How to Sell Used Sex Toys: A Comprehensive Guide

Selling used sex toys might sound taboo at first, but there’s a growing market for pre-owned pleasure products, especially among eco-conscious buyers and budget-savvy shoppers. Whether you’re an individual looking to resell gently used sex toys online or an entrepreneur exploring a niche business, understanding the legal, hygienic, and ethical aspects is crucial.

From sterilization methods to trusted resale platforms, there are safe and profitable ways to enter this market. 

In this guide “how to sell used sex toys,” we’ll explore how to sell used sex toys legally, where to list them, and the best practices to ensure customer trust & satisfaction. Let’s dive into this unconventional business opportunity!

1. Is It Legal to Sell Used Sex Toys?

Selling used sex toys may seem like a gray area, but legality depends on where you are and the platform you’re using. While some regions have clear regulations, others leave it to platform policies or health guidelines. 

Let’s break it down to help you build a successful sex toy business:

I. Country-Specific Laws: Where Is It Allowed or Prohibited?

Laws on selling second-hand sex toys vary worldwide. Some countries permit it with hygiene regulations, while others classify it as an unsanitary trade. Here’s an overview:

United States

There are no federal laws outright banning the resale of used sex toys, but state-level regulations may apply. The Food & Drug Administration (FDA) classifies sex toys as “novelty items,” meaning they don’t face strict regulations like medical devices. However, laws on used intimate goods can vary. For example:

• California & New York: Have strict laws against selling second-hand intimate items for hygiene reasons.
• Other States: Some allow it as long as the products are properly cleaned and sold as “refurbished.”

United Kingdom

The UK does not explicitly prohibit the sale of used sex toys, but sellers must comply with the Consumer Rights Act 2015, which requires items to be safe and as described. Platforms like eBay UK, however, prohibit their sale, making it tricky.

European Union

EU laws focus on consumer protection and health regulations, making second-hand sex toy sales legal in some regions as long as hygiene standards are met. Countries like Germany & the Netherlands have a thriving second-hand adult market, provided sellers clearly state the condition and sanitation process.

Canada

Canada does not have specific laws against selling used sex toys, but some provinces regulate the resale of intimate or personal hygiene items. Most platforms follow standard sanitation policies.

Australia

Australia has mixed rules. While there’s no outright ban, second-hand goods, especially those classified as “personal use” items, are subject to strict consumer protection laws.

Asia

Asian countries tend to have stricter laws on adult products in general. In Japan, China, and India, the resale of used sex toys is generally prohibited due to hygiene laws and cultural taboos.

II. Platform Policies: Where Can You Sell Used Sex Toys?

Even if selling used sex toys is legal in your country, finding a platform that allows it can be tricky. Most mainstream marketplaces have strict rules against reselling intimate products. 

However, dedicated fetish marketplaces like Kinkie, and Pantydeal cater specifically to this niche, offering discretion and a ready-to-buy audience. 

While eBay, Craigslist, and Facebook Marketplace may allow some adult listings, their policies can be restrictive, so always check the rules first. 

For those seeking more control & privacy, Reddit communities (r/usedsextoys & r/trashy), Telegram, Discord, and personal websites provide a direct-selling approach, enabling custom pricing and 1-on-1 interactions. Choosing the right platform ensures a smooth and successful selling experience.

III. Hygiene and Safety Considerations

Even if selling used sex toys is legal in your area and allowed on a platform, hygiene should be your top priority. Nobody wants a second-hand toy that hasn’t been properly disinfected. Here’s how to ensure ethical and safe selling practices:

A. Choose Resell-Friendly Materials

Some sex toy materials are porous, making them unsafe for resale, while others can be fully sterilized:

✅ Safe for resale:

• Silicone (Medical-grade, non-porous, fully sanitizable)
• Glass & Metal (Can be boiled or disinfected)
• ABS Plastic (Easier to clean, but not as durable)

❌ Not safe for resale:

• Jelly & Rubber Toys (Highly porous, harbor bacteria)
• Cyberskin & TPR (Cannot be fully sanitized)
• Any Battery-Operated Toys (If they are not fully waterproof)

B. Proper Sterilization Methods

Before reselling, toys must be thoroughly sanitized:

• Silicone, Glass, & Metal Toys: Boil in water for 3-5 minutes.
• Plastic Toys & Electronics: Wipe down with 70% isopropyl alcohol or a UV sterilizer.
• Vibrators & Battery-Operated Toys: Clean with toy-safe antibacterial soap and let them fully air-dry.

