Are you looking for techniques to drive traffic to your adult eCommerce site? If so, You are reading the right blog. In this article, we will see the different ways or techniques to drive traffic to your e-commerce site.
You may know that adult eCommerce SEO is a set of practices that help improve the search engine ranking of eCommerce sites. Using the same adult eCommerce SEO techniques can optimize your adult toy eCommerce site to drive more traffic to your website.
This is the first step towards driving traffic to your eCommerce site. Google’s algorithm ranks your website on three main factors: On-page SEO, Off-page SEO, and Technical SEO.
a) On-Page SEO
On-page SEO is the process of optimizing your web pages and content to rank in search engine results and bring in traffic to your adult eCommerce website. It helps your site to be optimized for both human eyes and search engine bots. In short, in On-page SEO, you optimize the web page elements that enable the search engine spider to crawl and store data from your website for user queries.
6 Best On-Page SEO Practices:
1) Do Keywords Research:
You must do proper keyword research to find relevant keywords to be used while developing content for your website. The ultimate goal is to rank for a relevant keyword against relevant search queries.
To perform keyword research, you can use tools like Semrush, Ahrefs & Moz, etc. Let us now perform keyword research using the Keyword Magic Tool.
From the results, we can see that the keyword “buy cock ring” has the highest search volume. High search volume helps in search engine ranking, but you also have to look into factors like keyword difficulty (KD%) percentage. If a keyword has a high search volume and high KD%, then it will be difficult to rank using the keyword. For more information, you can go through a keyword research guide.
2) Use relevant title tags:
Your page titles tell both the reader and the search engine bots what they can find on your page. These are basically HTML codes that indicate the title of your page and also influence visitors whether to click on your page or not. For example, let us search “buy vibrators online” in Google and understand title tags.
The HTML code corresponding to it is:
Buy Vibrators Online | Condomania
As title tags are the first things that visitors see on search engine results pages, make sure you design a title tag that is unique, short, readable and relevant to your niche queries.
3) Structure your web page with proper headings and subheadings:
Using proper H1, H2, and H3 can help readers understand the main topic, subtopic and sub-subtopic. This, in turn, increases readability and also helps search engine bots crawl and gather better information from your web pages.
4) Write catchy meta descriptions:
The short descriptions that appear under the title tag of every search engine result are known as meta descriptions. Although it does not directly affect the ranking of a web page, it does influence whether the visitor will click on your page or not. So, try to design a catchy and easy-to-read meta description to optimize the click rate on your webpage.
5) Optimize your Page URL:
Web pages of your eCommerce website have a part called slug in the URL, which is located at the end of the URL. For example, for the URL- https://www.gq.com/story/the-best-sex-toys-for-women → the highlighted part is the URL slug.
To optimize the URL slug,
- You can use a primary keyword as the URL.
- Use keywords that are reader-friendly.
- Don’t put irrelevant keywords.
- Avoid using slugs that are already in use by your competitors.
- Use hyphens to separate words.
6) Add relevant internal & external links:
The hyperlinks that take a visitor from one page of your website to another page are called internal links. These hyperlinks are very much essential for your website because they help a visitor navigate through your website. Whereas, in external linking, a visitor is redirected to an authoritative site to provide further information to the visitors and it also helps in building trust among your audience.
Just keep the following things in mind while adding internal and external links:
- Add links to relevant anchor text, as irrelevant links may affect your website ranking.
- Do not put links everywhere on your website; follow a strategy to add links after proper gaps.
- Using internal links promotes UX and provides a good surfing experience to the visitors.
- Add external links so that users get redirected to a reliable source of information.
b) Off-page SEO
Off-page SEO refers to all the tactics used outside the website to improve its ranking on the web results. It is the process of optimizing your eCommerce site and its content so that it can rank in search engine results and bring in traffic to your online store.
6 Best On-Page SEO Practices:
1) Building Backlinks:
It is the process of getting a link from authoritative websites that links pages on your website. Apart from creating trust among the visitors, it also helps in improving the ranking of your website.
Mainly there are two types of backlinks:
- Natural Backlink- If a website links back to your website because they like your content, then it is called a natural backlink. Here, you get the link organically without making a payment.
- Acquired Backlink- When a website makes a deal with another authoritative website to give them a backlink, then it is called an acquired backlink.
2) Broken Link Building:
It is an interesting way to generate backlinks for your website. You have to search for broken links on websites relevant to your niche, and once you find a broken link, you contact the website owner, informing them about the same and also offering them to fix it with a relevant link to your website.
This is a win-win situation for both the parties involved, and mostly, the website owner agrees to put a relevant website link on their site as it also improves the UX of their visitors as they stop getting redirected to 404 pages.
3) Guest Posting:
A popular off-page SEO technique in which a website owner will contact another website owner to publish content on their website or blog. Guest posting helps in gaining new visitors or, you can say, helps in building brand awareness. When you approach an authoritative website to post your content on their website or blogs, you get a bunch of new eyes who see your brand for the first time.
Apart from brand awareness, it also helps build high-quality backlinks, as it comes from an authoritative website and thus helps search engine optimization.
