20 Best Adult Toy Franchises for Your Business

- 7 mins read

Starting an adult toy franchise business is similar to starting your own sex toy business from the ground up. As an adult toy franchise, you will have built-in brand awareness and a  pre-existing customer base.

So, if you’re planning to make money by starting an adult toy franchise, then you’re in luck. Because there are tons of sex toy franchises out there. 

In fact, there are so many on the market that it can be harder to choose the right franchise. That’s why we’ve put together a list of the 20 best adult toy franchises out there. 

Whether you’re looking for a trendy adult toy franchise or something more upscale to sell sex toys, we’ve got you covered. Let’s get started!

What is an Adult Toy Franchise?

Basically, an adult toy franchise is like any other franchise business that is owned and operated by a franchisor. This adult toy franchiser grants the right to use their name and trademark to a franchisee.

The franchisee then pays a fee to the adult toy franchiser in exchange for the right to sell sex toys and other adult products under their name and operate the business under their guidelines. 

Some adult toy franchise opportunities allow you to sell sex toys, sexual wellness products, lingerie and sex dolls as well. 

Why You Should Consider Becoming an Adult Toy Franchise Owner?

Both in North America and Europe, the sex toy businesses are some of the most popular and profitable businesses around. 

However, if you are still wondering, “Is the sex toy business worth it?” Here are five reasons that will help you decide.

  • Always in demand. 78% of Americans who are over 18 own at least one sex toy. This shows there’s a constant demand for sex toys, and starting an adult toy franchise can be very successful. 
  • Typically very affordable. Starting an adult toy franchise is often more affordable than other business types.
  • High ROI.  Adult toy franchises are renowned for their lucrative return on investment, making them a highly attractive business venture for those seeking to maximize profits. 
  • Easy to operate. Adult toy franchises are known for being easy to operate, allowing success without excessive effort or resources compared to other business models.
  • Resources and support. As an owner of a sex toy franchise, you’ll receive the resources and support necessary for success, including adult sex toy marketing materials, training programs, and ongoing franchisor support.

The 20 Best Adult Toy Franchises

The best adult toy franchises are ones that are loved by thousands of customers and have a proven track record of success. Here are some of the best adult toy franchises out there:

1. AdamEve

AdamEve is a sex toy store that offers a wide selection of adult products, including lingerie, adult movies, sex toys, and sexual wellness products. The company was founded in 1971 and has since built a reputation as a trusted and reliable adult toy store that takes pleasure and privacy seriously. 

AdamEve has over 100 retail locations nationwide, and it’s one of the best adult toy franchises to consider. Its award-winning stores are designed to be open and inviting so both women and men can shop comfortably and confidently.

2. GoodVibes

GoodVibes brand has established a reputation for producing high-quality luxury fashion and sex toys. The chain is relatively small, consisting of just three locations, each represented by solid gold links. 

These locations are situated in prominent areas such as New York’s SoHo district, Melrose Avenue in Los Angeles, and the MGM City Center in Las Vegas. The brand is now seeking to expand further through franchising opportunities.

3. Eve’s Garden

Eve’s Garden, or Ladykonfidential, is yet another best adult toy franchise located in New York City that specializes in high-quality, body-safe sex toys, lubricants, and other sexual wellness products. The store was founded in 1974 by Dell Williams and is known as the first feminist sex toy shop. 

Eve’s Garden is committed to providing accurate, non-judgmental information about sex and sexuality, and the store’s staff is trained to provide expert advice and guidance to customers.

4. Entice

Entice is a sex toy store that offers a wide range of non-toxic, body-safe sex toys and accessories. The store offers a wide range of products, including vibrators, dildos, butt plugs, bondage gear, and more. 

The store is known for its classy and elegant products and its commitment to sexual wellness education. 

5. Good Vibrations

Good Vibrations is a sex-positive sexual health and wellness toy retailer in the US. The company was founded in 1977 in San Francisco, California, and it is a well-known vibrator and adult toy store that competes against other sex toy stores like Fleshlight and Bellesa. Good Vibrations is a trusted and reliable sex toy store that takes pleasure and privacy seriously.

6. Déjà vu Love Boutique

Déjà Vu Love Boutique has been in business for over 50 years and is a national seller of adult novels, lingerie, and other pleasure products. 

The store is located in Vista, California, and offers a variety of intimate products, including sexy lingerie, adult bedroom toys, DVDs, costumes, and more. If you would like to own one of their stores, you can always get a franchise license from them.

7. Smitten Kitten

The Smitten Kitten is a sex-positive, education-based, body-safe sex toy store located in Minneapolis, Minnesota. Smitten Kitten specializes in high-quality, safe, and affordable sex toys, lubricants, supplies, and equipment. The store offers a wide range of products, including vibrators, dildos, butt plugs, bondage gear, and more. 

8. Pleasures

In the summer of 1993, Sherri Williams embarked on a mission to establish a welcoming and cozy outlet for couples seeking to purchase intimate accessories in Alabama. This endeavor gave rise to Pleasures, a business that would soon become well-known in the industry for its unwavering fight for the right to sell sex toys. 

Despite facing opposition from the state of Alabama for over ten long years, Sherri remained steadfast in her pursuit of providing customers with a comfortable and inviting shopping experience.

