How to Start an OnlyFans Agency and Make Money?

OnlyFans, a platform everyone recognizes, has exploded into a global hub for creators, with 3.5 million active accounts and over 10.5 million submissions. The US dominates with 1.1 million creators, followed by the UK’s 280,000. 

With 84% of creators being female and nearly 79% of users male, the dynamics are ripe for growth. How to Start an OnlyFans Agency and Make Money isn’t just a trending topic, it’s a gateway to tapping into a booming industry. 

As creators increasingly seek support with branding, marketing, messaging, and automation, there’s a massive opportunity to build a trusted OnlyFans agency that helps creators thrive. This guide shows you how!

Understanding the OnlyFans Agency Business Model

OnlyFans agencies act as growth partners for creators, handling marketing, content strategy, and fan management to boost earnings. While OnlyFans keeps 20% of revenue, agencies typically take 10 -30% of the creator’s share.

Many also earn through monthly retainers, upsells, and affiliate or software-based income streams.

Types of OnlyFans Agencies

Before launching, it’s essential to decide what kind of OnlyFans agency you want to run. There are three common models:

1. Management Agency

Management Agency focuses on the day-to-day operations of a creator’s account. Think content scheduling, handling fan messages, managing DMs, tracking analytics, and staying compliant. If you’re great at organizing and streamlining workflows, this could be your sweet spot.

2. Marketing Agency

If your strength lies in growing brands and building visibility, a marketing-focused agency might be your lane. These agencies specialize in promotions, paid ads, influencer collaborations, social media campaigns, and optimizing sales funnels to help creators grow fast and profitably.

3. Hybrid Agency

The best of both worlds. Hybrid agencies combine the hands-on management of creator accounts with powerful marketing strategies. From handling daily fan interactions to launching full-blown growth campaigns, hybrid agencies offer a complete, end-to-end solution.

Core Services Offered

The more value your OnlyFans agency provides, the easier it is to attract and retain high-quality creators. Here are common services offered:

• Brand Development: Defining a creator’s niche, building a consistent brand identity, and setting pricing strategies.
• Content Production: Assisting with concept ideation, photoshoots, video editing, and sourcing props.
• Messaging Management: Handling fan interactions, requests, and personalized responses.
• Analytics & Data Tracking: Monitoring performance, identifying trends, and optimizing content for maximum engagement.
• Promotion & Growth: Running social media campaigns, managing ads, and acquiring new subscribers.
• Legal & Compliance: Ensuring creators adhere to OnlyFans’ terms, managing tax obligations, and record-keeping.
• Creator Recruitment & Relations: Scouting new talent, negotiating contracts, and maintaining ongoing relationships.

How OnlyFans Agencies Make Money?

Let’s get to the money-making part, because a well-run OnlyFans agency can generate serious income when structured correctly.

1. Commission Structures:

Most agencies use a commission-based model, taking a percentage (typically 10–30%) of the creator’s earnings. Some agencies offer tiered rates, with higher commissions for additional services like advanced marketing or personalized content production.

2. Subscription & Fixed Fees:

Some agencies charge a fixed monthly fee for their services, regardless of the creator’s earnings. This model is ideal for creators with stable income and predictable workloads.

3. Combination Models:

Many agencies combine both models, charging a lower commission alongside a monthly fee for premium services. This approach provides predictable income for the agency while still benefiting from the creator’s success.

4. Upsells & Additional Revenue Streams:

Agencies can boost revenue by offering:

• Content production services (photography, editing)
• Educational resources (courses, workshops)
• Software & Tools (analytics dashboards, automation platforms)
• Affiliate marketing partnerships (promoting products or services relevant to creators)

How to Start an OnlyFans Agency?

Starting an OnlyFans agency is more than just connecting creators with fans-it’s about building a professional, data-driven business that stands out in a rapidly evolving creator economy. Here’s how to get started:

Step 1: Market Research & Niche Selection

Understand Trends in the Creator Economy

• The creator economy is booming, with OnlyFans alone reporting 2.5 -3.5 million active creators and 280 million registered users as of early 2025. The platform is growing at 12% annually, but competition is fierce: the average creator earns around $180 monthly, while the top 10% can make over $10,000 per month by treating their accounts as professional businesses.
• Today’s subscribers expect more than just content-they want personalized experiences, regular posting, and genuine interaction. Agencies that help creators deliver on these expectations are in high demand.

