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How to Start a Porn Site: Your Ultimate Free Porn Site Guide

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- 32 mins read

Starting a porn site is all about making money. But the initial phase is like,

  • How to start a porn site today like the famous Pornhub?
  • What do I need to start a porn site?
  • Can I make money by starting my own porn website?

These questions that hover over your mind are entirely typical, considering the nature of the business and the vast industry. The thought of starting an adult website is no joke! The uncertainty of whether you want to start a porn site will be massive initially.

But by starting to read this article, you’ve made it clear that you are not going to back away from trying to build a porn site and that’s great! Because you’re going to enter a billion-dollar, evergreen industry filled with entrepreneur potential, aka good money.

In this in-depth porn site guide, we’ve shared all the information in the world that’ll help you know,

  • How to start a porn website from scratch
  • How to choose the perfect niche for your porn site
  • How to drive traffic and monetize your porn site, etc.

From choosing a domain name for your tube site to setting up SEO for the same, we’ve included everything here. We didn’t want to overwhelm you by listing it all before we start with the guide.

You’ll get the hang of it as we carefully take you through each step of how to create a porn website.

In the early sections, we’ll talk about why you need to start a porn site, followed by the different types of porn sites, how to make a porn website and how to drive traffic to your site.

Now that we’re clear about the goal of this guide and what we’ll be taking you through, let’s get started!

P.S. There are no shortcuts to starting a porn site. Though we’ve made the entire process super simple for you, we suggest you read through the whole article to get the best understanding of how to start a porn site and be successful in it.😊

Why Start a Porn Site?

Here’s a one-line answer – every Tom, Dick and Harry watches porn.

Today, porn is very accessible. A device and an internet connection are what one needs to j*rk off on the go!💦

Your next-door neighbor, your immediate colleague, a random person that passes by you, everyone watches porn. To put it even better, PORN IS EVERYWHERE.

Porn consumption will never stop and we don’t see why you should not start a porn site.

That’s the logical explanation of why you need to open a porn website. But here’s an answer that’s backed by actual data.

  • Approximate 40 million adults in the US visit porn sites regularly
  • Every second you read this blog, there are 28,000+ people watching porn
  • More than $3000 is being spent on porn sites every second
  • On average, people who are addicted to porn spend more than 10 hours watching porn
  • 1 out of 5 mobile searches account for pornography searches
  • Approximate 34% of all internet downloads are related to porn
  • Statistics by Huffspot say that the traffic of porn websites is more than Twitter, Netflix and Amazon combined

Now, these are data-backed reasons why you should open a porn website. To make it merrier (more like the icing on the cake), here are some real-time traffic data of the most popular porn sites.

1. PornHub

The most popular porn site on the planet, PornHub, receives more than 1.7 billion monthly traffic. The average visit duration per session is 10 minutes, meaning every individual spends at least 10 minutes visiting the site.

pornhub-organic-traffic

Sources claim that the revenue of PornHub annually is around $10 billion and can even go up to $97 billion.

2. XVideos

The next big porn site on our list is XVideos, with an approximate monthly traffic of 1 billion.

xvideos-organic-traffic

The average visit duration of XVideos is more than 12 minutes. According to SiteWorthTraffic, the website value of XVideos is $ 90,715,135.

3. SpankBang

SpankBang, another popular porn site, gets over 94 million monthly traffic and has an average visit duration of 13 minutes. SiteWorthTraffic estimates that the daily revenue of SpankBang is approximately $17,820.

organic traffic of spankbang porn site

Massive numbers, right?

Though you cannot expect your website to reach PornHub status initially, achieving a 1% of PornHub’s total monthly traffic target can do wonders for you. At this moment, we’d like to remind you of the statistic we mentioned above – for every second, people spend more than $3000 on porn sites.

That’s how huge the opportunity is when you start your own porn website. Here’s a short, real-time motivation story for you.

“Adrian Rozic was a regular Joe pulling through a 9-5 job. But then, he decided to enter the porn industry. In 2017, Adrian made more than $104,000 with his porn sites and owns more than 70 niche porn sites and makes a fortune from them!”

Those are enough reasons and explanations why you should start a porn site. First, let’s look at the growth of the industry in focus.

Growth of the Porn Industry

Whether it be starting a porn site or venturing into any other business, knowing about the industry and how its future is going to be is quite important.

This section gives you a brief outline of the industry and how it will look in the future.

  • The adult & pornographic website industry is worth $3 billion in the US market as of 2022
  • The market size growth of the adult & pornographic websites industry between the years 2017 and 2022 is 14.1% per year
  • The worldwide pornography industry is a $97 billion business and $13 billion business in the US alone

If anything, the porn industry is definitely growing year by year. We don’t say that, but statistics do.

Here’s a screenshot of PornHub’s all-time traffic.

screenshot of PornHub all time traffic

This is a perfect example that shows how porn consumption has been increasing over the years on PornHub. And the same goes for most porn sites.

So, years from now, this trend will only become stronger and the porn industry is going to grow and give a lot of opportunities to make money.

Now that we’re on the same page about starting a porn site, let’s look at the different types of porn sites out there.

I Want to Start a Porn Website, What are My Options?

There’s one type of porn site you’re familiar with – PornHub. Those are actually called tube sites. But that’s not the only type of porn site around. Since you are about to create a porn website, we thought you should know about the different types of porn sites and their advantages and disadvantages.

However, in this porn site guide, we have discussed how to start a porn tube site. So, the different types of porn sites are

  • Tube sites
  • Membership subscription sites
  • Adult cam sites,
  • Creator marketplace site

1. Affiliate Adult Tube Site

Tube sites are the most common type of porn site and most online porn is consumed only on tube sites. Some of the most popular adult tube sites are PornHub, XNXX, SpankBang, XVideos and more.