C. Transparency & Ethical Selling

Building trust with buyers is key to a successful business in the used adult toys market. Always be upfront by clearly stating that the item is pre-owned to set the right expectations. 

Transparency about sanitization methods is crucial, detailing how the toy has been cleaned and disinfected reassures buyers about safety and hygiene. 

Discreet packaging is another must, ensuring privacy during shipping and enhancing the customer experience. To make listings sound more polished & professional, consider marketing items as “refurbished” rather than “used“, which adds a sense of quality and care to your products while maintaining honesty.

2. What Type of Customer Buys Used Sex Toys?

The market for used sex toys is surprisingly active, driven by various customer preferences and fetishes. Here are the main types of buyers:

Some are fetish enthusiasts who enjoy the idea of purchasing pre-owned items for sensory, psychological, or intimate reasons. This is particularly common in the domination & submission community, where owning an item previously used by someone else holds a symbolic or emotional appeal. 

Others are collectors looking for rare, discontinued, or luxury-brand adult toys at a lower cost. Budget-conscious shoppers also explore this market, hoping to find affordable, high-end products at a fraction of the retail price. 

Additionally, some buyers are interested in the customization or resale of used toys, either as part of a business or for artistic modifications. The anonymity & exclusivity of these transactions, especially on fetish-focused platforms also attract those who prefer discreet purchases.

While mainstream audiences may shy away, this subculture thrives on personal preferences, taboos, and unique psychological appeals.

3. Best Platforms To Sell Used Sex Toys

While mainstream marketplaces often prohibit used intimate products, several niche platforms cater to this market. Below, we explore the best places to sell pre-owned pleasure products:

I. Dedicated Fetish & Adult Marketplaces

Specialized adult marketplaces are the best option for selling used sex toys, as they cater to an audience already interested in pre-owned intimate items.

Kinkie: The UK’s Leading Marketplace for Fetish Enthusiasts

Since its launch in 2014, Kinkie has established itself as a go-to platform for buying & selling used panties, lingerie, worn shoes, and sex toys. Known for its emphasis on privacy & security, it offers sellers complete control over their listings while ensuring a seamless experience for buyers.

• 100% Earnings – Kinkie doesn’t take a commission, allowing sellers to keep all their profits.
• Diverse Listings – From fetish accessories to worn clothing, Kinkie supports a wide range of items.
• Community Engagement – A social-friendly marketplace where users can interact, build trust, and create a loyal buyer base.

PantyDeal: The World’s Largest Marketplace for Used Panties & More

With over 2 million active members, PantyDeal is the world’s biggest platform for selling used panties, lingerie, and other intimate items. While it started as a panty-selling marketplace, it has expanded to include used men’s boxers, fetish accessories and adult services like cam sessions and sexting.

• Massive Buyer Pool – Millions of potential buyers ensure better sales opportunities.
• Full Anonymity – Users can remain anonymous, ensuring complete discretion.
• Custom Online Store – Sellers can create their own storefronts and set pricing on their terms.
• Diverse Product Range – From stockings to sportswear and even fetish-related content, the platform supports a wide variety of listings.

II. General Online Marketplaces (Limited Availability)

Mainstream e-commerce and classified ad platforms can sometimes be used to sell used sex toys, but restrictions vary.

eBay (Mostly Prohibited)

• eBay explicitly bans used sex toys under its “Health & Hygiene” policy.
• However, some sellers list them as “refurbished massagers” to bypass filters.

Craigslist (Varies by Location)

• Craigslist allows adult content in some regions but often removes listings for used sex toys.
• Some sellers get around this by listing under “Personal Massagers” instead of “Adult Items.”

III. Private & Direct Selling

For those who prefer more control over pricing & transactions, selling directly to buyers through online communities or private platforms is a solid option.

Reddit Communities

• Some NSFW subreddits allow private sales of used items, including:
  • r/FetishBuyersCommunity
  • r/SexSells
  • r/UsedPantiesMarket (sometimes includes toys)
• Sellers must follow subreddit rules and handle payments through PayPal, CashApp, or crypto. 

Telegram & Discord

• Private Telegram & Discord groups exist for selling fetish and adult products.
• Buyers are typically repeat customers looking for specific requests.

Personal Websites & Stores

• Some sellers create their own websites using Shopify, WordPress, or Gumroad to list refurbished toys.
• Requires more effort but offers higher profit margins and long-term business growth.

Want a more cost-effective solution? Consider using an adult eCommerce script like xMarketplace by Adent.io, a ready-to-use platform with a built-in dropshipping API, making it easier to set up and scale your store without the heavy upfront investment.

