How Does Pornhub Make Money: A Quick Overview

- 8 mins read

How much money does Pornhub make? 

What is the PornHub business model?

How to create a website like Pornhub? 

Do any of these questions ring a bell in your mind? It sure should! Because one of the above-mentioned questions is why you’re here! And let’s just say this read is everything you’re going to need when it comes to Pornhub – right from the basics to a pretty much advanced level, this read covers everything you need to know about Pornhub!

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So, let’s get started without further delay! 

What Is Pornhub?

PornHub is an adult video-streaming pornography website that was started in 2007 in Montreal, Canada. Pornhub is owned by MindGeek, a company that primarily focuses on porn and owns other services like YouPorn, RedTube, Brazzers, Digital Playground and more. 

Pornhub allows people to stream adult videos, watch photos & GIFs, Live Cam shows and upload videos to Pornhub under the different categories present! 

One can comfortably say Pornhub has changed the way people view porn. Earlier, porn was mostly in DVDs, magazines and adult cable channels but when Pornhub made its advent, things changed totally. The change was so huge that the traditional porn-selling methods almost vanished today!

That’s pretty much the basics of Pornhub! Now that you know it, let’s look at some key statistics of Pornhub!

Key Statistics of PornHub

It’s been more than a decade since Pornhub was started. And during the course, Pornhub came up with many new initiatives and ideas. They were into philanthropy, created wearable devices (Wankaband was one) and did more along the way! 

Anyways, let’s look at the Pornhub statistics

  • Pornhub had over 150 million daily active users in the year 2022.
  • Nine minutes and 54 seconds is the estimated average time spent on the site per visit, down 20 seconds from the statistics from 2021.
  • In the US, women now make up 29% of Pornhub’s audience, an increase of 4% from the previous year, and 36% of viewers worldwide, also a rise of 4%.
  • People from the USA, UK, and France rank in the first three positions regarding the highest number of visitors to Pornhub.
  • 84% of users use their mobile phones to browse Pornhub, while 13% use PCs and 3% their tablets.
  • Pornhub’s current net worth is around $1.5 billion.
  • The most searched pornstar on Pornhub was Abella Danger, while lesbian was the most searched category.
  • People in the age group 18-24 liked watching threesome adult videos, while people aged between 25-34 selected Asian porn more.

Well, that’s some key statistics of what Pornhub is all about! Now, let’s move to the next part – how does Pornhub make money.

How Does PornHub Make Money?

Pornhub is an ad-supported platform like YouTube, and most of the revenue generated on Pornhub is through advertisements.

According to the CEO of Mindgeek, the parent company of Pornhub, 50% of the company’s income comes from advertisements, thus making ads the biggest revenue generator for Pornhub.

Along with advertisements, Pornhub has different ways to generate revenue which we will discuss here.

In this section, we try to shed some light on how does Pornhub makes money and how much does Pornhub makes money through its different revenue generation streams.

Pornhub’s annual revenue lies in billions because of the different ways it generates its revenue.

Pornhub has multiple monetization methods that contribute to the growth of its revenue! In fact, Pornhub works on a freemium business model. 

That should have caught you there! A freemium business model is where you get access to some of the basic features of the website and in order to access the premium features, you need to upgrade or opt for a monthly subscription! 

As for Pornhub, you get access to all free videos & photos. But if you want access to the premium features, you should be paying!

So, below mentioned are the ways as to how Pornhub makes money! 


Advertisements are one of the best ways to earn money. Almost all platforms irrespective of the niches have ads in them. YouTube, Spotify, Prime Video – you name it, you got it! And Pornhub is no exception to that! 

Pornhub displays ads to users at multiple instances and here are some of them, 

Banner Ads – Banner ads are displayed in multiple places – below the video and on the sides of the screen. 

Pre Roll Ads – Pre Roll ads are advertisements that appear when a user chooses to play a video. 

Pop-Under Ads – This ad is a great way to capture user attention. The ad just pops in between the user activity so that the user can’t turn a blind eye to these types of ads!