Here’s how an adult tube site looks.

xhamster-porn-site

All tube sites generally have a YouTube-like appearance. Users can choose from thousands of videos and start streaming them. There are hundreds of categories to choose from and stream. Like we already said, tube sites are the most popular types of porn sites and starting a tube site can give you a wide range of benefits which we’ve listed below.

Advantages of Starting a Tube Site

  • Multiple monetization options like ads on different places, affiliate programs, premium content, contests, etc. In fact, these are the ways how PornHub makes money.
  • You don’t have to upload videos constantly to run a tube site. You can simply export them from other popular sites like xHamster. We’ll tell you how to do that later.
  • Adult tube sites are easy to create, run and maintain.
  • The cost of running an adult tube site is way less when compared to the two other types of porn sites we are about to look at.

Today, videos are the most consumed media form and an adult tube site is all about videos. With the multiple monetization ways that an adult tube site offers, this is easily the best type of porn site you should consider starting.

Yes, the competition is going to be huge. But you don’t have to go against PornHub. With savvy marketing and advertising, your porn site will easily get noticed among porn lovers.

2. Subscription Membership Sites

This type of porn site is similar to adult tube sites. But here, you pay to watch porn videos. Subscription membership sites are mostly porn production studios that have their own models and working studios. And all their porn videos are unique and follow a theme – BBC, real homemade porn, neighbor affairs, etc.

The best examples of subscription membership sites are Brazzers, Naughty America and more.

screenshot of brazzers site

To view porn videos from these sites, you have to opt-in for a membership subscription, for which you’ll be charged a specific amount.

Here’s what Brazzers charges you for getting a membership.

Screenshot of Brazzers subscription prices

The more membership subscriptions Brazzers has, the better its revenue is going to be. 

You can also start your own porn production business like Brazzers. What you need is your own studio setup and a couple of models. But again, that’s going to cost you a lot of money, starting with studio equipment, models, shooting, production, editing and marketing.

While starting a membership subscription site to make money is a good idea, you’d have to ask this question – why would people want to spend money when porn is free? And is it really worth spending all the money while there are giant studios already out there?

3. Creator Marketplace Site

These kinds of porn sites have come to the limelight only in recent years, especially after the global pandemic.

Some of the most popular creator marketplace sites are OnlyFans, JustForFans, Fansly, Patreon and more.

Creator marketplace sites are run by two sets of people – creators and fans. And the platform serves as the connecting point between these two.

Creators are responsible for filling up the platform with content and fans (the loyal followers of those creators) can view the content by opting in for a subscription. Creators can literally sell anything on the platform – they can sell nude pictures, sell homemade porn and even sell used panties.

You being the site owner, can get a percentage from creators’ earnings. Memberships are just one way to make money for creators. Others include selling digital goods, premium content, sexting and more.

onlyfans-membership porn site

So, the bottom line is the more creators you have, the better your revenue is going to be. Here’s a simple calculation.

Assume you have 10 creators and each creator charges $10 for a monthly subscription. Suppose each creator has 20 fans, the total amounts to $2000. And as an admin, a 20% commission is $400 in revenue. This is just a basic calculation. A bigger picture is the revenue of OnlyFans which was close to $900 million in 2021.

The creator economy is growing strong and there are going to be a lot of creators. The only problem here is getting the name for your subscription platform and increasing the number of creators on your platform while there are dominant websites like OnlyFans.

Convincing creators that your membership site is a better option than OnlyFans and other top sites is going to be the biggest challenge. Plus, creators can make money on tube sites like PornHub. So, why a creator marketplace site?

4. Webcam Site

Webcam sites are similar to tube sites. But the main difference here is all the content you see on cam sites is performed by human models in real time. Some of the best webcam sites are Chaturbate, LiveJasmin, Camsoda, Bongacams and more.

webcam-porn-site-camsoda

As you can see, the homepage of BongaCams has live models performing. Audiences can choose who to engage with in real time and talk to them. 

The audience can engage with models via text, group video chat and private 1-1 shows. The cost varies depending on the type of interaction and what the models are being asked to do. As for you, you make money out of model earnings.

Starting a webcam business is a great idea when it comes to making money. It’s because the audience gets an opportunity to engage with models in real-time and have personalized sexual experiences, which is way better than watching just porn videos (though it comes with a price). And the best part is you can expect the audience to make frequent visits if they start liking a certain model.

Here’s where the problem arises. Models often tend to skip around and have a presence on multiple cam sites. It’s quite natural because models want to make money and they choose cam sites that have high traffic.

So, those are the different types of porn sites around.

Which Type of Porn Site Should You Choose to Build?

We’ve come across three different types of porn sites and each type has its own merits and demerits. So, if you were to start an adult website, considering the fact that you are just starting, we recommend that you should start a porn tube site.

Because

  • Tube sites are easy to build
  • They have a high earning potential
  • Easy to maintain when compared with other cam sites and membership sites

When you have successfully built a porn tube site and have started making good money, you can start the other two types of porn sites.

Now that we’re done here let’s look into one of the most important topics before we learn how to create a porn website.

Multi Niche vs. Niche Porn site (Pros and Cons)

When starting a porn site, deciding whether it is going to be a multi-niche (general) porn site or a single-niche porn site is a key decision you have to make.

So, in this section, we have explained what multi-niche and niche are, along with their pros and cons.

P.S. If you’re not familiar with what the term “niche” means, it is nothing but a specific segment of a wide market.

Multi-Niche: What it is and How it Can Help Your Porn Site?

As the name says, multi-niche means many niches and your porn site is going to have a lot of categories on it.