4. What Types of Used Sex Toys Sell Best?

The market for used sex toys is diverse, with certain types being more in demand than others. Here’s a breakdown of the most sought-after items:

I. Vibrators & Dildos 

Vibrators & dildos are among the most popular used sex toys sold online, but only if they come with proof of proper sanitization. Buyers looking for these toys are often after high-end brands at a lower cost, including:

• Luxury brands like LELO, Womanizer, and We-Vibe
• Silicone, glass, and metal toys (as they can be properly sanitized)
• Rechargeable toys (as battery-powered ones tend to wear out faster)

Selling Tips:
✔️ Provide clear cleaning & sanitization details in the listing.
✔️ Offer toys in original packaging if available.
✔️ ️ High-end toys retain value better than cheaper materials like jelly or rubber.

II. Fleshlight & Male Masturbators 

Male masturbators, including Fleshlights, Tenga eggs, and strokers, are a divisive but profitable category. While some buyers prefer unopened products for budget reasons, others actively seek “well-used” items for fetish-related reasons.

High-demand items include:

• Fleshlight models with discontinued or rare sleeves
• Tenga and other reusable male masturbators
• Celebrity or porn star-inspired molds (limited editions)

Selling Tips:
✔️ Be clear about whether the toy is sanitized or being sold “as-is.”
✔️ Offer pictures of the product in good condition to reassure buyers.
✔️ If marketing to a fetish audience, use discretion in your listing descriptions.

III. Used BDSM Gear 

BDSM gear is a hot-selling category in the used market because many items do not require bodily insertion and are easier to sanitize. Popular secondhand BDSM gear includes:

• Leather cuffs, collars, and harnesses
• Bondage ropes, floggers, and paddles
• Chastity cages and metal restraints

Unlike insertable toys, many of these items are designed for durability and have aesthetic or collector appeal, making them ideal for resale.

Selling Tips:
✔️ Highlight quality materials (genuine leather, medical-grade silicone, etc.).
✔️ Offer items as part of themed bundles (e.g., a collar + leash set).
✔️ BDSM enthusiasts often seek rare or custom-made pieces.

IV. Worn Lingerie & Stockings 

Selling worn lingerie is already a thriving niche, and bundling lingerie with used sex toys can boost sales. Many buyers are looking for:

• Lace panties, thongs, and bodysuits
• Stockings and fishnets (especially well-worn ones)
• Used lingerie from high-end brands

Some buyers specifically request custom wear time, scents, or themed outfits, making this an opportunity for sellers to increase profits.

Selling Tips:
✔️ Bundle lingerie with related toys (e.g., a vibrator + lace panties for a set price).
✔️ Use suggestive but not explicit descriptions to attract fetish buyers.
✔️ Some platforms (e.g., Sofia Gray, Snifffr) specialize in selling worn items.

V. Specialty Fetish Toys 

Some sex toys and accessories become valuable collectibles over time, especially:

• Custom-made or handcrafted items (wooden dildos, artisan BDSM gear)
• Limited-edition or discontinued models
• Celebrity-branded sex toys

Additionally, certain specialty fetish toys like inflatable insertables, medical kink tools, or roleplay accessories have dedicated buyer groups.

Selling Tips:
✔️ Highlight rarity or customization in your listings.
✔️ Join fetish-specific groups to find the right buyers.
✔️ Be aware that some platforms restrict highly specialized fetish items.

5. How To Price Your Used Sex Toys?

Pricing used sex toys isn’t as simple as slapping on a random number, it requires balancing brand reputation, condition, buyer demand, and market trends

I. Brand & Condition

Just like with designer fashion, some sex toy brands retain value better than others. Well-known, high-quality brands, especially those made from medical-grade silicone, glass, or metal, can fetch 40-70% of their original price, depending on condition.

High-Value Resale Brands:

• Luxury Vibrators & Dildos: LELO, We-Vibe, Womanizer, Lovense, Fun Factory
• High-End Male Masturbators: Fleshlight, Tenga, Kiiroo
• Premium BDSM Gear: Stockroom, Mr. S Leather, Axsmar

Low-Value or Hard-to-Sell Brands:

• Cheap jelly or rubber toys (degrade over time)
• No-name brands or knockoffs
• Battery-powered vibrators with short lifespans

Condition-Based Pricing Guide:

II. Original Price vs. Resale Price

Your pricing strategy depends on demand, exclusivity, and condition. Here’s a quick guide for common categories:

📊 Typical Resale Price Ranges:

III. Custom Requests & Personalization Fees

Some buyers aren’t just looking for a discounted toy, they’re seeking customization, scents, or specific usage requests. If you’re comfortable offering these, you can charge premium add-ons.

