How to Start a Webcam Business Like Chaturbate With Less Than $1K?

- 33 mins read

Are you someone who has been wondering how to start a webcam business or you want to know how to make money as a cam girl? If so, then you’ve come to the right place.

There is no doubt in the fact that online businesses have boomed in the recent past owing to the global pandemic. The digital world saw an unprecedented and unforeseen surge in sales and usage. With people confined to their homes and trying to live the virtual life along with remote working, the world saw growth in the adult webcam business like never before. Goods and services which were unheard of in the digital world became a necessity during the lockdown with many businesses cashing on this surge.

Is it legal to start an adult cam business?

Yes, it is legal and safe to start a cam girl business in countries where the adult industry is recognised, like the US. Before starting your webcam business you need to get it registered and include all privacy policies and terms & conditions stated clearly in your website.

Basics of starting a webcam site

As per reports, the global webcam market size is expected to reach a whopping USD 18.1 billion by 2028. This tells us the immense potential the adult webcam industry holds. If you want to start a webcam business, then the right time is now!

Why to start your own adult webcamming site?

Before we start with the basics of how to start a webcam business, there are few things that you need to be clear about. The first question that comes to mind when you think, how to start my own webcam business, is WHY? We say, Why Not! It may be that you have a passion for starting an adult webcam business, that this may be your only chance of fulfilling your dream of being a pimp (not literally), or maybe you’re in this just for the moolah (a lot of moolah). 

Your answer to the question, how to start a cam business, can be many but let us tell you a few simple benefits of what you get from starting an adult webcam business. Firstly, there’s the money, like a lot of money to be earned, the profits in such a business are huge, that is, if you make a name in the business.

Furthermore, you’ll be your own boss and have total control over things. Now, who doesn’t like that? Adding to that, entry into the adult webcam business is easy and straightforward. You build your website or opt for a turnkey solution like xCams that provides you with the framework for your business, you get your models, and Eureka, you’re all set to live the life of György Gattyán. Well, almost!

Who is the target audience for your adult cam company?

When it comes to the audience of any adult webcam business, it is mostly men who yearn for any kind of interaction with women. Believe it or not, but men do tend to have an emotional side too, and many of them struggle to talk or initiate conversations with the opposite gender. This my friend is the audience for you.

When all the introverts and shy men out there get easy access to women with whom they can talk and build a connection, your online adult webcam business is set to sail. Men begin to care about their favorite models with whom they interact regularly, they start developing an interest to know them, to build some kind of friendship with them. To achieve this connection with them, men are ready to go to the lengths of spending money on them by tipping or buying content just for their attention. Models can even easily sell used panties and sell nudes to make more money from these men. And this is where the heart and soul of the camming industry lies.

Things to know before setting up an adult webcam company

If you want to start your own cam site like Chaturbate, then there are a few things that you should be aware of.

Step 1: Registration of your webcam business

If you want to know how to start a webcam company, we suggest always choosing the easiest and simplest business model available. A business model that is affordable and can be customized later as per the demand is the best way forward when you’re planning on starting a webcam site.

Usually, cam sites register as an LLC (Limited Liability Company). LLC helps to protect you from any personal liability in case your adult webcam studio runs bankrupt. The process of LLC is simple and straightforward, and the fees are low, which makes it the best choice to start your own webcam site. Talk to a business attorney to know more details of what business structure can fit your requirement before taking any decision.

Step 2: General Guidelines for your adult camming site

Whenever you plan to start your own webcam site, it is very important to keep a few general things in mind.

  • Age Limit – All models on your webcam site should be above the legally approved age. In most countries, the agreeable age limit is 18 years but it’s better to check it with your local authority before you run into some problems.
  • Ownership of Content – Make sure it’s clearly mentioned in the contract with the models of what you intend to do with the footage.
  • No breaking the local law – If your country doesn’t allow bestiality shows or any other specific acts, don’t allow it on your website. It’s always better to be safe than sorry.