Analyze the Competition and Find Your Edge

Thousands of agencies-ranging from large firms to boutique operations-now serve OnlyFans creators. However, the market is flooded with inexperienced agencies offering unrealistic promises, making it harder for new entrants to gain trust. To stand out:

• Focus on a specific niche (e.g., fitness, cosplay, luxury lifestyle, or a particular demographic).
• Prioritize transparency, professionalism, and proven results.
• Highlight any unique expertise, such as advanced analytics, AI-driven growth, or personalized branding.

Identify What Creators Want from an Agency

Creators are looking for agencies that do more than just basic promotion. They want:

• Help with brand development and content strategy
• Consistent, high-quality content production
• Advanced analytics and growth automation
• Reliable messaging and fan engagement
• Legal and compliance support
• Personalized service and genuine partnership

Feedback systems are invaluable-ask creators about their pain points and what services they’re willing to pay extra for. This helps you tailor your offering and build long-term relationships.

Step 2: Legal & Regulatory Considerations

So, you’ve done your market research and identified your niche -great! Now, choosing the right legal structure is your first line of defense against personal liability and financial risk.

Business Structures for Starting an OnlyFans Agency

• LLC (Limited Liability Company): The most popular choice for small agencies. It offers personal liability protection, is easy to manage, and provides flexibility for tax filings.
• Corporation (Inc. or Ltd.): More complex and ideal for scaling or raising investor funds. Offers liability protection and tax advantages but requires more paperwork and formalities.
• Sole Proprietorship: Easiest and cheapest to set up, but offers no liability protection. Not recommended if you’re working with adult content or handling financial transactions.

👉 Best Choice for Most OnlyFans Agencies? Start with an LLC for legal protection and tax simplicity. You can always restructure later as you grow.

Contracts & Agreements with Creators

If there’s one thing that separates professional agencies from amateurs, it’s a well-drafted contract.

Your agency should always operate with formal agreements outlining:

• Revenue split (e.g., 70/30 or 80/20)
• Scope of services (management, marketing, content creation, etc.)
• Content ownership rights
• Payment terms (frequency, methods, processing fees)
• Termination clauses (for both sides)
• Confidentiality & NDA provisions (especially for creators wanting anonymity)

Use a qualified business attorney to help you draft a creator agreement template. If you’re operating internationally, be aware of varying contract laws in different countries, especially if your creators are based outside the US or UK.

Compliance with Adult Content Laws and Platform Policies

The sensitive nature of OnlyFans content means extra care is needed to stay within legal and platform guidelines.

• Age Verification: Ensure all creators and models are over 18. Include strict age verification clauses in contracts and onboarding processes.
• Youth Protection and Content Restrictions: Stay up to date with local laws regarding explicit content, especially concerning minors and non-consensual material.
• Platform Policies: Adhere strictly to OnlyFans’ terms of service, including content guidelines, prohibited activities, and payment rules.
• Taxation and Record-Keeping: Maintain accurate financial records and comply with tax obligations for both your agency and your clients.
• Personal Rights and Consent: Obtain clear consent for the use of images and videos, and respect personal rights at all times.

Step 3: Creating a Business Plan & Strategy

Once your legal foundation is in place, it’s time to map out how your OnlyFans agency will actually run and grow. That’s where a solid business plan and strategy come in.

Defining Your OnlyFans Agency’s Mission & Vision

Start by asking: What is your agency here to do and who is it for?

Your mission statement should clearly express your purpose. Are you helping creators achieve financial independence? Are you focused on ethical, creator-first management? Are you championing niche creators in underserved markets?

Example Mission:

“To help OnlyFans creators by providing expert marketing, branding, and management services that help them grow revenue, reduce burnout, and build long-term careers.”

Your vision statement is more long-term. It answers: Where do you want your agency to be in 3–5 years?

