Do you want to know how to open a strip club? If yes, then this detailed guide provides helpful information on important aspects to consider for opening a strip club successfully.
Owning and operating a strip club can be an exciting, luxurious, and profitable business venture for entrepreneurs. People enjoy strip shows and are willing to pay for access to a beautiful venue designed for this purpose.
According to Bedbibble, strip clubs generate a whopping $1.4 Billion a year, and it is expected to grow at a CAGR of 3.2% from 2022 to 2030. From these facts, it can be said that starting a strip club is both a profitable and progressive venture.
In this comprehensive guide, we’ll take you through the various aspects that you need to know on how to open a strip club, including;
- Conducting market research and establishing the target audience
- Choosing the right location
- Drafting a business plan
- Registering your strip club
- Getting license and permits
- Hiring strip dancers and purchasing equipments
- Creating your own website
- Implementing the marketing strategy
Besides these factors, we will also examine the cost of opening a strip club, how strip clubs make money, and their projected income. So, without further ado, let’s get started.
What Really Is a Strip Club? How Does It Work?
A strip club is a venue where strippers provide adult entertainment, predominantly in the form of striptease or other erotic dances. Strip clubs typically adopt a nightclub or bar style with adult entertainment and can also serve alcohol. Here is how a strip club works:
- Entering the club: Upon entering the club, you will need to show your ID and pay a cover charge. Some clubs may also have a dress code, so it’s best to check beforehand.
- Performances: Strip clubs have performers, also known as strippers, who dance while removing their clothes. The performances usually take place on a stage or platform, and customers can tip the performers during or after their performance.
- Interactions with staff: Dancers and staff are the primary customer service representatives in the club environment. Dancers are their primary vehicle to entice customers to spend time and money in the establishment. Customers can also interact with other staff members, such as bartenders and bouncers.
Let’s review some risks associated with opening a strip club now that you have a better idea of what a strip club really is.
Opening a Strip Club: Risks to Consider
Before progressing to the details of how to open a strip club, it is important to know some considerable risks that loom around the strip club business.
Here are some risks associated with opening a strip club
When it comes to running strip clubs, security should be given the utmost importance. The measures taken to ensure the safety of patrons and employees largely depend on the location of the establishment.
In some areas, metal detectors may be necessary to prevent any untoward incidents. However, it’s not just about installing security equipment; the personnel responsible for maintaining security must also be well-trained.
Hiring bouncers with beards and face tattoos may work in some clubs, but it’s not a good idea for most strip clubs. Any drug activity, frequent fights, criminal elements, or over-intoxication can not only drive away customers but also pose significant legal and financial risks.
That’s why it’s essential for strip club owners to conduct background checks on potential hires.
2. Legal and Safety
Apart from security, safety and legal concerns should also be addressed. Strip club owners must take appropriate measures to protect their patrons from physical harm.
This includes installing smoke and fire alarms, ensuring proper electrical and gas installations, providing access to first aid kits, and eliminating accident hazards.
Non-compliance with these safety measures can lead to serious consequences, such as a visit from the local fire marshal.
Even minor infractions like enforcing cigarette-smoking regulations, controlling noise levels, managing over-capacity crowds, and addressing parking issues can result in legal and financial implications. Liquor and licensing issues must also be carefully considered.
3. Community and Political Issues
Before choosing a location for a strip club, it’s crucial to do some research. Some neighborhoods may have a history of strong opposition to strip clubs.
Strip clubs that are frequently visited by the police or are known for loitering, drug activity, fights, and loud noise (especially outside the club) are likely to face the wrath of neighborhood groups and politicians, regardless of their financial success.
Therefore, strip club owners must be aware of the political and community issues associated with their chosen location.
That’s all some key risk factors that come along with opening a strip club. But keep in mind that these risk factors may vary depending on your region or country and the societal norms.
For example, if you’re from countries like UAE or Oman, it’s highly illegal to open a strip club in public. So, do some research before you venture into this business. That said, let’s move to the main part of the guide – how to open a strip club.
How To Open a Strip Club in 10 Steps?
1. Do Market Research
If you’re considering opening a strip club, the first step is to conduct thorough market research on your desired location. This step is crucial to ensure that your strip club has the potential to thrive commercially in the area you’ve selected.
The market research should encompass several aspects, such as analyzing how the strip club industry is evolving in that particular area. You should look into the latest trends and concepts that are currently working well in the sector.