4) Participate in Forum Discussion:
Participate in forum discussions relevant to your niche. You can understand the needs of the community, give solutions to their problems and also gain trust by sharing your expertise in this niche. Once the community starts trusting you, they will look out for the services you provide or any product of yours that can help them in any way.
Setting up a proper profile with the correct contact information can welcome leads for your sales team, and putting relevant links to your website can potentially increase your web traffic.
5) Infographics Submission:
In this off-page SEO strategy, a link builder and an infographics designer work together to get a backlink. A link builder finds a website where infographics can be used, and a designer designs relevant graphics to be sent to that site.
Infographic submission helps in getting a high-quality backlink, plus new visitors to your site.
6) Review Management: Use reviews to build the trust of your potential customers. A review from your user is the first image a non-user gets for your eCommerce site. Whenever a user reviews your adult eCommerce site, do reply to it and thank them for the review if they are posting positive reviews.
But, in case of negative reviews, you act as a problem solver for your user and try to get the whole story of what problem the users are facing and what made them unhappy with your services and work towards solving the issue. After the issue is successfully solved, request the users to change their review and thank them for the same.
c) Technical SEO
As the name suggests, technical SEO defines the efforts you put in to make your website technically fit for the web spiders to crawl better on your website and improve the search engine ranking of your website.
6 Best Technical SEO Practices:
1) Craft Your URL:
Uniform Resource Locators (URLs) are often neglected by SEO marketers while doing SEO for adult toys. URLs are very important for adult toy SEO, and search engine bots also consider an optimized URL as a factor in ranking a webpage. To optimize your URL, try to use primary keywords in your URL.
2) Install SSL Certificates:
Secure Sockets Layer or SSL is very important for your website because it creates a layer of security between the web server and the browser. This protection layer by SSL certificate helps protect your users’ information and build trust among them. Plus, search engine bots also love a safe and secure website.
3) Optimize Page Speed:
A user only waits around 6 seconds for your website to load. Some researchers even say that websites experience an engagement rate of around 90% if their website loading speed is from 1 sec to 5 secs. You can check the loading speed of any site with Page Speed Insights.
A few techniques that can improve your page speed are-
- Compress your files- Reduce the size of images of sex toys and lingerie on your eCommerce site so that they take less space for storage and also load faster.
- Trim down your code- Unnecessary long codes slow down your website; you should also consider removing unnecessary whitespace in your code that contributes to the overall size of your website.
- Use Content Delivery Network- CDN is a group of servers that is spread all around the world to deliver the required content to your website. Using Content Delivery Network decreases the distance between where the content is stored and where it has to be delivered, which in turn increases the loading speed of your web pages.
4) Structure your data:
If data on your website is structured properly, then it becomes easier for search engine bots to read and understand your webpage content. When search engine bots can read your website content better, then they can differentiate between what are your services, what are your products, or what are your blogs or videos. This would allow the bots to rank your website better in search engine results.
5) Fix dead pages:
Find pages on your webpage that are dead and make efforts to fix them. Dead pages are such a turn-off for user experience and ultimately affect your search engine ranking. You can work on restoring pages that are deleted by mistake.
Also, if the dead pages are backlinks to other pages, then the backlinks are getting wasted because the users are getting redirected to a dead page. In such cases, you can only restore the backlink with relevant pages on your site.
6) Optimized Website Architecture:
Good website architecture is crucial for a good surfing experience and for better web spider crawling. An optimized adult eCommerce site has every page linked within a maximum of 3 clicks and is easy to surf around and find your favorite sex toy product. For example, the pink one is a bad website architecture example, and the green one is a good website architecture example.
Content marketing is a strategy that helps attract, engage and retain audiences with the help of developing content and publishing quality content that adds value to the audiences. It plays a vital role in driving traffic to one’s website. Suppose a marketing strategy of writing blogs about various trending topics to answer any queries of your potential customers. A blog should be easy to read and must give answers regarding your niche relevant topics.
It should let your users or potential customers know about your product or service and how your expertise can help them in their lives. You can post blogs on your own website, or can create accounts on multiple platforms like Medium, LinkedIn, Reddit, etc, or can do guest posting.
A marketing strategy that believes in running paid ads on various sites or platforms that are relevant to their niche. The ultimate goal is to make a user click on the ads and get redirected to your landing page. You have to create high-quality content that can be displayed in ads so that users from other platforms get the urge to click on the ads to know more about your eCommerce site.
Social Media Marketing
You can use social media to promote your eCommerce Website. Create accounts on various social media platforms like Instagram, Twitter, Facebook, etc, to upload content and promote your eCommerce site. If you keep uploading content relevant to your niche, then you will eventually get a follower base of users interested in your niche. Your followers can also be your customers if they need anything from your eCommerce website.
We have reached the end of this article. So far, we have discussed the three pillars of adult eCommerce SEO, namely On-page SEO, Off-page SEO, and Technical SEO. Along with adult toy SEO, content marketing and its importance in search engine results have also been discussed in this article. Still Confused? Do not worry.
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