The famous porn sites PornHub, SpankBang and XVideos are all multi-niche porn sites. The screenshot below shows some of the categories of PornHub and there are more. So, the audience can choose from a wide range of porn niches and watch videos they like.

pornhub-categories example for multi niche porn site

The Pros and Cons of Starting a Multi-niche Porn Site

Pros 

Cons 

1. Opportunity to drive high traffic due to multiple niches present on the site.1. Requires more marketing efforts due to multiple niches.
2. Can go against larger porn sites provided you have the budget to compete.2. Difficult to rank for all niches.
 3. A high marketing budget is needed to promote multiple niches across the web.
 4. Monetization is difficult due to the presence of multiple niches. Makes it hard to identify relevant stream niches,

When you go ahead and build a porn site with multiple niches, it’s going to go down with all other unfamiliar porn sites.

Put in a phrase, a multi-niche porn site is like a jack of all trades that doesn’t excel in even one. That’s how your porn site will be – not remembered for anything and left alone, plus untouched.

Niche Porn Site- What it is and How it Can Help Your Porn Site?

By now, you should have known what single-niche is all about. Like multi-niche, you won’t be going all in with a lot of categories, but you’ll be focusing on one specific niche for your porn site.

Here is an example to help you understand better.

feet9 feet fetish porn site - example for single niche porn niche site

Feet9 is a tube site that focuses only on the foot porn niche. Unlike PornHub, you cannot find multiple niches here. Everything you see on the website is related to foot porn and micro-niches of the same.

So, that’s what is called a niche porn site.

The Pros and Cons of Starting a Niche Porn Site

Pros 

Cons

1. The website will receive targeted traffic as the chosen niche is narrow and specific.1. Websites will receive traffic only for the specific, chosen niche.
2. Higher chances of ranking in top. Because marketing efforts can be focused on a specific niche. 
3. Niche porn sites are easy to remember and can easily stand out like feet9 and blowjobs.pro 
4. Less competition as you don’t have to compete with larger porn sites and studios. 
5. Higher conversion rates and monetization because it is easy to identify relevant niches and the traffic is also going to be targeted. 

The disadvantage is really not a problem. You can create multipleniche porn sites and have them ranked, which will be way more worthy than a multi-niche porn site.

So, we’ve reached the point where we tell you to start a porn site with a single niche. You might say that it has worked out for PornHub. Yes, it has, but it might not necessarily work for you. But on the other hand, a niche porn site it’s definitely going to work! You might ask which niche you should be going ahead with to build a porn site. We’ll take you through that shortly.

Now that we’re done here, let’s see how to make a porn website.

How to Start a Porn Site – 6 Easy Steps

So far, we’ve discussed the basics you had to know before starting your own porn website – why you need to start a porn site, the growth of the porn industry and the different types of porn sites.

Now, in this section, we will be taking you through a step-by-step approach to how to make a porn site. It’s going to be in-depth but do not worry as we’ll be summarizing it at the end for you. That said, let’s look at the steps to build a porn website.

Let’s continue where we left off.

Step 1: Find a Niche for Your Porn Site

So, we have decided to go with a single-niche porn site. But how do you choose a niche for your porn site?

Let’s see. But before that, there are a few things you have to keep in your mind. Since your niche is all that’s going to make or break your porn site, make sure the niche has a high search volume but is not highly competitive.

A well-performing niche that’s not highly competitive is the best pick for your porn site. So, here are the steps on how you find out which niche is performing best with medium competition.

  1. Find out the best-performing porn niches using top porn sites
  2. Check the search volume using recommended tools like SEMRush
  3. Find out the competitiveness of the niche
  4. Look out for Keyword Variations

By following the above-mentioned steps, you can choose the perfect niche for your porn site. If you already have a niche on your mind, you can proceed with the second and third steps directly. Else, let’s start from scratch.

1. Find Out the best-performing niches using top porn sites

Everything has been done for you already by the giants. All you have to do is, find what works best and follow the same.

To make it easier for you, we have taken a screenshot of the top searches for 2022 that could potentially be used as your niche. Here it is for your reference.

pornhub insights for 2022 year review of most searched porn niches to start a porn site

These are the top 30 worldwide searches that were made by porn viewers in 2022, as per PornHub.

Apart from that, here are a couple of other findings that can help you choose your niche.

  • Searches for real homemade porn grew by 310% in the US alone and 179% worldwide.
  • Transgender category searches grew significantly to become the #1 searched category in Brazil and the 7th across the world.
  • Threesome and Group Sex were the popular searched categories under group sex.
  • Outdoor sex was another popular search category and became the world’s top 10 searches by growing over 100%.
  • Scissoring, 69, and cowgirl were some of the most searched positions.
  • Feet category searches grew 38% worldwide and a massive 145% amidst female visitors.
  • When it comes to the domination category, femdom, cuckold and bondage witnessed growth.

You can probably pick out of any one of the above-mentioned niches and go ahead with the process. Because if the search terms are trending, there’s definitely going to be growth. Or, if you want to do a manual search, you can probably head to a popular porn tube site and check out the tags section.

Here is the tags section of XNXX.

screenshot of xnxx-tags

All you have to do is, choose a niche that has a high number of videos but not very high. To help you understand how to choose the perfect niche for your porn site, we are going to choose “Femdom” as the main theme and proceed.

Head to the websites XNXX and XVideos. Type Femdom in the search bar. This is what you’ll get.

xnxx-search options for femdom
XNXX Results
xvideos-femdom-search example to start a porn niche site
XVideos Results

The results are almost similar on both websites. But what you have to notice here is the number of videos in each niche under femdom. The number of videos is not too high and not too low as well – just the ideal amount.

From here, you have to narrow down the niches you think are worthy for your porn site. We’ve chosen ten niches for you here under femdom.

  1. Femdom
  2. Indian femdom
  3. Russian femdom
  4. Japanese femdom
  5. Femdom lesbian
  6. Femdom sex
  7. Asian femdom
  8. Femdom pegging
  9. Femdom cuckold
  10. Femdom handjob

Now that you figured out a list of potential niches to build a porn site, the next step is to know the search volume.

