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How Does Pornhub Make Money – A Quick Overview

- 6 mins read

How much money does Pornhub make? 

What is the PornHub business model?

How to create a website like Pornhub? 

Do any of these questions ring a bell in your mind? It sure should! Because one of the above-mentioned questions is why you’re here! And let’s just say this read is everything you’re going to need when it comes to Pornhub – right from the basics to a pretty much advanced level, this read covers everything you need to know about Pornhub!

So, let’s get started without further delay! 

What Is Pornhub?


Pornhub is an adult video-streaming pornography website that was started in 2007 in Montreal, Canada. Pornhub is owned by MindGeek, a company that primarily focuses on porn and owns other services like YouPorn, RedTube, Brazzers, Digital Playground and more. 

Pornhub allows people to stream adult videos, watch photos & GIFs, Live Cam shows and upload videos to Pornhub under the different categories present! 

One can comfortably say Pornhub has changed the way people view porn. Earlier, porn was mostly in DVDs, magazines and adult cable channels but when Pornhub made its advent, things changed totally. The change was so huge that the traditional porn-selling methods almost vanished today!

That’s pretty much the basics of Pornhub! Now that you know it, let’s look at some key statistics of Pornhub!

Key Statistics of PornHub

It’s been more than a decade since Pornhub was started. And during the course, Pornhub came up with many new initiatives and ideas. They were into philanthropy, created wearable devices (Wankaband was one) and did more along the way! 

Anyways, let’s look at the statistics, 

  • During the year 2019, Pornhub had 42 billion visits which when broken down is an approximate 115 million per day! 
  • In 2019, for every 60 seconds, Pornhub had an approximate 80,000 visitors and 210,000 video views. 
  • An approximate estimated net worth of Pornhub is $2,792,500,000.
  • During 2019, Lana Rhoades was the most searched pornstar, having a total of 345 million views. 
  • 80% of Pornhub traffic is from mobile phones and the remaining comes from desktops (15%) and tablets (4%). 
  • Sources claim that Pornub, in a year, makes somewhere between $10 billion and can go up to even $97 billion.

Well, that’s some key statistics of what Pornhub is all about! Now, let’s move to the next part – how does Pornhub make money.

How Does PornHub Make Money?

Though it is quite unsure how much money Pornhub makes every year, the Pornhub revenue model is one that everyone can take a look at transparently.

Pornhub has multiple monetization methods that contribute to the growth of its revenue! In fact, Pornhub works on a freemium business model. 

That should have caught you there! A freemium business model is where you get access to some of the basic features of the website and in order to access the premium features, you need to upgrade or opt for a monthly subscription! 

As for Pornhub, you get access to all free videos & photos. But if you want access to the premium features, you should be paying!

So, below mentioned are the ways as to how Pornhub makes money! 


Advertisements are one of the best ways to earn money. Almost all platforms irrespective of the niches have ads in them. YouTube, Spotify, Prime Video – you name it, you got it! And Pornhub is no exception to that! 

Pornhub displays ads to users at multiple instances and here are some of them, 

Banner Ads – Banner ads are displayed in multiple places – below the video and on the sides of the screen. 

Preroll Ads – Preroll ads are advertisements that appear when a user chooses to play a video. 

Pop-Under Ads – This ad is a great way to capture user attention. The ad just pops in between the user activity so that the user can’t turn a blind eye to these types of ads!

Pornhub Premium

It’s more like Spotify and YouTube. When you look for a premium experience and premium stuff, you’ve got to opt for the premium plan as well! 

Pornhub Premium plan introduces you to a whole new world of porn and they say that it is for “Porn Worth Watching”!

Pornhub’s premium plan gives users, 

  • Access to 250k+ full-length videos from production houses like Brazzers, Digital Playground, New Sensations, Jules Jordan and more
  • Access to HD videos – 1080p & 4k
  • Options to view VR videos and all user-uploaded videos will come with a premium tag
  • 24/7 customer support. 

So, how much does Pornhub Premium cost? 

Well, here’s your answer – It is $9.99/Month or $7.99/Month when billed annually ($95.88).

The premium subscription plan is one way via which Pornhub makes huge money! With more than 50 billion visits per year, imagine 10% of them being premium visitors? 

Huge, right? Okay, let’s move to the next part of the Pornhub business model. 


VPN has become kind of a necessary accessory to view porn these days. Different countries in the world have a different set of rules and there are regions where access to a porn site is restricted. 

But with VPN software, a user can easily access websites. And who better can do it if it isn’t for Pornhub? 

Pornhub launched its free VPN service a couple of years back named VPNhub. The software promises features like, 

  • Online surf protection and data encryption
  • Option to secure 5 devices with a single account
  • Top grade security to protect sensitive data and information
  • Ad-free and easy to setup. 
  • Cross-platform support – Android, iOS, Windows and macOS. 