Step 3: Privacy on your adult cam website

User Data Protection rules are different in different countries. Before starting a webcam business, make sure to read and follow all the rules and policies regarding privacy in line with your country‘s guidelines.

You also need to make sure to follow the DMCA (Digital Millennium Copyright Act) and ensure that the necessary waivers are clearly mentioned in your model’s contract to avoid any kind of copyright issues.

Step 4: Risks related to your adult webcamming company

The adult industry is usually considered to be riskier than other industries and it’s correct. The adult industry comes with its own set of risks which if dealt with well can be avoided. Let’s take a look at the common risk factors involved in the adult webcamming business and ways to tackle them.


Although an old business, the adult industry stands on the fine line between good and bad. This is not an industry that you can discuss over your dinner-time conversations. It’s almost inevitable that adult industry business is spoken in hushed words and kept under the wraps. But well, there is nothing much you can do about it other than making sure that you’re doing your adult webcamming business in a legal way by following all rules and guidelines. If you find out something amiss in the way your business is running, find out what’s going wrong and rectify it.


Fraud has become a common occurrence in any business nowadays, especially in the adult industry where transaction volume is high. In the year 2020 alone, there were 2.2 million fraud-related cases reported at the FTC. Fraud is on a rise in the digital world but luckily it can be detected and prevented in most cases. If you notice any fraudulent activities in your payment system, immediately bring them to the notice of the payment provider. Any financial provider nowadays has accurate fraud detection systems and tools through which they can identify and eliminate any fraud attempts.

Illegal activity

Illegal activities are prevalent, especially in the adult industry. Piracy, illegal recording and selling of content, this all is very common in the adult porn business. The best way to tackle this issue is to train your models to help detect and prevent any such kind of illegal activity. There are other discreet ways of doing this also like secure SRTP feeds or watermarking of your content, through which you can negate the risk of illegal activities involved with starting a webcam business.

Adult webcam business model examples

Before we dig in deep about how to start a webcam site, let’s take a look at some of the popular camming sites and what makes them popular.


Chaturbate webcam business model example 2

Chaturbate is an American adult company that was founded in 2011. With over 450+ models online at any point of the day, Chaturbate boasts of a tipping-based vibrator synced with a remote control where users can tip and lead the model to an orgasm. The average price on Chaturbate is $2.20 – $4.30 per minute.


LiveJasmin webcam company model example 3

One of the most loved adult webcam sites, LiveJasmin has been around in the adult business for the past 20 years. Founded in 2001 by  György Gattyán, LiveJasmin boasts of 65000+ models. The average price for every minute of a show on LiveJasmin is around $1.99 to $2.99. LiveJasmine works on the credits system and provides a cam2cam service where you can live chat with your favorite model in a private cam chat.


BongaCams cam girl business model example 4

Another big name in the adult webcam business is BongaCams. Founded in 2012, BongaCams has around 250+ models online at any given time. With a token system in place where you buy token packages to be used while watching a show or chatting with the models. The average price for tokens ranges between $2.50 -$2.99 per minute.


Stripchat Adult webcam business model example 1

Stripchat is another popular adult webcam platform for cam girls to do live shows and make money. Launched in 2016, Stripchat has 3000 models online any time of the day to perform for an approx 60 million visitors coming to the site every month. Users on Stripchat can be distinguished by the color of their name which tells the cam girls if they users have tokens to spend on not. A private show on Stripchat averages 24 tokens i.e. $1.2 by default which the models can change from 16 tokens to 120 tokens per minute.

List of requirements for starting a Webcam site

  1. Setup your studio for webcam business – You need to get a studio setup done and create a webcam site to run your business, be it a physical location or a virtual one.
  2. Buy a Domain for your adult webcam business – A fancy catchy name always works! You’ll also need an adult hosting provider for your webcam site.
  3. Integrate a CMS Software on your webcam site – You need a stable and affordable CMS software to handle all the traffic you’re gonna get.
  4. Privacy policies on your website – Your privacy policy needs to be well defined to tackle any problems that may arise.
  5. Adult Payment gateway integration on your website – With the number of transactions that’ll happen on your cam site, you need a smooth and secure payment gateway.