2. Check the search volume for the niches

The narrowed-down niches have the right number of videos. Fine. But what about the search volume?

The search volume determines what kind of traffic your niche is driving. And based on this, you can make a decision.

To find out the search volume of the niches, you can use paid tools like SEMRush and Ahrefs, or you can opt for Adent’s keyword research services. What’s better than letting professionals do the job for you?

Here is the keyword research report for the chosen ten niches.

femdom-keyword-research-analysis

From this bulk keyword analysis report, to finalize the niche for your porn site, you have to look into the search volume.

We have to go for niches that have a low and medium search volume. Not the ones with a high search volume. For example, the term femdom has more than 90k search volume per month, which is way too high. And terms like “Russian Femdon” and “Femdom Lesbian” have a very low search volume.

But terms like Femdom Handjob, Femdom Cuckold, Asian Femdom, Japanese Femdom and Indian Femdom are ideal picks because they have a couple of thousand traffic.

Trends are one of the factors that you should look into, but if your chosen niche has a good search volume, you don’t have to worry about it.

Important Note: Search volumes differ based on regions. The above search was conducted with the USA as the target region. The keyword volumes will change for different regions.

So. based on our research, you can start a porn site by picking one of these niches below if you’re focusing on femdom.

  • Indian Femdom
  • Japanese Femdom
  • Femdom sex
  • Femdom cuckold
  • Femdom handjob

You can also include more than one niche for your website since everything falls under femdom. All these niches are very relevant and they’ll help you drive more traffic and visibility.

Instead of going for diverse porn niches like BBC, MILF, Latina and Ebony, focus on one untapped niche and go strong on it.

3. Checking how difficult it is to rank the niche

One last step you need to do before finalizing a niche is to check how competitive it is to rank the niche.

You can do this in two ways.

The first one would be to check the Keyword Difficulty in SEMRush. If you don’t have access to paid tools, you can use free tools like KW Finder by Mangools to do this. Remember that you only get a certain number of free checks before you are asked to pay.

femdom-keyword-difficulty-research

So, in the previous SEMRush image we saw, you have a row named KD%, which is Keyword Difficulty. As you see, all the niches you have selected are relatively easy to rank for. Normally, a keyword difficulty percentage of more than 50 is considered slightly difficult and above 80 is considered very difficult (but with a lot of high-quality content and backlinks, you can still rank for highly difficult keywords. We’ve talked more about this below).

This is one way to check the competitiveness of the niche. The next way is to manually search the keyword on Google and look at the top search results.

Let’s search the term “Femdom Cuckold” on Google and see what we get.

Screenshot on google for single niche porn site

In the top five search results, we don’t see any major websites like PornHub or SpankBang except for xHamster. But even if it’s there, don’t hesitate to go forward because you’re building a porn site dedicated to a specific niche. So, down the lane, you should easily be able to rank it on top.

Pro Tip: While checking how difficult it is to rank the niche, make sure to check for keyword variations as well. You can find them in SEMRush when you search for a specific keyword. The number of keyword variations you have, the better the chances of ranking your niche. Plus, you’ll get increased traffic on your website.

So, when you’re done with all these steps, you’ll have a couple of niches on your hand. That’s going to be the niche you have to choose when you start your porn website.

Now that we’re done with choosing a niche for your own porn website, let’s look at the next step.

Step 2: Choose a Domain Name for Your Porn Site

The niche is sorted. The next step is to find a domain name for your tube site.

In most cases, your domain name is the one thing that helps people return to your website. If your domain name is not getting registered in the minds of your niche audience, then your porn site is just another regular site out there.

To make it even simple for you, from the screenshot above, the only site we could immediately recognize was xHamster and nothing else. PornKai? No, you really wouldn’t know one such site existed before (at least the majority).

So, while starting a porn site and choosing a domain name, here are a couple of tips you should keep in your mind,

  • The domain name should be simple and easy to remember.
  • It should reflect the nature of your porn site. Make sure there is some uniqueness and wordplay while you’re onto it.
  • Should have a simple spelling
  • It’s good to choose a .com domain when available. If not, you can go for net or .io domains or even choose country-specific domains and porn-related domain extensions like .xxx or .porn.

If femdom is the main niche of your website, then domain names like femmdomm.com, femdomgo.com, and femdomcucko.com (if you’re going with the femdom cuckold niche) can be some of the options.

But here’s the catch. You cannot choose the name you like and simply go forward with it. The domain name you choose should be available in the first place. If it’s taken already, you can negotiate a price. Some domain names are premium, meaning they go beyond $1000.

How do you know all this? Simple. Use domain search tools like InstantDomainSearch. We just tried the indifemdom.com domain name on the tool and here is the result.

screenshot of choosing a domain name for the porn site

You get to know whether the domain name is available or not. If it’s taken, you can check who the owner is. Or go with the listed suggestions.

You can also buy the same domain name for free from M3Server (dedicated hosting partner of Adent.io). Also, you get a 50% offer on hosting services.

That said, a domain name for your porn site is sorted. Let’s go to the next step in our porn site guide.

Step 3: Select Domain Hosting

The next step in our how to start a porn website guide is choosing a domain hosting.

A domain hosting is nothing but a space that hosts your website and makes it function efficiently. The most common domain hosting services are Hostinger, HostGator, Digital Ocean and more.

But if you’re starting a porn site, you cannot host your site on these normal servers. You need to opt for dedicated adult web hosting servers to host your porn site.

One of the best adult web hosting servers around is M3Server. You can host all kinds of adult websites on M3Server without the worry of being banned.

Step 4: Install & Customize xStreamer

This is where the interface and functionality of the porn site will be built.