The increased traffic on the website has also allowed amateur pornstars to sell homemade porn videos on Pornhub. Due to this, people with the least experience in the adult industry have now started uploading porn videos and making money.

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Pornhub Premium

Pornhub premium is the best of Pornhub’s revenue generation techniques and helps the company earn more money from this premium service.

It’s more like Spotify and YouTube. When you look for a premium experience and premium stuff, you’ve got to opt for the premium plan as well! 

Pornhub Premium plan introduces you to a whole new world of porn and they say that it is for “Porn Worth Watching”!

Pornhub’s premium plan gives users, 

  • Access to 350,000 full-length videos from production houses like Brazzers, Digital Playground, New Sensations, Jules Jordan and more
  • Access to HD videos – 1080p & 4k
  • Options to view VR videos and all user-uploaded videos will come with a premium tag
  • 24/7 customer support. 

So, how much does Pornhub Premium cost? 

Well, here’s your answer – It is $14.99/Month or $11.99/Month when billed annually ($143.88), thus saving 20% if you pay it for the whole year in advance.

The premium subscription plan is one way via which Pornhub makes huge money! With billions of people visiting the website per year, imagine 10% of them being premium visitors? 

Huge, right? Okay, let’s move to the next part of the Pornhub business model. 


VPN has become kind of a necessary accessory to view porn these days. Different countries in the world have a different set of rules and there are regions where access to a porn site is restricted. 

But with VPN software, a user can easily access websites. And who better can do it if it isn’t for Pornhub? 

Pornhub launched its free VPN service a couple of years back named VPNhub. The software promises features like, 

  • Online surf protection and data encryption
  • Option to secure 5 devices with a single account
  • Top grade security to protect sensitive data and information
  • Ad-free and easy to set up. 
  • Cross-platform support – Android, iOS, Windows and macOS. 

Though there’s a free version, there are also multiple paid versions. And we’ve mentioned the same below, 

  • Monthly Plan – $13.99/month
  • Yearly Plan – $6.99/month at $83.88 
  • Two-Year Plan – $4.99/month at $119.76
  • Three-Year Plan – $3.49/month at $125.64

The three-year plan allows users to save up to 75%. 

Pornhub Apparel

Who would have thought Pornhub is going to sell merchandise! But guess what? They do! 

Pornhub sells merchandise and in fact, they have a separate domain to do this!  

Pornhub in its apparel store sells stuff like 

  • Tops – T-shirts, Sweatshirts and Sports Bras
  • Bottoms – Shorts, Leggings and Intimates
  • Accessories – Hats, Socks, Mugs, Keychains and more

An average white tee costs around $32, and you can buy a bucket hat at $29 through the Pornhub store. And if you are placing your first apparel order on the website, you get a flat 10% discount on your total bill.

Let’s head to the last method with which Pornhub makes money! 


If you are wondering how to make money on Pornhub while thinking of how does Pornhub makes money, then Modelhub is your answer.

ModelHub is the latest addition to Pornhub’s “make money” toolkit.  As to what Modelhub is, it is a platform where individual content creators can upload their videos and sell them. 

With the huge traffic Pornhub receives every day, the opportunity to sell videos on such a platform seemed a great idea to content creators. 

Modelhub was introduced in the year 2018 and has been doing well since then! 

A creator on Modelhub can sell, 

  • Photos
  • Videos
  • Custom Video/Photo Requests
  • Fanclub Subscriptions

A model receives 80% of their total revenue on Modelhub, and the platform keeps the remaining 20% as a commission for using its services. That means, the models can withdraw only $80 from their Modelhub account and leave the $20 to the platform, if they make $100 through their content.

A creator needs to have at least a minimum of $100 to withdraw the amount. 

Modelhub conducts contests every now and then and winners can grab up to $1000. All this makes Modelhub an ideal platform for creators to jump in! 

And Pornhub, on the other hand, makes more revenue every day!

So, mentioned above are the five ways how Pornhub makes money. Put in a phrase – the Pornhub business model! 

With Pornhub making more than billions in revenue each year, starting a business like Pornhub could be great today! 