🎯 Custom Add-On Ideas & Pricing

6. How To Market & Sell Used Sex Toys Discreetly

Selling used sex toys is a niche market, and discretion is key. Many buyers are drawn in by the thrill of anonymity, while sellers want to keep their business private. The trick? Smart marketing, the right platforms, and an effective anonymous persona. 

Here’s how to market and sell your used sex toys without compromising your privacy.

I. Using Fetish Keywords & Descriptions

🛒 The right words attract the right buyers

Many people looking for used sex toys won’t just type “used vibrator” into Google. Instead, they search using fetish-specific keywords. This is where SEO (Search Engine Optimization) helps, using the right descriptions makes your listing more discoverable.

🔥 Keyword Ideas for Used Sex Toy Listings

II. Social Media Promotion

Social media can skyrocket your sales, but not every platform allows adult listings. Choose wisely to market and sell used sex toys:

Best Social Media Platforms for Selling Used Sex Toys

III. Teasing Sales with Photos & Videos to Build Demand

Buyers love anticipation and teasing them with sensory details can create demand.

🔥 How to Make Buyers Want Your Listings

• Blur or crop explicit details – Keep things suggestive, not too revealing.
• Show packaging & proof of sanitation – Builds trust.
• Use close-up texture shots – Makes the item feel more real to buyers.
• Offer a video preview (if comfortable) – A short clip handling the toy can boost sales.

IV. Creating a Persona & Anonymous Selling Strategies

🕶️ Stay anonymous while making sales

Many sellers prefer to keep their identity hidden, especially when selling fetish items. Here’s how:

🔥 How to Stay Anonymous When Selling

• Use an alias – Create a sexy, mysterious seller name like “VelvetVixen” or “LustfulGoods”.
• Use a separate email & payment method – Set up a new PayPal, CashApp, or crypto wallet.
• Never use your real address – Use a PO Box or third-party shipping service.
• Mask your voice if offering videos – Apps like Voicemod can help.

7. Hygiene & Packaging: Best Practices for Selling Used Sex Toys

Selling used sex toys requires absolute trust and hygiene,no buyer wants to risk their health. The key to a successful sale? Thorough sanitation, discreet packaging, and proof of cleanliness. 

I. Proper Disinfection Methods for Used Sex Toys

Before listing a used sex toy for sale, deep cleaning and sterilization are essential. Different materials require different cleaning techniques, so it’s crucial to use the safest method based on the toy’s composition.

🔥 Best Cleaning Methods by Material

Best Disinfection Methods for Different Toy Types

• Boiling – Works for non-electronic, solid silicone, glass, or steel toys.
• UV Sterilization – Ideal for delicate materials & electronics (buy a UV light sterilizer box).
• Chemical Cleaning – Isopropyl alcohol (70-90%) or antibacterial toy cleaner works for most toys.
• Bleach Solution (1:10 bleach to water ratio) – Use only for non-porous, non-electronic toys.

II. Sealed & Discreet Packaging for Shipping

A well-packaged toy is safe, clean, and discreet, buyers appreciate privacy when receiving adult products.

 Best Practices for Secure Packaging

• Use ziplock bags or vacuum-sealed pouches – Keep toys sterile during shipping.
• Wrap in tissue paper or bubble wrap – Prevents damage during transit.
• Use a plain, unmarked box or envelope – No logos, no adult-related branding.
• Include a handwritten thank-you note – Adds a personal (but professional) touch.

III. Providing a ‘Certification of Cleanliness’ for Buyer Confidence

A Certificate of Cleanliness is a simple document that reassures buyers their item has been properly disinfected. 

How to Create a Certificate of Cleanliness

📝 Include:

• Seller’s alias (or shop name)
• Item name & material
• Cleaning method used
• Date of sanitization
• Statement of hygiene:
  “This item has been cleaned and sanitized using [method] and is safe for use upon delivery.”

8. Payment & Shipping

Adult-related transactions often face restrictions, scams, and privacy concerns, so using trusted payment methods and safe shipping practices will protect both you and your buyers.

I. Best Payment Methods

Not all payment platforms allow adult-related sales, so choosing the right one is key.

🚨 Warning: Always confirm payment before shipping. If a buyer asks for gift cards, checks, or wire transfers, it’s likely a scam.