So, there are two ways to create a porn website. They are

  1. Building a porn website from scratch which takes a lot of time, effort and money
  2. Creating a porn website using xStreamer by Adent.io

We are going to use xStreamer, an all-in-one adult tube site script to create your own porn tube sites like PornHub, Xvideos and YouPorn.

Here are the installation steps for xStreamer.

Step 1: Head to the xStreamer product page and purchase the script.

Step 2: After purchasing xStreamer, head to M3Server for domain and hosting services.

Step 3: Get the domain name you have already selected for your website from M3Server at a free cost for one year.

Step 4: Install xStreamer. You can install the xStreamer script if you have coding knowledge. If not, Adent’s support team will help you to install & customize the website the way you want. You can also use Adent’s add-ons to make your porn site look featureful and sophisticated.

Step 5: Set up the basics like adult payment processors for your website, add pages for the privacy policy, about us pages and different porn categories, add a logo for your website and take care of the miscellaneous stuff.

Step 5: Start Uploading Porn Videos for Your Tube Site

By the end of the previous step, you will have created a porn site that’s ready to use except for the consumables part.

When you have completed the fourth step, the next step is to upload porn videos for your site and make it user ready.

Now, by uploading, we don’t mean downloading videos from other sites and uploading them to your porn site. xStreamer has a special feature that allows you to pull videos from other porn tube sites and display them on your site.

By choosing xStreamer to build a porn site, you can embed videos from the below-mentioned sites,

  • xHamster
  • ZillaCash (Xozilla, XTits, Analdin, VintageTube)
  • GotProfits
  • AWEmpire
  • LooPorn
  • TubeCorporate (HotMovs, TheGay, HClips, HdZog, TubePornClassic, Vjav, VoyeurHit, Upornia)
  • WebMaster (NuVid, DrTuber, IcePorn, VIPTube)

The embed process is really super simple and takes a lot of work off of your plate. All you have to do is, copy the embed code of a video and paste it to your site dashboard and the video will automatically appear on your website. With xStreamer, you can also bulk embed videos saving you time that you cannot imagine.

Though there are other ways to create content for your porn site like shooting your own porn videos or letting users upload their porn videos to your website, it comes with a lot of cons. So, we aren’t going to walk you through that area because it’ll only make things complicated for you!

Let’s stick with the way that works!😉

The last step that’s left to start a porn site is SEO.

Step 6: Setting Up SEO for Your Porn Site

We get it! You’d ask us why SEO. It’s just a porn site! People are just going to fap and move on! 

Well, you’re right. But in order for people to find your website in the first place (technical term “traffic”), you need to do adult Search Engine Optimization activities. It’s the same standard activities. There’s nothing out of the box here.

Your porn site, like all other sites, will be assessed by Google and ranked accordingly. If the SEO is poor, any thoughts you have making revenue from your site, please drop them off. We aren’t trying to scare you here but telling you clearly what is what.

But you don’t have to worry about this too much. We’ve listed down all the basic activities you should be doing while you start a porn site. Following this religiously and consistently can help you improve your search rankings and drive traffic to your porn tube site.

So, when starting a porn site, here are the things you have to take care of.

1. Keywords

We’ve seen this a bit earlier, but here, we’ll look at it in-depth.

Keywords are one of the most important factors when it comes to setting up SEO for your porn website. And it’s important that you include keywords all over your website and maintain consistency in doing this. Make sure to include keywords on your website’s URLs, meta tags, video descriptions and more. We’ve explained this to you in-depth below.

But before that, when it comes to keywords, difficulty is one of the main factors you should take a look at.

Keyword Difficulty

This is nothing but a score given for a keyword from 1-100 based on how difficult it is to rank the keyword. And why is this important? It’s because your niche is the chosen keyword here. And the keyword difficulty score is the factor that determines whether you’ll be able to rank your porn site for your niche or not.

Here, we’re laying down for you a keyword difficulty table to help you understand what you need to do to rank for your niche.

Keyword Difficulty Score

What It Means for Your Business?

0 – 14. Very EasyEasy to rank for with minimum effort
15 – 29. EasyAchievable even with a new domain. Quality & relevant content
30 – 49. PossibleQuality and well-optimized content with a good structure
50 – 69. DifficultAlong with content, you need quality backlinks
70 – 84. HardBetter and more quality backlinks are needed
85 – 100. Very HardAlong with all the above, you need to invest a lot of time & effort into SEO

Your chosen niche keyword will fall under any one of the above-mentioned categories. It’s recommended that you choose a niche keyword that falls under the first three categories. As for the example we’ve chosen, most of the keywords fall under the Very Easy – Possible categories.

With the steps that we are going to take you through below, you’ll know how to do SEO for your porn site and rank your niche.

That said, let’s get started!

2. URL

URL (Uniform Resource Locator) is the link that your audience uses to enter a website. Your audience is going to remember only the homepage URL of your website. Then why do you have to optimize them? It’s because they contribute to the SEO factor.

For every video you upload, make sure that you optimize the specific video URL. The more videos you upload with optimized URLs, the better the chances of your website getting ranked.

Here are two examples we have picked for you from xHamster.

screenshot of optimizing porn site url -example 1
#1 Example
screenshot of optimizing porn site url -example 2
#2 Example

If you look at both URLs, you can see that the URL has been optimized with the niche keyword “Femdom Handjob.” Similarly, you should also optimize all your video URLs, including the niche keyword.

3. Meta Tags

It can be classified into two categories.

  1. Meta Title

The title you see on the top of every tab is called the Meta Title. Make sure to include the keyword on your Meta Title.

For example, our focus keyword for this blog is how to start a porn site. And if you scroll and keep the pointer at the tab, you see that we’ve placed the keyword in the Meta Title.

The first example we showed you for Femdom Handjob, here is the Meta Title for it.