Example Vision:

“To become the most trusted and innovative OnlyFans agency in the U.S., known for transparent partnerships, niche creator growth, and cutting-edge automation tools.”

These statements aren’t just feel-good phrases, they guide your decisions on hiring, pricing, marketing, and more.

Designing Your Service Packages and Pricing Models

Next, outline what you’re offering and how you’ll charge for it. This is one of the most important parts of your business plan, because it defines your revenue model and client value.

Start by bundling your services into clear, understandable packages. Common tiers might include:

• Basic Package: Marketing strategy, social media setup, and light content support. 
• Growth Package: Full account management, chat response services, daily analytics reporting. 
• VIP Package:All of the above + 1:1 coaching, paid ad campaigns, and custom branding. 

You can also offer a la carte add-ons like:

• Reddit promotion 
• Paid traffic management 
• Custom video editing 
• Branding kits and logo design 

Now, price your services.

Pricing depends on your level of involvement and target clientele. Here are some models to consider:

• Commission-based (70/30 or 80/20) – Ideal for full-service agencies. You earn a % of the creator’s monthly earnings. 
• Flat monthly retainer – Great for marketing-only packages or creators with unpredictable income. 
• Performance-based bonuses – Extra earnings for hitting KPIs like revenue growth or subscriber milestones.

Setting Short & Long-Term Goals

Without clear goals, it’s easy to lose direction or burn out. Set both short-term & long-term goals that are specific, measurable, and realistic.

Short-Term Goals (0–6 months):

• Sign your first 3–5 creators 
• Build a simple but professional website 
• Create an onboarding workflow and contract template 
• Develop social media presence on X (Twitter), Reddit, and Instagram 

Long-Term Goals (6–24 months):

• Scale to 10–20+ clients 
• Hire staff or virtual assistants for chat and content support 
• Launch paid ad campaigns to attract new creators 
• Offer a white-label or course-based product for passive income 

Use tools like Trello, Notion, or Asana to track these goals and stay organized.

Step 4: Build Your OnlyFans Agency Team

Even the most ambitious OnlyFans agency founder can’t do it all alone. As your agency grows and takes on multiple creators, building a reliable, skilled team becomes critical to delivering consistent results, and keeping your sanity.

These roles can be combined or expanded as your agency grows and your service offerings diversify.

Hiring vs. Outsourcing: What to Consider

Hiring In-House

• Pros: More control over team culture, direct supervision, and stronger alignment with your agency’s vision.
• Cons: Higher overhead costs (salaries, benefits, office space), slower to scale, and more administrative work.

Outsourcing

• Pros: Access to specialized skills (e.g., expert chatters, international marketers), lower fixed costs, and flexibility to scale up or down as needed.
• Cons: Less direct control, potential for miscommunication, and vetting is crucial to avoid unreliable partners.

As it is said by experts,

“Outsourcing can be a cost-effective solution for OnlyFans agencies, as you only pay for the services that you need. This can help you to save money on overhead costs and improve your bottom line.”

Training & Managing Your Team

The adult creator space is unique and so is the audience. That’s why training is key.

• Onboarding: Provide clear documentation, SOPs (standard operating procedures), and training materials for each role.
• Performance Tracking: Use tools like Supercreator to monitor chatters’ activities, analyze campaign results, and identify top performers.
• Regular Feedback: Schedule check-ins and performance reviews to address challenges, share best practices, and foster a culture of continuous improvement.
• Team Collaboration: Encourage open communication and cross-training to ensure everyone understands the agency’s goals and workflows.
• Incentives: Reward top performers with bonuses, recognition, or career growth opportunities to boost morale and retention.

Step 5: Setting Up Your OnlyFans Agency Infrastructure

Now that your team is in place, it’s time to build the digital “home base” for your OnlyFans agency. A professional infrastructure helps you stay organized, scale efficiently, and give creators the high-quality experience they expect

Choosing Management and Automation Tools

The right management and automation tools streamline workflows, boost productivity, and help your team deliver exceptional service to creators.