The porn industry is expected to grow in the upcoming years and there’s no better time for you to create a website like Pornhub! 

Speaking of the same, here are the steps to create a website like Pornhub! 

How to Create a Website Like Pornhub in 5 Simple Steps? 

There are two ways to create a website like Pornhub,

  1. Building it from scratch
  2. Using pre-existing solutions

We’re not going to look into the first method because it’s going to take you an approximate $50,000 and a couple of months. 

So, let’s start looking at the second method – using pre-existing solutions. 

Pre-existing solutions are something that’ll help you create a website like Pornhub. There are scripts that come with all features of Pornhub. Amidst the multiple scripts out there, you should consider going for xStreamer! 

xStreamer by– Adult Video-Streaming Script

xStreamer is a video-streaming tube script that allows you to build sites like Pornhub, YouPorn, xHamster and more. The platform is highly customizable and has all the features you need to create a website like Pornhub. 

So, let’s get to the steps! 

Step 1: Choose Your Pornhub-like Website Niche

When you create a website like Pornhub, it’s important that you choose your niche first. There are hundreds of niches in porn and you have to choose the ones that receive huge traffic!

Choose the best porn niche under which you are comfortable, not just to attract traffic but also to keep yourself motivated to keep doing what you are doing.

Step 2: Buy a Domain Name

When you’ve done the background research, it’s time you buy a domain name for your Pornhub-like site. 

A critical factor in determining the success of your adult website is selecting the perfect domain name. Getting the name of your porn site right from the start is crucial because it stays with you forever.

Select a domain name for your adult site that perfectly aligns with the adult industry and can be easily remembered by your audience.

Step 3: Choose a Hosting Provider

It would be best to find a hosting provider for your adult website before launching it on the internet. 

Although the market is flooded with hosting companies, not all of them will let you host an adult website on their server. This is because of various factors related to the adult industry.

However, there are a few best adult hosting servers that are renowned for hosting adult content, and you can choose any of these to host your adult website.

Note: When you choose to go with xStreamer, you don’t have to go through the ordeal of making purchases separately. All you have to do is, head to M3Server, choose an appropriate hosting plan and you can claim your free domain name during the checkout process. 

Step 4: Install xStreamer & Customize Your Website

Now, purchase the xStreamer adult video-streaming script and install it on your server. As for the customization and installation, the support team takes care of it. You don’t need to have development or designing skills. 

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Step 5: Marketing Activities & Driving Traffic to Your Site

Once done with the basic setup process, your site is all set to go live. All you have to do is a couple of marketing activities on various platforms and you’ll start driving traffic to your website. 

That was pretty simple, wasn’t it? 

You can use xStreamer to build a website and replicate the Pornhub business model without sweating too much.

And you can achieve all this at a reasonable price. You can build a website like Pornhub using the readymade script xStreamer, which costs only $199. 

This is a one-time fee, and xStreamer won’t charge you anything on top of this once you buy the whole script. At this price, you get a lifetime license for the script, free installation service, 100% non-encrypted source code, 6 months of free support, 6 Months of free product upgrades, a free domain, and 50% OFF on VPS Hosting.

For an additional $100, that is at $299, you will receive a 45-minute one-on-one coaching session from the xStreamer expert about the product.

If you pay using crypto, you get a flat 25% discount on the price quoted above.

Now that we’ve covered everything this read was supposed to, it’s time we wrap it up!

Final Few Words

In this read, we’ve covered topics like, 

  • Pornhub overview and key statistics
  • How does Pornhub make money
  • The Pornhub Business Model
  • The Steps to create a website like Pornhub along with a solution

Like we said, the porn industry is reaching new heights every year. And businesses like Pornhub and OnlyFans are achieving new milestones in terms of both revenue and subscribers. 

And xStreamer is the best way for someone wanting to join the adult industry to start a porn website like Pornhub and monetize through adult content.

Additionally, if you have enough resources, you can use xMember as your base point to start a porn business and produce adult content by hiring numerous models and creators.

Hopefully, we were able to answer your queries regarding Pornhub convincingly.

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