9. Fairvilla

Fairvilla is a chain of adult stores that offers a wide range of adult products, including sex toys, lingerie, costumes, adult movies, and more. The company has multiple locations in Florida, including Orlando and Cape Canaveral. 

Fairvilla stores are known for their extensive collection of products and offer highly high-quality adult toy franchise support for every franchisee. 

10. Babeland

Babeland, formerly known as Toys in Babeland, is a sex toy boutique that offers erotic toys, books, and pornographic films. Babeland has an online store and four retail stores located in Seattle, Brooklyn, and two in Manhattan. 

The company was founded in 1993 in Seattle, Washington, by Claire Cavanah and Rachel Venning in response to the lack of women-friendly sex shops. The store offered top-quality products, a pleasant place to shop, and, most of all, information and encouragement to women who wanted to explore their sexuality.

11. Lion’s Den

One of the best adult toy franchises in the United States is Lion’s Den, an adult store that offers a wide range of products, including sex toys, lingerie, sensual care, fetish & BDSM, adult DVDs, gifts, games, and more. 

The store has 52 retail locations across the country, and customers can also shop online. Lion’s Den has been in business for nearly fifty years and is committed to providing a comfortable, safe, and upbeat environment for customers

12. Adultmart

Based in Cleveland, Ohio, Adultmart is a company that is owned and operated by women. The company is highly proficient in all aspects of its operations, from manufacturing and distribution to e-commerce and retail. With a presence across the United States, Adult Mart carefully analyzes both wholesale and retail sales figures to identify key trends in pricing, products, and manufacturing.

13. The Pleasure Chest

The Pleasure Chest is a company that provides adult entertainment products and services. It was founded in 1971 and is based in West Hollywood, California. If you’re from Los Angeles and looking for the best adult toy franchise, then this is the store for you. In addition, they also have physical stores both in New York and Chicago. 

14. Cirilla’s

Cirlla’s considers itself an adult sex and romance shop that sells hot-selling trendy sex toys and other adult products. The company started its journey in 1992 with an extensive collection of lubricants, lingerie, adult toys and romance products. They provide friendly and knowledgeable staff support for sex toy franchises. 

15. Peekay

Peekay is a sophisticated and one of the best sex toy franchises that was founded in 1980 by Phyllis Heppenstall and her daughter Kris Butt. The first retail store was opened in 1981, and since then, the company has grown to more than 30 retail locations operating under the monikers Lovers, ConRev, and A Touch of Romance. Peekay Boutiques is now an Auburn-based public company.

16. Stag Shop

Stag Shop is a Canadian adult fun store that specializes in sex toys and adult toys. They have 29 stores across Canada, including three locations in London][2 and two locations in Toronto[3]. Stag Shop offers a safe space for exploring sexuality and provides discreet shipping for orders. So, if you’re either from the UK or Canada, then Stag Shop is the best adult toy franchise for you.

17. Fascinations

Fascinations is an adult toy store that specializes in lingerie, fashion apparel, intimacy-inspiring merchandise, and personal accessories. Fascinations has two locations in Colorado, one in Glendale and another in Aurora. They also offer products from top sex toy businesses like Dame, a company that creates sex toys and accessories for personal or partner play.

18. Early To Bed 

Early to Bed is a feminist sex shop located in Chicago that has been in business since 2001. The store offers a variety of sex toys, books, sexual health products, kink supplies, gender expression gear, and clothing for all people and sexual orientations. 

Early to Bed is women-owned and oriented, guy and trans-friendly, and provides a comfortable and safe environment for customers to shop for quality sex toys. The store is open seven days a week, and you can easily buy a adult toy franchise license and start your sex toy business. 

19. Hustler Hollywood

Hustler Hollywood is a sex toy store that is a retail arm of Flynt Management Group, the Hustler adult entertainment empire established by Larry Flynt. The store has over 40 locations across the country. 

Hustler Hollywood carries quality sex toys that are body-safe and created from materials such as silicone, stainless steel, and glass. The store encourages curiosity and brings couples closer. The store also sells male sex toys that are private and discreet.

20. Romantix

The last on our list of the best adult toy franchises is Romantix. Romantix Inc. is headquartered in Las Vegas and operates in several locations in California, including Whittier and Garden Grove.

Their adult toy franchise business can also be operated in Canada, and they have over 25 stores around the United States. 

How Much Does It Cost to Start an Adult Toy Franchise?

Adult toy franchising is super popular and can be really profitable nowadays. But the big question is, how much does it cost to start an adult toy franchise? 

Well, it depends on a lot of things, but on average, it’s between $10,000 and $100,000! That’s a pretty big range, but it’s definitely worth considering if you’re looking for a franchise opportunity with a high return on investment.

Final Few Words

The adult toy franchise business presents a profitable opportunity for those seeking a high ROI with low investment. Apart from paying a franchise fee, all you need is to have a fully-functioning website. 

You can consider using ready-made scripts like xMarketplace by Adent.io to build your own adult toy website. With xMarketplace, you can add your products and list them pretty easily. 

In addition, the adult toy script comes with an in-built payment gateway such as Verotel, Apple Pay and Google Pay. You will also get social media integration, real-time notifications and a robust admin panel that lets you control the website efficiently.

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