• OnlyMonster: This all-in-one SaaS platform offers agency-focused features like centralized dashboards, AI-driven automation, bulk content uploads, advanced analytics, and customizable content scheduling. OnlyMonster is designed specifically for OnlyFans agencies, allowing secure multi-user access without sharing passwords and enabling seamless management of multiple accounts.

• Botly: Known for CRM, AI messaging, and fan tracking, Botly helps agencies scale by automating fan engagement and reducing the need for constant supervision of chatters.
• Infloww:  Infloww provides powerful growth and analytics tools tailored for OnlyFans, helping agencies boost fanbases and earnings with data-driven strategies.

Secure File Sharing and Communication Systems

Protecting sensitive creator content and client data is non-negotiable in the OnlyFans space.

• MEGA: Offers user-controlled encryption for files, chats, and cloud storage. With MEGA, you can securely share and manage media, communicate via encrypted chats, and ensure only authorized users access sensitive data. Their platform is compliant with privacy laws and supports teams with granular access controls.

• Best Practices: Use encrypted communication channels (e.g., Signal, Telegram) for internal discussions, enforce strong password policies, and educate your team on cybersecurity risks. Regularly audit access permissions and data storage to prevent leaks.

Website Creation and Branding Essentials

A professional online presence builds credibility and attracts top creators.

• Custom Website: Invest in a custom website that reflects your agency’s mission and values. Work with experienced designers to create a modern, intuitive site optimized for SEO, ensuring potential clients can easily find you online.
• Branding: Develop a cohesive brand identity-logo, color palette, typography, and tone of voice. Consistent branding across your website, social media, and marketing materials reinforces trust and professionalism.
• Key Website Features: Include clear service descriptions, client testimonials, a portfolio, and a contact form. Consider adding a blog or resource section to showcase your expertise and engage your audience

Step 6: Recruiting and Vetting Content Creators 

To grow a profitable OnlyFans agency, you need the right talent and that starts with smart recruiting. 

Start by searching for potential creators on Instagram and TikTok using hashtags like #OnlyFansModel, #IGModel, and #BikiniModel, and analyze engagement with influencer tools such as HypeAuditor or Social Blade. 

Reddit is another goldmine: subreddits like r/OnlyFansAdvice, r/OnlyFansPromotions, r/OnlyFansGirls, and r/OnlyFans101 are active communities where new and experienced creators seek advice, support, and agency partnerships.

Additionally, Telegram and WhatsApp groups, as well as local networking events advertised on Twitter or Discord, can connect you with motivated talent.

Ideal creator profiles include those with a reliable posting history, strong engagement, openness to feedback, and a willingness to collaborate professionally. 

For outreach, personalize your DM or email, referencing the creator’s content and clearly outlining how your agency can add value. Offer a low-risk trial or share success stories to build trust, and always be transparent about your process and expectations to set the stage for a productive partnership.

Step 7: Onboarding Creators: Contracts & Expectations

Onboarding creators to your OnlyFans agency is a crucial step that sets the tone for a long-term, professional partnership. Begin with a dedicated onboarding call to introduce your team, walk creators through your services, and build early trust.

Follow up with a polished onboarding presentation outlining workflows, communication norms, and what creators can expect from your agency. A well-drafted contract should clearly define deliverables, timelines, revenue splits, content rights, exclusivity, and confidentiality. 

Set clear expectations for content output, fan interactions, and growth goals. Address consent and payment terms upfront. Transparency here is everything, it protects both sides, avoids future disputes, and sets the stage for a productive, long-term collaboration that fuels growth.

Step 8: Marketing Your OnlyFans Agency

To grow a profitable OnlyFans marketing agency, marketing isn’t optional, it’s essential. Here’s how to attract both creators and clients:

• Start with an SEO-Optimized Website: Build a professional website as your agency’s digital hub. Optimize it with relevant keywords, compelling bios, and clear service descriptions to rank higher in Google and attract organic traffic.Include case studies, testimonials, and a blog to boost credibility and search visibility. Ensure your site is mobile-friendly and loads quickly for the best user experience. 
• Instagram: Share safe-for-work teasers, behind-the-scenes content, and creator spotlights using Stories and Reels. Use niche hashtags and interactive features to engage followers, but avoid posting explicit content to comply with platform rules.