Though there’s a free version, there are also multiple paid versions. And we’ve mentioned the same below, 

  • Monthly Plan – $13.99/month
  • Yearly Plan – $6.99/month at $83.88 
  • Two-Year Plan – $4.99/month at $119.76
  • Three-Year Plan – $3.49/month at $125.64

The three-year plan allows users to save up to 75%. 

Pornhub Apparel

Who would have thought Pornhub is going to sell merchandise! But guess what? They do! 

Pornhub sells merchandise and in fact, they have a separate domain to do this!  


Pornhub in its apparel store sells stuff like 

  • Tops – T-shirts, Sweatshirts and Sports Bras
  • Bottoms – Shorts, Leggings and Intimates
  • Accessories – Hats, Socks, Mugs, Keychains and more

The average tee costs around $30 and a keychain costs somewhere around $10. 

Let’s head to the last method with which Pornhub makes money! 


ModelHub is the latest addition to Pornhub’s “make money” toolkit.  As to what Modelhub is, it is a platform where individual content creators can upload their videos and sell them. 

With the huge traffic Pornhub receives every day, the opportunity to sell videos on such a platform seemed a great idea to content creators. 

Modelhub was introduced in the year 2018 and has been doing well since then! 

A creator on Modelhub can sell, 

  • Photos
  • Videos
  • Custom Video/Photo Requests
  • Fanclub Subscriptions

A model can receive 80% of the tip he/she makes, 65$ of all video sales and 80% of the subscription sales. A creator needs to have at least a minimum of $100 to withdraw the amount. 

Modelhub conducts contests every now and then and winners can grab up to $1000. All this makes Modelhub an ideal platform for creators to jump in! 

And Pornhub, on the other hand, makes more revenue every day!

So, mentioned above are the five ways how Pornhub makes money. Put in a phrase – the Pornhub business model! 

With Pornhub making more than billions in revenue each year, starting a business like Pornhub could be great today! 

The porn industry is expected to grow in the upcoming years and there’s no better time for you to create a website like Pornhub! 

Speaking of the same, here are the steps to create a website like Pornhub! 

How to Create a Website Like Pornhub in 5 Simple Steps? 

There are two ways to create a website like Pornhub,

  1. Building it from scratch
  2. Using pre-existing solutions

We’re not going to look into the first method because it’s going to take you an approximate $50,000 and a couple of months. 

So, let’s start looking at the second method – using pre-existing solutions. 

Pre-existing solutions are something that’ll help you create a website like Pornhub. There are scripts that come with all features of Pornhub. Amidst the multiple scripts out there, you should consider going for xStreamer! 

xStreamer – Adult Video-Streaming Script

xStreamer is a video-streaming tube script that allows you to build sites like Pornhub, YouPorn, xHamster and more. The platform is highly customizable and has all the features you need to create a website like Pornhub. 

You can know more about xStreamer here!

So, let’s get to the steps! 

Step 1: Choose Your Pornhub-like Website Niche

When you create a website like Pornhub, it’s important that you choose your niche first. There are hundreds of niches in porn and you have to choose the ones that receive huge traffic! Start with a couple of niches and you can include additional niches later. 

Step 2: Buy a Domain Name

When you’ve done the background research, it’s time you buy a domain name for your Pornhub-like site. 

Choose a name that clearly indicates the nature of your business. For instance, the name Pornhub serves the purpose, doesn’t it? 

Step 3: Choose a Hosting Provider

It’s important that you choose a hosting provider for your website. There are popular web hosting providers around. You have to choose the one that suits your needs best. 

Also, make sure that your hosting provider allows you to host adult websites! 

Note: When you choose to go with xStreamer, you don’t have to go through the ordeal of making purchases separately. All you have to do is, head to M3Server, choose an appropriate hosting plan and you can claim your free domain name during the checkout process. 

Step 4: Install xStreamer & Customize Your Website

Now, purchase the xStreamer adult video-streaming script and install it on your server. As for the customization and installation, the support team takes care of it. You don’t need to have development or designing skills. 

Step 5: Marketing Activities & Driving Traffic to Your Site

Once done with the basic setup process, your site is all set to go live. All you have to do is a couple of marketing activities on various platforms and you’ll start driving traffic to your website. 

That was pretty simple, wasn’t it? 

All you need to create a website like Pornhub is xStreamer, a week’s time and an approximate $500! 

Now that we’ve covered everything this read was supposed to, it’s time we wrap it up!

Final Few Words

In this read, we’ve covered topics like, 

  • Pornhub overview and key statistics
  • How does Pornhub make money
  • The Pornhub Business Model
  • The Steps to create a website like Pornhub along with a solution

Like we said, the porn industry is reaching new heights every year. And businesses like Pornhub and OnlyFans are achieving new milestones in terms of both revenue and subscribers. 

Starting a business like Pornhub is no big deal today. With the right set of solutions, you can create a website like Pornub in no time. 

That said, have a great day then!

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