How Much Does It Really Cost to Start a Sex Toys Business?

- 7 mins read

Entrepreneurs are increasingly interested in the sex toy industry, which has experienced significant growth in recent years. BusinessWire reports that the global sex toy market was valued at $32.72 billion in 2022 and is projected to reach $62.320 billion by 2023. Technological advancements and rising demand for innovative sex toys fuel this growth.

Starting a sex toys business is a challenging task that involves various essential expenses. These include buying sturdy manufacturing equipment, constructing or renting an office space, stocking up on raw materials, finding a trustworthy supplier, and creating an online store. All these expenses can be overwhelming, but with careful planning and execution, the returns can be profitable.

In this blog post, we’ll be discussing how much does it cost to start a sex toys business. We’ll also be sharing factors affecting the cost of the sex toy business and cost-effective solution that helps you venture into this business with little to no money. 

Factors Affecting The Cost of the Sex Toys Business

Raw Materials

When it comes to running a sex toys business, one of the most crucial expenses is the cost of raw materials. The specific materials required may vary depending on the product being produced but typically include items such as silicone, aluminum, plastics, and electrical components if the sex toy is automated. 

These costs can be subject to fluctuations based on supply and demand and may also be impacted by external factors like shipping and handling fees.

Manufacturing Equipment

Sex toy manufacturers face a major expense in acquiring manufacturing equipment, which needs to be advanced and precise to produce high-quality sex toys. 

The initial investment can be significant, and manufacturers must also account for the ongoing costs of maintaining and upgrading the equipment to ensure optimal product quality and efficiency.

Insurance costs: 

Manufacturers of sex toys are required to comply with strict safety regulations. Insurance is an important factor in safeguarding manufacturers against accidents and liabilities. The size of the facility and the type of products produced can impact the cost of insurance.

Taxes and Licensing Costs 

Like any business, sex toy manufacturing or dropshipping incurs taxes and licensing fees, which can vary depending on the location of the operation and the types of products produced.


To operate a manufacturing facility, you need a significant amount of utilities, both hardware and software, like water, gas, electricity, PC/Laptop, website, and hosting. These expenses may fluctuate depending on production levels, equipment energy usage, and time of year.

Packaging Materials

Sex toys require packaging that not only safeguards them but also incurs additional expenses. The cost of packaging is substantial and is affected by multiple factors, such as the type of material, size, and design.

Marketing Expenses  

For sex toy manufacturers, it’s crucial to boost sales, which involves investing in sex toy marketing and advertising. The costs for these efforts may include social media ads, influencer sponsorships, TV commercials, and printed materials, and they can vary depending on market conditions and the campaign’s scope.

Salary Costs 

If you want to run a sex toys business on a large scale, you require skilled labor. And employing highly qualified labor comes with costs such as salaries, payroll taxes, healthcare benefits, and employee training. These costs can vary based on external factors like minimum wage laws and unions.

Rent for Physical Store

While most sex toy business owners operate online, many still feel the need to have a physical store to alleviate customer hesitation and facilitate sales. However, this can lead to increased operating expenses, as rental prices can vary greatly depending on location and store size.

These are the factors that can directly affect the cost of starting a sex toys business. Before we proceed to the next segment, it’s worth noting that there are three different business models for running a sex toy business: manufacturing, outsourcing, and dropshipping. For the sake of clarity, we have divided the startup costs of each model separately.

Startup Cost for Sex Toy Manufacturing

To start a sex toy manufacturing business, you need to invest heavily in equipment, facilities, raw materials, and intellectual property. Each of these expenses is crucial for the success of your business. 

Here is a breakdown that answers how much does it cost to start a sex toy company that deals with manufacturing its own products. 


Average Market Price (USD)

Purchasing manufacturing equipment 

$10,000 – $200,000

Constructing or renting manufacturing facility

$15,000 – $500,000

Inventory of raw materials

$20,000 – $75,000

Licensing cost for patent

$300 – $1000

Labor training and salary 

$15,000 – $50,000

Technology and software

$1000 – $40,000
Marketing and advertising

$2000 – $5,000

Legal and accounting cost

$5000 – $20,000

Note: The prices provided are only estimates and may vary depending on your location and other factors.

Cost of Licensing for Patents and Trademarks

If you’re planning to start a sex toy manufacturing business, it’s important to keep in mind the various expenses that come with running a business. One of these costs is the licensing fees for patents and trademarks. 

To safeguard the intellectual property that goes into the creation of your sex toy, it’s crucial to obtain a patent or trademark. This will deter others from copying or producing the same product, giving you an advantage in the market.

The amount of money you need to pay for patent and trademark licensing fees depends on various factors, such as the country you reside in, the type of patent or trademark you are applying for, and the duration of the patent or trademark. 

In the United States, the cost of filing for a patent can fall between $8000 and $15,000, while trademark licensing fees can range from $225 to $600, depending on the complexity of the product and the type of patent.

Cost of Developing New Sex Toy

Everyone should have the opportunity to enjoy high-quality sex toys that enhance their intimate lifestyle. This is why sex toy manufacturers need to focus on creating and innovating new toys that offer unique experiences. Though it may be expensive, the potential rewards of investment are significant.

The amount of money needed to develop and design new toy products can differ depending on several factors, including the type of toy, the materials and technology required, and the complexity of the design. Also, it is important to consider these factors when starting a lingerie business as part of your adult toy store.

Based on recent statistics, the average cost of developing and launching a new sex toy product is between $5,000 and $100,000. This cost includes research, design, testing, and marketing.