We will discuss these and answer your question of how to start a webcam service in detail, further in the blog.

How do I start a webcam business in 5 steps?

Step 1: Studio setup for your webcam business (Physical vs Remote vs Whitelabel)

Physical Studio – If you’re planning an adult webcam studio business with a proper studio setup done for your models to perform, then be aware that a physical adult webcam studio business needs investment, a lot of it. You’ll need to rent a place with multiple rooms for your models to perform. Along with the rooms for the privacy of the shows, you’ll need to provide equipment like laptops, hi-speed internet, webcams, props, toys, etc. as per your requirements and niche.

The streaming of your shows can be handled by sites like LiveJasmin, Chaturbate, where they’ll take a share of your profits. You can also choose to get your own webcam site on easy and affordable platforms like xCams. You can just customize the pre-built framework of xCams as per your need and you’re all set to compete with the big boys.

Remote Setup – In today’s digital age, the remote or virtual setup works very well for many businesses. In this setup, the models work from their own private rooms, and their videos are streamed on your own webcam site that you can easily build using xCams. Setting up a webcam site with a remote or virtual setup gives you total control over your business along with responsibilities like marketing, streaming, web development, and maintenance.

You’re your own boss and are competing directly with websites like LiveJasmin, Chaturbate, BongaCams, etc. You can hire models from all around the world in the virtual setup increasing your site’s chances at popularity. This way, you also maintain the safety and privacy of your models who can do the shows from the comfort of their homes.

White labeling Setup – Okay so you want to know how to start a webcam business and you don’t want to invest much in your business and just want it as an added income, then you can consider White labeling. A whitelabel cam site is a site created in collaboration with big camming sites like Chaturbate, where you showcase the models of the main cam site on your own cam site.

It is a replica of the main cam site with few changes like you get your own name, logo, etc. Whitelabel is the cheapest way to get into the adult webcam business, but the returns aren’t that great. Also, your Google ranking takes a hit when you run an affiliated site like Whitelabel.

Step 2: Choose the domain Name

It goes without saying that the name you choose for starting a webcam site decides the fate of your business. We are sure when you had the thought of how to start my own webcam business, you would have thought of a fancy domain name for your cam site.

Don’t make the mistake of naming your site on your name or like any other regular business. An adult webcam site needs to have a name that is fancy and catches the imagination of the user. Let your imagination run wild as the name of your site is a very important aspect.

Step 3: Choose CMS Software (Custom vs Turnkey)

When you want to build an adult webcamming site, you’ll need a stable software to get uninterrupted streaming across the world. There are 2 ways to go about it.

Custom Software built from scratch

If you are ready to invest heavily in terms of money and time, then building your own website from scratch can be a very satisfying experience. If you have the technical skills, maybe you can only write the required code. Or you can hire a development team to do the work for you.

But remember, this process is time-consuming and expensive too. Some of the things that need to be built from scratch are Live chat, Streaming, Database, Payment, Admin console, etc. All this has to be coded independently and then brought together one single API for your website to work. This process comes at a price.

Getting the whole setup done with a development team can set you back by at least 10000$ depending on the quality of the work. And not to forget you may need a few months to get your website ready. A custom-built platform needs the time, money, and expertise to get it up and running. Luckily for beginners, there are easier and convenient ways to set up their own webcam site.

Turnkey Script Solutions

In case you don’t want to go through the hassle of building and setting up a webcam site from scratch, which requires huge money and time, there are readymade turnkey scripts available that are as easy as plug and play. These scripts are designed to imitate successful camming websites and with slight customization, you can get your own webcam site up and running within days.

One such turnkey script is xCams which is cost-effective as well as neat in terms of design. xCams provides you with the full framework that you need to start your own webcam site. With the option to customize(limited) your website as per your needs and taste, starting a webcam site was never this easy, quick, and affordable. And we agree, this is the time to cash on the booming adult industry, and xCams lets you do just that.

