starting a porn company. Porn is a lucrative business that gives good returns on your investments. If you really want to make this work, then you would need a robust website script like xMember to support your porn production business.

Like in any other business, porn also needs to be treated patiently, and you’ll have to put in hard work to see the results coming in. I hope this article helps you in building a successful porn empire.

FAQ related to starting a porn company

1. How do I start a porn studio?

To start a porn company, firstly, you’ll need money to invest in your business. Then you can find actors and models who are willing to work in your porn company. You’ll need to setup a team of experts for movie production. You also need a location and equipment to shoot your porn videos.

2. How much does it cost to start up a porn company?

The exact cost to start up a porn company can vary depending on your choices. Based on our assumptions, you’ll need approximately $50,000 to create a set up to shoot porn videos.

3. What are some things I should know before starting a porn business?

Porn is a niche business, and like any other business, you need to take care of it to get rewards. Few points to keep in mind:

  • Set the expectations right with the models
  • Give the respect your models deserve
  • Pay them fairly
  • Stay away from unethical business practices
  • Use top-notch equipment

4. What do I need to know to start my own porn studio?

Before you start your porn studio, you should check out the rules and regulations related to adult businesses in your area of working. You also need to have a basic knowledge of making porn, and the rest of everything will fall in place.