• Reddit: Join OnlyFans-friendly subreddits like r/OnlyFansAdvice and r/OnlyFansPromotion to share insights, answer questions, and connect with creators in your niche.
• TikTok: Create short, creative teaser videos with trending sounds and hashtags. Collaborate with influencers and participate in viral challenges to attract new creators and clients.
• Twitter (X): Leverage Twitter’s adult-friendly policies to post updates, viral threads, and collaborate with creators. Engage with trending topics and use relevant hashtags to expand your reach.

• Telegram: Build exclusive promo groups for creators and fans, offering sneak peeks or VIP access to foster loyalty and community. 
• Paid Ads: Use PPC networks and targeted ads to reach a wider audience. Start with small budgets, optimize campaigns, and always follow ad platform policies to avoid bans

Managing Money, Payments, and Taxes

Handling money, payments, and taxes is mission-critical for any OnlyFans agency aiming for long-term success. Most agencies use platforms like Stripe, Wise, or even crypto wallets to manage payments, depending on what works best for both sides. 

You’ll need clear payout structures, whether that’s a revenue share or flat fee and tools like spreadsheets or agency software to track earnings and splits accurately. 

Since OnlyFans pays creators via direct bank transfer or e-wallets (with a 20% platform fee), it’s vital to sync your accounting. 

On the tax front, all OnlyFans income is taxable, so agencies must register as a business entity and maintain meticulous records of income, expenses, and client payouts. Agencies and creators alike are considered self-employed and must pay self-employment taxes in the U.S. if earnings exceed $400 annually.

Long-term planning should include quarterly estimated tax payments, maximizing deductible expenses, and consulting a tax professional to avoid penalties and optimize financial health. 

How Much do OnlyFans Agency Make?

The earnings of an OnlyFans agency can vary widely based on the number of creators they manage, the services they offer, and how well they execute growth strategies.

A comprehensive breakdown by Stella Coton on Medium illustrates potential earnings

• Managing 5 creators each earning $10,000 monthly can yield $15,000 per month for the OnlyFans agency.
• Scaling up to 20 creators at the same earning rate could result in $60,000 monthly revenue.

Agencies often diversify income streams beyond commissions. They may charge flat monthly fees ranging from $500 to $10,000, depending on services provided. Additional revenue can come from offering premium services like content creation, marketing, branding, and custom content management.

Case studies highlight the profitability of this model. For instance, an agency managing 10 models, each generating $20,000 – $30,000 monthly, can expect a share of $50,000 to $105,000 per month, considering a 25-35% commission.

In summary, OnlyFans agencies can earn anywhere from $100,000 to several million dollars annually, contingent on their business model, the number of creators managed, and the breadth of services offered.

Success Stories and Case Studies of OnlyFans Agency

Several OnlyFans agencies have demonstrated remarkable success by implementing strategic management and marketing approaches.

Unruly Agency has emerged as a leading force in the OnlyFans management space. By offering comprehensive services including content production, marketing, and fan engagement they’ve helped influencers like Tana Mongeau and Daisy Keech significantly boost their earnings. 

Unruly’s full-service model has been instrumental in transforming social media followings into substantial OnlyFans revenue streams. 

Another notable example is The Bunny Agency, which showcased impressive results in a case study where a creator’s monthly income increased by 115%, reaching $65,000. This success was attributed to strategic account management and enhanced fan interaction.

These agencies underscore the importance of tailored strategies, consistent branding, and dedicated fan engagement in achieving success on OnlyFans. By focusing on creators’ unique strengths and providing robust support systems, agencies can facilitate significant growth and profitability.

Final Thoughts

Starting an OnlyFans agency  is more than a business, it’s your gateway into the booming creator economy. With millions of content creators seeking expert support in marketing, branding, and growth, the demand for professional agencies has never been higher.

By combining clear strategy, legal structure, smart hiring, and results-driven marketing, you can build an agency that not only thrives but scales. Whether you’re a solo operator or building a full team, the key is providing real value and earning creators’ trust. 

Start lean, stay agile, and focus on impact and your OnlyFans agency can become a true success story.