Step 4: Payment Gateway for transactions

As the adult industry falls under the high-risk business category, you would need a high-risk payment processor to manage your cash flow. Payment services like Paypal and others don’t consider adult businesses to be eligible for their services.

But you don’t need to worry, there are many other payment processors that will help you in starting a webcam site. First, you need to get an adult merchant account to keep the costs low. There are plenty of reliable, secure, and reasonably priced options in the market that you can choose from. Although the charges are a notch higher than normal as this business falls under the high-risk category. xCams, for instance, comes integrated with CCbill for payments on the website.

Step 5: Chargeback prevention on your cam site

Chargeback is something that businesses need to be careful about. Chargeback is a demand by a credit-card provider for a retailer to make good the loss on a fraudulent or disputed transaction. Businesses with more than a 3% risk of chargebacks can be blacklisted by the payment processors.

High-risk payment processors understand the risk involved and that is the reason why they charge a higher rate than normal to help you run your live cam business smoothly. There are specific chargeback management solutions too that provide you with analytics to avoid chargebacks in the future.

How to successfully recruit models for your webcam business?

1. Model Recruitment

Now is the time for the most important part of any webcam business – the Models! When we say camgirls, don’t consider it to be gender-specific, in fact, it means a webcam model of any gender or sex. Now how and where to find these models who will be the USP of your website. If you’re thinking about how to start a webcam studio, you need to also think about how to recruit webcam models.

The easiest option is to hire a model agency who will provide you with models as per your requirements. However, when you hire an agency for models, they also share a cut in the profits earned by you. Instead of that, you can hire models yourself from around the world in various ways.

You can look for prospective models for your adult webcam business on social media sites like Twitter or Instagram. You will have to dig deep and keep an eye to figure out whom you can approach to work for you in the adult industry. Going after models with thousands of followers won’t be smart as they would already be earning more than you can offer. Go for the models who are starting or new in the business. This way you bring in more variety to your website and keep the costs low.

Another way to look for camgirls is through advertisements. Yes, print ads still are a thing. You can publish your requirements on online ad agencies like Craigslist, Exotic Ads, Reddit, Traffic Junky, or Adpost or also publish a print ad in the local newspapers. You can also browse for models who have posted job requirements. A good place to start hunting for models will be in developing countries. You can find beautiful models in these countries with adequate expectations and demands, and who will help you with the question, how to start a webcam site.

Strip clubs are another place where you can hunt for models. Get friendly with the dancers and then in a gentlemanly way explain to them what you have to offer. Remember to list out all the benefits of being a camgirl like security, flexible working hours, privacy. You’ll be surprised how the strippers catch onto a better and safer alternative.

You can also approach rival live cam business models and offer them something better than what they are already getting. Try to observe the conversations on model forums like Ambercutie, and understand the problems models are facing on various cam sites and try to work out a way that sounds enticing for the model to come work for you. As far as the offers are concerned, we will cover them in the next section.

2. Offers for Camgirls

If you want your adult webcamming business to be successful, you must be very subtle in deciding what will make a model leave their current employer and come work for you. Here are a few things that you can keep in mind while making the offer to models.

Give incentives – Your models will be very happy and content if you provide them regular incentives while they work for your cam site. If a model reaches a certain number of followers, you can offer an incentive to them. If a model is performing well on your cam site, you might consider sharing a small part of the profit that she is getting for you. Small things like these can go a long way in keeping your models happy and content working for your cam site.

Introductory bonus – Just like in the corporate world, you can offer a bonus to models who join you from other cam sites. A small token of appreciation for trusting you and your business can lead to a loyal workforce for you.

Referrals – It’s a good idea to offer a small referral bonus to your models whenever they get a new model to sign up for your cam site. This way not only do you increase your chances of getting new models through referrals but also make sure that the current models are happy working at your cam site.

Why xCams?