Additionally, it’s important to analyze the factors that influence demand at the local level. You’ll need to take into account the characteristics of the area’s population, including their age, budget, and preference for different types of strip club venues such as bars, discos, restaurants, or parties.
Understanding their expectations when it comes to clubs, such as entry fees, strip dancers, and atmosphere, is also crucial.
Furthermore, it’s essential to study your competition. Identify other strip clubs that are already situated near your target location and evaluate what they have to offer.
Take note of their prices and services, and if they are doing well or struggling to attract customers, and if so, why. By analyzing these factors, you’ll be able to determine if there is ample opportunity for your strip club to succeed in the market.
2. Identify Your Target Audience
To make your mark in the world of strip clubs, it’s crucial to distinguish yourself from the existing establishments. Offering your customers something unique that cannot be found elsewhere is essential.
Otherwise, you risk losing your clientele to other clubs, which can be detrimental to your business, especially in a challenging economic environment.
Entrepreneurs have taken up this challenge by diversifying their services, going beyond just providing a place for people to watch erotic dance. Many strip clubs now host themed evenings and offer tables in smaller, more intimate rooms. In essence, upscale strip clubs are emerging to attract a new type of clientele.
When starting your strip club, it’s important to select a concept that is specifically linked to your establishment. Ask yourself questions such as:
- Who will your target audience be?
- Will you cater to college students, young professionals, or divorced and single individuals? What kind of dances will you provide?
- Will you focus on chart-topping models or appeal to be a little conservative?
- How much will you charge for entry, and will the price vary depending on the day of the week?
- Will your club’s reputation be as a mainstream venue, an underground spot, or somewhere slightly more upscale?
By answering these questions, you can develop a concept that is unique to your strip club and will attract patrons who are looking for a one-of-a-kind experience.
3. Pick Your Strip Club Location
One of the most important things to consider on how to open a strip club is finding the right spot. You want to make sure your place is big enough for all your potential customers and has enough room for a bar.
But if you’re thinking about having multiple rooms for different kinds of performances, you’ll need to be careful when choosing your location. You don’t want to end up in a spot that’s too small or too far away from your target market.
Location is key, too. Your strip club should be easily accessible and visible to everyone. You might want to look for a spot on the outskirts of the city if you’re worried about noise regulations or want to save some money but keep in mind that you might have to work a little harder to get people to come out.
On the flip side, if you want to be right in the heart of the city, be prepared to pay a higher rent and deal with noise complaints. You might need to put some rules in place, like having a curfew for smoking areas, to keep your neighbors happy.
Speaking of your target market, remember that most strip club-goers are working professionals. If you can find a spot near an industrialized area or MNCs, you’ll have a better chance of attracting them.
4. Draw up Your Business Plan
Ensuring success in your strip club business endeavors requires a comprehensive and well-crafted business plan. This essential tool not only provides a roadmap for your business but also enables you to remain on-brand, within budget, and focused on your goals.
Your strip club business plan should detail the following crucial aspects:
- An action plan outlining your business objectives for the next one to three years.
- A financing plan that covers the costs required to get your business up and running, as well as ongoing expenses.
- Identification of your target audience and the channels you will use to reach them.
- A marketing and promotions strategy that will help you increase brand awareness and revenue.
- An analysis of the market and your competitors allows you to identify potential threats and opportunities.
- Financial forecasts to help you plan for the future and anticipate potential challenges.
- A risk assessment to identify potential threats and mitigate them before they occur.
- Consideration of your location and equipment needs to ensure the smooth operation of your business.
- A management and personnel structure that reflects your business objectives and supports your growth.
By taking the time to create a detailed strip club business plan, you can increase your chances of success and achieve your business goals.
5. Legalize your strip club
When embarking on the journey of opening a strip club, it is crucial to select the appropriate legal form for your business. This decision holds significant weight as it will affect several aspects, including the amount of tax your strip club will be subject to.
Depending on the status you choose, you may be liable for corporation tax or income tax. Additionally, the legal form you choose will determine your status as a manager, which in turn affects your personal taxation.
You may be classified as an assimilated salaried executive or a self-employed worker, depending on your choice. Lastly, it’s important to consider your responsibility for the company’s debts in case of bankruptcy.
To help you navigate through this decision-making process, you can find comprehensive information on the different legal forms available to you on the SBA guide for US business owners and gov.uk guide for those based in the UK.