Screenshot of porn site meta title

They’ve included the keyword here. That’s how you should do it for all of your videos.

  1. Meta Description

These are short descriptions about the page that give both users and Google information about your page. There’s no ideal length for a Meta description but Google generally truncates the description after 160 characters.

So, make sure to contain your meta description within those characters and include the keyword as early as possible.

If you’re asking where Meta Description appears, here’s where it’ll appear.

Meta description example for a porn site

Meta descriptions will appear on search snippets. You can see the keyword “Femdom Cuckold” placed at the start of this meta description.

4. Video Description

These are similar to meta descriptions. Adding details to videos will make them more relevant to Google searches and improve your video and website rankings.

Like you do for meta descriptions, make sure to add keywords to your video descriptions. It’s even better if you can add related keywords to your videos. You can find this easily by adding chrome extensions like Keywords Everywhere.

Here’s a video description we pulled out for you from a porn tube site.

screenshot of video description for porn videos

5. Avoid Duplicate Content

By duplicate content, we don’t mean having the same videos on two different sites. We are talking about internal duplication here.

At times, it’s common to upload two videos and optimize them for the same keyword, which leads to keyword cannibalization.

Keep an eye on this while you’re uploading videos and do often checks. When you upload bulk videos using xStreamer, there’s a default duplicate finding option that takes care of this for you.

6. Sitemap.xml and Robot.txt

Whether you’re starting a porn site or any other website, both sitemap.xml and robot.txt are very crucial. Without them, your porn site isn’t going to function efficiently.

So, here’s what they are.

Sitemap.xml

A sitemap file is nothing but a simple XML file that lists all your website’s pages. This enables Google to find and crawl all pages of your website and help it understand better.

Some of the benefits of having a sitemap.xml file are

  • Quick indexing
  • Automatic update notifications and
  • Categorization of your content

Here’s the sitemap.xml file of PornHub.com.

screenshot of pornhub sitemap to create for yor own porn website

You can use free sitemap.xml generators to generate one for your website.

Robots.txt

Sometimes, you don’t want all your website pages to be crawled by Google. These pages could be private pages or some other pages you wouldn’t want to show up in the search results.

This is when a robots.txt file comes into play. You can simply tell Google not to crawl certain pages using a robots.txt file.

screenshot of pornhub robots.txt

Here’s the robots.txt file of PornHub.

By using the Disallow command, Pornhub blocks pages that it doesn’t want Google to crawl. Your robots.txt file should be present in the main directory of your website.

Note: This is only one part of PornHub’s sitemap and robots file.

7. Google Search Console

Search Console gives the basic analytical tools and statistics to help you run your porn site seamlessly.

You can track your site traffic, identity and fix your site issues, have a quick overview of keyword performance and get messages from Google itself about your website. In this section, we’ll tell you how to configure Google Search Console.

Step 1: Open Google Search Console and click the “Start Now” button.

Step 2: You’ll be given two options asked to choose from. Select “URL Prefix” and then click the “Continue” button.

screenshot of google webmaster to integrate porn site

Step 3: Copy the code that is generated.

google search console verification code

Step 4: Head to your website, Admin Dashboard > Settings > Meta tag > Analytics > Site Map Information.

Paste the code you copied under “Google Verification Code” and click the “Save” button.

SEO set up for porn tube site script

Step 5: Head back to Google Search Console and click on the “Verify” button under the same drop-down box.

screenshot of verifying porn site to

With this step, you will have now successfully integrated Google Search Console on your website.

8. Google Analytics

Let’s not get confused here. Google Search Console and Google Analytics are two entirely different tools aimed at helping improve your SEO.

By setting up Google Analytics for your website, you can get crucial information like the real-time number of users on your website, average session statistics, geolocation of users, browser and device information, top-performing pages and more.

We’ll quickly look at how to set up Google Analytics for your website.

Step 1: Head to Google Analytics and click the “Start Measuring” button.

google analytics set up for porn tube site

Step 2: You’ll be taken to the next page where you have to the name of the website administrator. Once done, click the “Next” button to proceed.

screenshot of google analytics-account set up for account name for starting a porn tube site

Step 3: Here, you have to enter the basic details of your business like property name, time zone, and currency. Once done, click “Next” to proceed.

google analytics -property set up for porn site

Step 4: This step is where you have to enter details like business category, size and why you want to use Google Analytics. Sign up for terms and conditions and click “Confirm.” With this step, you will have created your GA account.

google analytics -business information set up for porn tube site

Step 5: The next step is to set up the stream details. Choose “Web” as your platform from the options and proceed to enter details like your Web URL and stream name under the “Set up Data Stream” window. Once done, click “Create Stream.

google analytics measurement for porn site

Step 6: On the next screen, you will get a global site tag which is what you need to copy and paste into your website’s header section.

Screenshot of pasting the google analytics code on your porn tube site

You can do this by heading to the Admin Panel > Dashboard > Setting > Meta Tag > Analytics > Sitemap information. Paste the global site tag into the “Custom Script“ tab. Click “Save” to successfully set up GA on your website.

With this done, you will be able to track real-time website traffic, audience demographics & behavior, conversions and more data.

It’s also important that you constantly analyze how your website is performing using these metrics and make decisions and changes accordingly. That’s pretty much everything you need to do when it comes to setting up SEO for your website.

So, those are the 6 steps you need to follow to open a porn website. We know it could be overwhelming for you and that’s why we’ve created a quick checklist for you.

Starting a Porn Site – Quick Checklist

  1. Find a niche to start a porn website. 
  2. Choose a domain name.
  3. Select your hosting.
  4. Install & Customize xStreamer.
  5. Start uploading porn videos.
  6. Set up SEO for your porn site.

No, we haven’t reached the end! Starting a porn site is only the first half of the journey. The next part is knowing how to make money with your porn site and how to drive traffic.