When you want to start your own webcam business using your own platform then you have 2 options. Either you go to build a platform from scratch which will need a lot of investment in terms of money, time, and resources. The other option is choosing a readymade adult webcam script like xCams and building your platform in a few hours. xCams has all the features that you will need for your webcam platform which makes it the perfect choice for starting a webcam business of your own. Let’s take a look at some of the features of xCams.

xCams demo page

  1. Fast & Affordable – xCams provides you with a readymade turnkey script using which you can start your own webcam site in a matter of days. And it’s way cheaper and hassle-free compared to the time and money investment needed in building your own website from scratch. You can get the xCams platform for a meager amount of 699$ and rebrand it as per your requirements. The setup and customization will take a few days instead of spending months to build your own webcam site.
  2. Direct Streaming – xCams platform comes with inbuilt software that lets you do the streaming right from your webcam and direct to the user. xCams doesn’t use the OBS software like other sites where it’s a hassle to configure and also the quality of streaming is low.
  3. Individual dashboards – With the xCams platform you get individual dashboards for model login, studio login, and user login. You also get an admin dashboard through which you can manage and customize your database as well as set your own commission limits for each model.
  4. Token system – xCams has an integrated token system which makes it easier for users as well as the models to keep a tab on their spending and earnings. A user gets to buy token packages which they use while chatting or enjoying a live show with the models. Admins and Models can set their own token limit and decide how much they want to charge the users for their shows.
  5. Affiliations – xCams provides you with an integrated cam aggregator that lets you affiliate your cam site with other big sites like BongaCams, Chaturbate, etc., and showcase their models and shows on your own cam site. For this feature, you would need to buy the xCams Pro version which costs 999$.
  6. Tech Stack – xCams is powered by top-tier technologies like MERN stack, Ant Media, and Niginx that provide you with a clean and easy-to-navigate database structure. You get features like Optimized Queries for a super-fast website, a well-documented and clean code base for customization, SEO optimized URLs, and SEO-friendly web page content.
  7. User Friendly – xCams registration page and requirements are not complicated and lengthy as on other cam sites. A very user-friendly registration page is what greets a new user and registration is done within seconds so that a user doesn’t lose interest in a lengthy registration process.
  8. Add-ons – The best part about xCams are the add-ons that come with it which are easy to implement on your porn production business website. Add-ons like performer watermark, featured creators, payment gateways, interactive toys, and much more.


Congratulations! We wanted to be the first ones to congratulate you on your path of becoming the rival to György Gattyán. 

We hope this article has helped you to figure out how to start a cam business. Adult webcamming is a great way to make money if you can put in the effort and time needed for it to be successful. This is a never-ending process, where there is constant competition, but the results are highly rewarding. If you’re looking to make some quick and big money, the adult webcam business is the cake you surely should try, and with xCams as the cherry on the cake, it doesn’t get any easier and affordable to gobble up the whole cake!

FAQs related to starting an adult webcamming business

1. Are there any risks involved in starting a webcam site?

Like every business, the adult webcam business also has its share of risks. Considering the adult industry is already a high-risk business, you’ll need to be careful of any illegal activities, or fraud on your cam site. You’ll also need to build your reputation by following all legalities involved to run a successful webcam business.

2. How to start a webcam business?

You can hire a development team to set up your own webcam site, but this will need a lot of investment in terms of money and time. You can also go for readymade turnkey scripts like xCams and start your own cam site within a matter of days and that too without huge investments.

3. How do I find models for my webcam business startup?

You can hire a model studio to provide you with models for your cam site. If you don’t want to share your revenues with a studio, then you can directly recruit models from all around the world. You can look for models on social media, create ad postings for model recruitment, follow model blogs and recruit from there, or can even visit local strip clubs and recruit models.

4. How to go about finding models to start an adult webcam site?

There are many ways to find models for your adult webcam site. You can look at various model agencies from where you can find models for your cam site. You can also try publishing advertisements to hire models. Another way to find models is to run promotions on social media channels.

5. How profitable are Adult webcam sites?

If done right, adult webcam sites are very profitable. Once your cam site has popular models and good fan following, then you will start seeing results and money will start flowing in your adult webcamming business.

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