6. Get Your License
The licenses required for opening a strip club may vary depending on the location and the type of business structure. However, here are some common licenses and permits that may be required:
- Business license: A business license is required for all businesses, including strip clubs. This license allows the business to operate within the jurisdiction of the government agency that issued the license.
- Federal Tax ID (EIN): A Federal Tax ID (EIN) is required for all businesses, including strip clubs. This ID is used to identify the business for tax purposes.
- Seller’s permit: A seller’s permit may be required if the strip club sells any goods or services to the public.
- Sexually Oriented Business (SOB) license: Some cities or states may require a separate SOB license for sexually oriented businesses, including strip clubs.
- Individual licenses: All employees working in the strip club, including the owner, bartenders, DJs, security, and entertainers, may need to be licensed. The specific licenses required may vary depending on the location and the type of work.
It’s important to check with the local government agency that issues licenses and permits to ensure that all requirements are met before opening a strip club.
7. Hire Strip Dancers
Now that you’ve legalized your strip club business, you can start hiring strip dancers for your club. Here are some tips on hiring exotic dancers for your club if you’re unsure how.
Post job openings online
You can post job openings for exotic dancers on job search websites like ZipRecruiter, Indeed, and StripRecruit. These websites allow you to post job descriptions and requirements and receive applications from interested candidates.
Contact an exotic dancer agency
You can also contact an exotic dancer agency like The Best Dancers or Showgirls International. These agencies can provide you with a pool of pre-screened and trained dancers who are available for hire.
Offer training programs
Some strip clubs offer training programs for new dancers. This can be a great way to attract candidates who may not have prior experience in exotic dancing.
When hiring strip dancers, it’s important to set clear job requirements and expectations. This can include physical appearance, dance skills, availability, and customer service skills.
Furthermore, it’s important to follow all legal requirements and regulations when hiring strip dancers, including age restrictions and work permits.
8. Purchase Essential Equipment
So, when you’re setting up your strip club, you gotta make sure you’ve got all the gear you need. Basically, you’ll need to set aside some of your budget for equipment like:
- Fixing up the place: Making the strip club soundproof, putting in some cool new furniture, dancing tables, strip poles etc.
- Getting musical equipment: Speakers, DJ equipment, lighting, the works.
- Stocking up the bar: Make sure you’ve got enough booze, glasses, and a dishwasher to keep everything clean.
- Getting furniture for the place: Tables, chairs, couches, the whole shebang.
- Video surveillance: Last but not least, make sure you’ve got some video surveillance so you can keep an eye on things.
Oh, and don’t forget to shop around and compare prices from different suppliers so you can figure out exactly how much everything’s gonna cost you.
9. Build Your Website
It is crucial for any business to have a website, and this applies to strip club businesses as well. However, did you know that creating a website for your strip club can serve as an effective marketing tool and even contribute to generating revenue? This is a fact and not just a mere claim.
Introducing xCams by Adent.io is an exceptional live webcam software that can assist you in building a compelling website for your strip club.
With xCams, earning revenue becomes a breeze. The software enables you to broadcast your strip shows live and lets you charge a specific fee to every user who wishes to access them.
What’s more, xCams also have multiple revenue streams such as live chat, private messages, tipping, group chat, private shows, selling PPV content, eCommerce and many more.
You can easily monetize the strip shows of your club online and create a larger customer base for your business across the globe.
In addition, xCams has a separate dashboard for users, models and admin. This helps your strip club models manage their own shows and fanbase, and with the xCams commission management system, you can control how much they can charge and earn seamlessly.
10. Promote your Strip Club
Now that you’ve sorted out your strip club business, it is time to delve into your club’s marketing strategy. The objective is quite straightforward – to identify, quantify, and prioritize the actions that will attract and retain customers.
Of course, placing your strip club in close proximity to young and middle-aged people can be a tactical move, but for true success, you must take things further. There are several actions you can consider, such as:
- Forming partnerships with other bars in the area and providing a shuttle service to your strip club to prevent drinking and driving problems.
- Distributing flyers on the surrounding streets, bars and nightclubs.
- Advertising on local adult contemporary radio stations such as KMYI and KYNT.
- Engaging on social networks by sharing professional photos of your dancers on your Facebook, Instagram, and Twitter pages.