II. Avoiding Chargebacks & Fake Buyers

👀 Scammers are common in online adult marketplaces. Protect yourself with these tips:

How to Spot Fake Buyers 🚩

❌ They overpay and ask for a refund.
❌ They insist on PayPal “Friends & Family” payments (so you can’t dispute it).
❌ They refuse to communicate outside of email or text.
❌ They rush you to ship before payment clears.

How to Prevent Chargebacks 🔒

✅ Use non-reversible payment methods (Crypto, CashApp, Zelle).
✅ Document the sale – Take screenshots of messages and payment proof.
✅ Send tracking info immediately to show proof of shipment.
✅ Use a “no refunds or exchanges” policy in your listings.

III. Using P.O. Boxes & Drop Shipping for Privacy

Many sellers don’t want to use their real name or home address, and buyers expect discreet packaging.

Best Ways to Maintain Privacy

• Use a P.O. Box – Rent one from USPS, UPS, or a private mailbox service.
• Try a virtual mailbox – Services like iPostal1 or Anytime Mailbox let you receive mail anonymously.
• Use a fake name for shipping – Just make sure it’s still deliverable.
• Dropshipping services – Some marketplaces (like Sofia Gray) offer third-party shipping to hide your address.

9. Avoid Scams & Problematic Buyers

Selling second hand sex toys can be profitable, but it also comes with risks. Scammers and problematic buyers are common in this niche market, so staying vigilant is key.

One major red flag is buyers who insist on off-platform transactions or request unconventional payment methods like gift cards or wire transfers, these are often scams. Also, be cautious of users with brand-new accounts, vague inquiries, or those who pressure you for personal details. Another warning sign is buyers who claim they didn’t receive their order despite tracking confirmation.

Handling refund requests and fake disputes requires a firm yet professional approach. Always document transactions with screenshots, tracking details, and proof of delivery. If a buyer files a false dispute, present this evidence to the platform or payment processor to protect your funds. Setting a clear no-refund policy for intimate items can also help prevent unnecessary claims.

For safety, most platforms allow you to block and report problematic buyers. If someone repeatedly makes unreasonable demands, tries to scam you, or exhibits suspicious behavior, don’t hesitate to take action. 

10. Growing Your Business: Scaling Beyond One-Time Sales

Once you’ve mastered selling used sex toys, it’s time to think bigger. Scaling your business means creating a consistent income stream instead of relying on one-time sales. 

Instead of selling individual items, consider bundling toys with other fetish products like worn lingerie, stockings, BDSM gear, or even signed thank-you notes for a personal touch. Buyers love curated experiences, and these small extras can significantly boost your earnings.

Another powerful strategy is subscription-based sales, offering monthly subscription mystery boxes with a selection of used items. If you have a niche audience, such as collectors of high-end sex toys or fans of themed experiences, this model ensures repeat business & long-term profits. Personalizing each package with notes, photos, or custom content adds value and keeps buyers engaged.

To establish long-term stability, build a private buyer list on Telegram, Discord, or email. Many buyers prefer discreet, exclusive transactions, and offering VIP perks like early access to listings, private auctions, or special discounts can create a loyal customer base.

For those serious about growth, xMarketplace by Adent.io lets you launch your own online store for selling used sex toys, eliminating the need for third-party platforms. At just $199, it includes a dropshipping API, making it the easiest way to scale your adult toy business! 

Final Thoughts: Is Selling Used Sex Toys Worth It?

Selling used sex toys can be profitable, but it’s not for everyone. It requires thick skin, smart marketing, and strict safety measures to avoid scams and shady buyers. If you’re comfortable navigating the fetish market, disinfecting products properly, and protecting your privacy, it can be a lucrative side hustle, or even a full-time business. To simplify operations to sell used sex toys, softwares like xMarketplace by Adent.io offer ready-made ecommerce solutions tailored for adult businesses, helping you manage, market, and scale with ease. With the right tools, your success is limitless, so take the leap and start selling today! 

FAQs Related to Selling Used Sex Toys

1. Can I Sell Used Sex Toys on Ebay?

No, mainstream platforms prohibit selling used sex toys. Stick to fetish-specific marketplaces and private sales channels to avoid account bans.

2. How Do I Sanitize Used Sex Toys Before Selling?

Use antibacterial soap, boiling water (if safe), or sex toy cleaners. Porous materials (like jelly) can’t be fully sanitized, so avoid reselling them. Always follow hygiene best practices.

3. How Do I Build Trust With Buyers?

Be transparent about the toy’s condition, usage, and cleaning process. Provide high-quality photos, detailed descriptions, and offer discreet shipping. Engaging with buyers professionally, maintaining privacy, and collecting positive reviews will help build long-term trust and credibility.