Startup Cost for Sex Toy Outsourcing

To get the sex toys you want to be manufactured, you’ll need to speak with a sex toy company and provide them with details such as the desired quantity, toy materials, and safety requirements. However, it’s crucial to find a trustworthy manufacturer to avoid future complications. Failure to do so can result in significant difficulties down the line.

Starting a sex toys business via outsourcing can be quite costly, as it involves several initial expenses. 

These expenses usually include contractor bid price, early termination penalties, severance pay, leasing or buying equipment and machinery, covering labor costs, marketing and advertising, ensuring facility security, investing in technology and software, obtaining legal and accounting services, and acquiring licenses and permits.


Average Market Price (USD)

Contractor bid price

$30,000 – $50,000

Early termination penalties

$10,000 – $20,000

Severance pay

$5,000 – $10,000
Store lease/ Purchase 

$10,000 – $100,000

Labor costs

$10,000 – $15,000

Marketing and advertising

$2000 – $5,000

Technology and software

$1500 – $5000

Legal and accounting services

$1000 – $5000

$1000 – $2000

Licenses and permits

$200 – $500

Note: The prices provided are only estimates and may vary depending on your location and other factors.

Startup Cost for Sex Toy Drop Shipping

If you’re starting a sex toy dropshipping business, the costs involved will vary depending on several factors. These include the type of website you want to create, the products you plan to sell, and the number of online features you want to offer your e-commerce customers. 

There’s no set amount of money you need to consider for your startup costs. Some business owners may have more resources to invest in building a sex toy marketplace website, while others may prefer to keep their costs as low as possible.

Overall, these are the dropshipping startup costs you need to anticipate.


Average Market Price (USD)

E-commerce website building 

$500 – $30,000

Dropshipping suppliers

$200 – $1200

Marketing and advertising

$200 – $2,000

Licenses and permits

$200 – $500

Note: The prices provided are only estimates and may vary depending on your location and other factors.

Can You Start a Sex Toys Business With Little To No Money?

Starting a sex toys business with little to no money is possible, but it’s important to note that there is still an initial investment required. However, the likelihood of spending thousands of dollars is very low.

If you want to start a sex toy business within a few hundred bucks, we suggest you go for dropshipping sex toys rather than manufacturing them. It only requires a solid investment in building an e-commerce platform and a monthly membership fee to sex toy suppliers. If you do your marketing well, you can make tens of thousands of dollars without spending any money. 

Below are some success stories of sex toys business owners who started from nothing.

1. Nuwa Medusa

The founder of the sex toy brand, Nuwa Medusa, was an aerospace engineer. When she was fired at the age of 44, she had nothing in her hand except some survival cash. 

Nuwa Medusa - Cost to start a Sex Toy Business
Image Source: Nuwa Medusa

Instead of searching for another engineering job, she started to engineer prosthetic vaginas. She utilized Facebook as her marketing arena and initiated vigorous but value-orientated promotions.

She focused on the design, development and marketing of the product herself and invested in creating a website. Today she is selling her sex toys on her own website and Etsy at a price range of $400 – $500 / product. 

2. Super Smash Cache

Cy, the founder of Super Smash Cache, began her journey in the sex toy industry by creating content for her audience through blog writing. Initially, she sold affiliate links for various sex toy brands on her blog but eventually transitioned to starting her own sex toy business.

Super Smash Cache- Cost to start a Sex Toy Business
Image Source: Super Smash Cache

Initially, she spent no more than $600 on developing a website, website hosting, and a course on sex toy blogging. Her website, Super Smash Cache, is a sex toy-dropping platform where she earns through affiliate commissions, sponsored ads, and display ads. Today she is making more than $2000 a month. 

Starting Your Own Sex Toys Business

By considering the success stories mentioned above, it becomes clear how crucial it is to create a website as a means of entering into the sex toys business world. 

If you’re wondering how to build a sex toys e-commerce website at a low cost, we suggest you use a turnkey solution instead of building from scratch. xMarketplace by is one such turnkey solution that helps you build an effective adult e-commerce website without any inventory. 

xMarketplace comes with Woocommerce plugins, international dropshipper API, SEO-optimized web pages, a reliable adult payment processor and many more. Furthermore, you will also get 100% software source code, 1 Free Domain, Free installation, 6 months of free support, etc. Check it out!

Budget Recommendation To Start a Sex Toys Business

Starting a sex toys business can entail varying costs that depend on several factors, such as the cost of goods, projected sales, and business model. Analyzing trends among successful businesses and seeking advice from sex toys startup advisers can help determine a general range of advisable spending in each cost category during your inception. 

Here is a budget recommendation that helps to start a sex toys business: 

  • Operations: 15%–20% 
  • Product: 20%–35% 
  • Shipping: 10%–12%
  • E-commerce: 10%–15%
  • Marketing: 10%–15% 
  • Labor: 5%–30%

The Bottomline 

Starting a sex toys business may seem overwhelming due to the initial investment required. However, by carefully planning, researching, and executing your strategy, the potential rewards can be highly profitable.

Based on industry research, the cost of starting a sex toys business can range from $1000 to $1 million. When venturing into the sex toy industry, one needs to possess patience, dedication, and an openness to taking calculated risks. It is crucial to conduct market research, stay informed about industry developments, and prioritize customer satisfaction. 

Now that you have an idea of the startup cost required to start a sex toys business and the ideal white-label script, xMarketplace, to launch an online adult toy store – don’t hesitate any longer. Start selling sex toys and make more profit!

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