But before that, let’s have this question answered – why xStreamer?

Why Should You Choose xStreamer to Build a Porn Site?

Though there are a couple of other adult tube site scripts, xStreamer is one of the best adult porn site tube scripts when it comes to starting a porn site. And we’ve listed the reasons here.

1. Multiple Source Video Embedding

Like we already saw, xStreamer allows you to embed porn videos from leading porn sites. Sign as an affiliate and start embedding videos to your porn site in minutes.

After signing up with an affiliate, you can download CSV files from the partner sites. Then, head to the dashboard of xStreamer and under Video Management > Download Video Content, upload the CSV file.

screenshot of xStreamer multiple source video embedding

Choose specific categories and tags and you’re all set to bulk upload porn videos for your website. It’s as easy as you read.

2. Multiple Revenue Streams

When you start your own porn website, the number of monetization methods is crucial because this is what is going to add money to the table.

Luckily for you, xStreamer comes with multiple monetization methods you can put to use.

  • Earn Affiliate Commission with adult affiliate marketing.
  • PPV Premium Videos monetization option to sell exclusive videos and make money.
  • Place Banner and Text Ads on your porn site to make money via marketing commission.
  • Video ads can be placed at the beginning of porn videos (we’ve shown you an example below) and affiliate commission can be earned.

Using these monetization methods wisely, along with good traffic on your site will help you make consistent revenue.

3. SEO-Optimized Adult Tube Script

Yes. xStreamer is an SEO-optimized tube script that makes the overall job of SEO easy for you. You can simply head to xStreamer’s dashboard and upload your Meta tags on the go.

Because we better than anyone know how important SEO is for your porn site.

Head to Settings > Meta Tag menu to upload your metadata.

screenshot of SEO-Optimized Adult Tube xStreamer script

You can also add Google Search Console code with ease by heading to Settings > Analytics section.

screenshot of xStreamer script where you can google verification code

4. 100% Responsive Design

Whether it be on mobile or desktop, give your audience the best streaming experience. xStreamer is built to be responsive on all devices so, you don’t have to think twice about responsiveness!

5. High Earning Potential

This is your answer to the question, “Can I make money with my porn site?” With the multiple monetization methods xStreamer has and a stable architecture for your porn site, you can focus only on making money.

Here’s a quick calculation that’ll help you understand how much you can make with your porn site.

xstreamer revenue calculation

With a bare minimum of 1k visitors per day and a minimum of everything, you easily make over $1000 per month. Imagine how much you can make if the numbers go up! The numbers will easily go beyond $10000 a month.

6. Adult Payment Processor

When you start a porn site, day-to-day payment processors won’t be suitable as most of them don’t support adult transactions. This is why you need dedicated adult payment processors.

xStreamer comes with CCBill adult payment processor, which makes the task easy for you. All you have to do is, set up a CCBill account and transactions will be taken care of. The best part is you can also add other payment gateways to your choice as xStreamer is completely customizable.

7. Adent Addons

xStreamer is 100% customizable. You can tweak the website to make it look the way you want. xStreamer’s support team will help you out with that.

But the best part is the dedicated Adent’s Addons for xStreamer. In fact, we have dedicated add-ons for all our products.

You can easily add dark/light themes and change color schemes with these two simple addons.

8. Affordable & Time Saving

If you’re planning to build a porn site from scratch, it’s going to cost you around $10,000 – $30,000 and will take a minimum of three months.

But if you start a porn site with xStreamer, it’ll take you only a month and cost you only around $3000 (including all the customizations in most cases).

Cost of xStreamer – $199

Cost of xStreamer + Coaching Program – $299

You get a lifetime license, full access to the code and 6 months of free support and product upgrades.

9. Client Testimonials

To know truly how good xStreamer is, customer testimonials will help. Our clients love xStreamer and here’s proof of that.

See the xStreamer in Action!

Get a sneak peek at the features of xStreamer, and try it out for yourself with our free live demo.

Experience it

There’s more! You can read them by heading to Adent’s reviews at Trustpilot.

Apart from the above-mentioned reasons to use xStreamer for starting a porn site, you should know that xStreamer supports multiple types of video formats (AVI, WMV, QuickTime, DIVX, MPEG, 3GP, FLV, etc.), support multiple languages, comes with advanced streaming technologies and more.

So, we believe that’s more than enough reasons why you should choose xStreamer to start your own porn website.

If you still have queries, you can try xStreamer yourself with the demo account.

That said, we’ll now look at how you can make money with your porn site.

How to Monetize Your Porn Site

As we said earlier, knowing how to start a porn site and creating one is only one-half of the journey. Knowing how to make money with your porn site is what we’ll be seeing in this section.

Let’s look at the most common ways to make money with a porn site.

1. Sell PPV content

Selling premium porn videos on a pay-per-view basis is one of the top ways to make money with a porn site.

Yes. We all know that porn is free. But the exclusive, premium, 4k videos that have hot action are worth to be paid and viewed. It’s those kinds of videos you’re going to sell under this category.

Here is an example of a porn site offering content in the pay-per-view method.

screenshot of ppv monetization on porn tube site

You can also set a price for specific videos and monetize them via pay-per-view methods. It’s actually great money!

2. Banner Ads

This is another great and common way to make money with your porn site. Almost all porn tube sites make money leaving spaces for banners on the site. You can promote other websites using the banner and make money from this.

Example of Banner ads on porn website

This banner ad you see here, we pulled it out from PornHub for you. Similarly, you can place multiple ad banners on your porn website.

3. Promote Niche Relevant Affiliates

This is another underrated way to make money with your porn site. This is all about giving your audience tailored products and promotions based on their interest.