- Leveraging paid online advertising, such as Twitter Ads and Adult Ad Networks.
- Collaborating with local influencers by offering them free entrance to your club, allowing them to share their experience with their followers on Instagram.
- Providing promotions like free entry before 11 p.m. or membership discounts.
So there’s your starter list on how to open a strip club. By following these steps, you can successfully open your strip club and make a lot of money.
Speaking of money, let’s analyze how much does it cost to open a strip club in your region so that you can prepare your finances accordingly.
How Much Does It Cost To Open a Strip Club?
Opening a strip club can be an expensive undertaking, and the cost can vary depending on several factors, such as location, size, equipment, and other expenses. Here are some estimates of the cost of opening a strip club based on our research:
To set up a medium-scale, standard strip club in any U.S. city, you’ll require at least $250,000 – $300,000. This amount covers all initial expenses, including legal fees, rent, construction, equipment, and other start-up expenses.
The average cost per square foot can be anywhere between $100 – $200 in the US. Depending on your specific needs and how you plan to allocate the space, the size of your strip club could range anywhere from 1,000 to 10,000 square feet.
For instance, if you’re looking to open a 3,000-square-foot strip club at a price of $150/sqft, you should anticipate real estate costs to be around $450,000.
For a drive-thru strip club business, you can expect to spend $100 to $40,000, with an average cost of $20,000.
How Do Strip Clubs Make Money?
Strip clubs have multiple revenue streams, with differences between high-end and low-end venues. However, most strip clubs make money through several primary methods, including:
Alcohol sales: This is one of the primary sources of revenue for most strip clubs, as it offers the highest potential for profits due to the high markup.
Admission fees: Strip clubs can charge a cover fee to enter the club, which can range from $10 to $50 per person. This can generate substantial revenue, especially if the club has high-volume traffic.
Tipping: Strip clubs also generate revenue through tipping. Customers love throwing money at their favorite dancers on the spot. The club can take a considerable commission from tipping and leave the rest to the dancers.
Food and beverage sales: Some strip clubs also offer food and non-alcoholic beverages, which can let them make extra money.
Sponsorships: Strip clubs can also generate revenue through sponsorships from companies or brands.
Hosting private shows: Strip clubs can rent out their space for private dance shows, which can generate additional revenue.
These are some of the primary ways a strip club can make money. In addition to these, they can also broadcast their shows online through their webcam site and make passive income.
Projected Income of Strip Club Business
Assuming that you have 4 strip dancers on your team and an average customer traffic of 100 people per day. By setting an entry fee of $15 per person, you can earn a daily revenue of $1,500 and a whopping $45,000 per month just from entry fees alone.
In addition, you have the opportunity to sell a variety of refreshments, including alcohol, food and other beverages, which can generate an impressive $30,000 in monthly revenue.
Furthermore, customers have the option to offer their dancers tips, which can easily amount to $10,000 or more each month.
Combining all of these potential revenue streams, your strip club business has the potential to earn over $85,000 each month. And with greater customer traffic, exceeding the $100,000 monthly mark wouldn’t be difficult to achieve.
Opening a strip club can be a lucrative venture, but it requires a significant amount of initial capital and a great deal of skill to master.
Your strip club offers a cost-effective way to generate profits, but it also demands a high level of involvement and caution on the part of the owner.
So, if you’re considering opening a strip club, be prepared to invest the time and effort necessary to ensure that it thrives.
But, if there’s one thing that can reduce both your investment and time and also help you bring additional income, it is your strip club website. As we mentioned above, xCams can bring your business online and amass a customer base that is spread out globally. So don’t miss it!
If you’ve any questions regarding how to open a strip club, please mention them in the comments below. Goodbye👋
1. Is Strip Club Business Profitable?
Strip club businesses can be profitable, but the profitability can vary depending on several factors, such as location, types of services you offer, customer traffic, and other expenses.
2. How do I open a strip club?
Opening a strip club can be a complex process that involves many considerations, such as finding a suitable location, obtaining the necessary licenses and permits, hiring erotic dancers, managing finances, and marketing the business. You’d need at least $100,000 – $150,000 to open a strip club in a good location.
3. How much money does a strip club make a year?
If a strip club manages to attract an average of 100 customers per day, it can potentially generate a substantial revenue of $85,000 per month. That means, over the course of a year, this club can expect to earn an impressive amount of over $1,020,000.