For example, let’s say femdom is the niche of your porn website. Products related to femdom are bondage toys like handcuffs, whips, etc. Now, if a user is deeply indulged in femdom videos, chances are they’ll want to buy bondage toys too!

Instead of making them look at other sources, why don’t you give it to them and make some money?

Sign up with affiliates offering femdom-related products and promote them on your website. All purchases made through your link will earn you a commission percentage – revenue that’s automated.

4. Video Ads

These ads need no introduction. Whenever you play a porn video, you get an ad displayed before the actual video is played. These are called video ads.

Here is an example.

screenshot of video ads on spankbang porn site

This is a video ad by LiveJasmin on the SpankBang website. Similarly, you can also place ads on your website and make money for every click.

But before that, make sure to become affiliate partners with the website you’re looking forward to promoting.

5. Sell Header & Footer links

This is again similar to all the monetization methods we saw above but the only difference is the links will be placed in the header and footer of your website.

Here’s an example from PornHub where links to external sites are placed at the header of the website.

screenshot of pornhub header where can link can sell

Since these are the two most important places on a website, you can charge a premium amount from advertisers.

So those are the ways how you can make money with your porn site. With good traffic flow, revenue is something you won’t be worried about.

Speaking about traffic, we’ll now see how we can drive traffic when you start a porn site.

How to Drive Traffic to Your Porn Site?

This is the last part of our porn site guide – knowing how to drive traffic to your porn site.

Remember, traffic flow is what breaks or makes your website. There are two ways to drive traffic to your website – the organic way and the paid way.

We’ve discussed both of them for you here. Let’s start with the organic ways first.

Organic Ways to Drive Traffic to Your Porn Site

Organic ways, in simple terms, are methods to drive traffic to your porn site without spending money.

Here are some of the organic methods to drive traffic to your website.

1. Search Traffic

This type of traffic acquisition is from web search results. Whenever a person searches for a specific term, Google displays a couple of results on the page for the user from which he/she starts their journey on a website.

Traffic acquired via search results is the most powerful form of traffic. For this to happen, you need to constantly optimize your website with all the SEO practices we mentioned above and add blogs related to your niche.

A more simple way to understand this is the blog you’re reading is focused on the keyword “how to start a porn site.” And we believe you searched for the same term or some other relevant term to enter this blog.

Like you, thousands of people end up reading this blog – unlimited search traffic!

So, make sure to improve rankings for your niche keyword – you can use Google Search Console to understand accurate, real-time traffic and performance of your web pages.

2. Forum Traffic

You know what a forum is! Yes, this method is exactly what you’re thinking.

Find the best adult forums out there and promote your porn site on them. It would be great if you find relevant porn forums and then promote your porn site. Because porn forums are about targeted traffic and you can expect repeat visitors from these types of audiences.

Some of the best porn forums out there are Phun.Org forum, Rawporn, Antiq-Forum, BDSM-Paradise and more.

Like we said, niche forums work best but don’t fail to give generic forums a try as well.

3. Subreddits

These don’t need explanation. Find out relevant subreddits and start promoting your porn site there.

Here’s a subreddit exclusive for Femdom.

But make sure to read the guidelines of the community to avoid being banned.

Reddit has lots of subreddits. Dig the golden ones and put them to the fullest use.

Paid Ways to Drive Traffic for Your Porn Site

Like the title says, here you’ll have to spend some money to drive traffic.

1. Ad Networks

The ads we saw above are placed within the porn site. But here, you’ll be placing ads on dedicated adult networks.

Adult ad networks work with advertisers and publishers in the adult niche.

Some of the well-known adult ad networks are Traffic Junky, Juicy Ads, ExoClick, TrafficForce, TrafficFactory and more.

2. Traffic Exchange

This works on a mutual exchange. You’ll be promoting your website on another web page and vice versa.

You can simply do this by reaching out to the respective porn site webmaster or admin via email. Or, if there’s any dedicated way to reach out to them, go with that. By following these ways, you can drive a significant chunk of traffic to your porn site.

With that said, we’re coming to an end with our porn site guide. Let’s look at the final words now.

Conclusion

If you’ve reached this far, then we understand how determined you are to know how to start a porn site.

Put bluntly, starting a porn site is one of the best decisions you could make. As it’s one of the most untapped business niches, you can make good revenue and constantly scale your earnings and business model.

So in this porn site guide, we’ve discussed the a-z of how to start a porn site. Right from how to choose a niche for your porn site to how to build a porn website using xStreamer and drive traffic, we’ve covered it all!

The only thing that’s left is for you to take the initiative and start building a porn site!

If there’s anything you need to know, feel free to reach out to us. Or you can even set up a 30-minute call with one of our experts to get to know about xStreamer and how we can help you start a porn site.

Cheers to your first porn site!🥂

FAQs About How to Start a Porn Site

1. Can I start making money by starting an adult website? How?

Yes. You can make money by starting an adult website. By starting a porn tube site, you can monetize the traffic and make money with the help of pay-per-view content, banner ads, affiliate network ads and more.

2. Is it legal to start a porn site?

Yes. In most parts of the world like the USA, Canada, Australia and more, it is completely legal to start a porn site. But again, it’s safe to check with the local laws about starting a porn site. And it’s always safe to put out an adult warning notice and 18+ eligibility requirement when someone enters your website.

3. How do I start a porn site just like XNXX, PornHub, or xHamster ?

You can start a porn site like XNXX and PornHub using adult white-label tube site scripts like xStreamer. The process to make a porn site takes very little time and doesn’t cost you much when you use adult tube site scripts like xStreamer.

4. How much money can I make after starting a porn site?

On average, after starting a porn site, you can easily make over $10,000 a month with good traffic and monetization methods.

5. Do you provide assistance to build a porn site with xStreamer?

Yes. At Adent.io, we have an in-house team of experts who will stick with you from day one to build a porn site for you. We also offer support later.