General Porn Site vs Niche Porn: Which is More Profitable for Your Porn Business?

Let me ask you a serious question. Do you want to compete with Pornhub?

My guess is no.

Not many porn tube sites try to compete with Pornhub.

Pornhub has everything under its radar for every kind of person and can offer them at an affordable price.

Successful porn tube sites – especially successful small porn tube sites – usually don’t compete with the Pornhubs of the world. However, unlike general porn sites, they create content specifically for a specific target audience and market and strategically sell it to that audience.

To start a porn site, you must decide which path you want to take. Should I start a general porn site with all categories or a niche porn site with only a few categories?  Want to know the answer? Then keep reading!

What is a Porn Niche?

Before we move into which porn site is better for you, let’s understand the term – niche. By definition, a niche is a small section of the market for a particular kind of product or service. 

An adult porn niche comes from the fetishes or sexual preferences of a particular target audience. Most of the time, tube sites segment their content on their platforms into categories that reflect the adult porn niche. For example, in situations where businesses find a particular category is gaining traffic, they create tube sites that cater to the specified category. 

That’s all about the porn niche. Now, let’s understand general porn sites in detail. 

General vs Niche Porn Site

General Porn Site

General porn sites use more of a shotgun approach, spraying adult content at a broad audience and hoping to hit interested viewers. They will often have more viewers because they appeal to porn lovers. With more porn content on their tube site, they gain more audience size (if they’re successful). Here’s a simple breakdown of the pros and cons of general porn sites: 

Pros: 

• General tube sites have the upper hand when it comes to audiences based on sexual orientation. They have gays, lesbians, transgender people, and many more as their viewers. 
• When viewers click on your general tube site to watch specific porn, there’s more possibility you can retain them in the future if you provide quality content with a seamless site experience. 
• In terms of revenue generation, you can earn more money from video ads, banner ads, and pop-up ads as you have more visitors and multiple categories. If you can increase your traffic steadily, you always have ad revenue. 
• You would have tons of content ideas for your tube site. You can post anything erotic and implant any content from other porn sites as per your deal with them.

Cons: 

• General tube sites come with a significant drawback. With multiple categories, you’ll have to work on SEO for every single keyword in order to get a ranking at least in the top 30. 
• It is difficult to maintain the content quality for the whole site. In spite of the enormous amount of content available, even big porn sites like Pornhub get high bounce rates because of a lack of quality content in some categories. 
• You need a dedicated developer, designer, and writer to run the site, so the maintenance cost is relatively high.
• You must upload content regularly without delay. Otherwise, viewers will leave your tube site.

Niche Porn Site

StepMom, Ebony, Teen, MILF, Kinky, Anal, Latina, BSDM, Asian, Gay, Transgender, and dozens more are among the 10,000+ porn niches available for you to choose from. Niche websites can be started in any category you like, but there are always some good and bad sides to this business. So let’s get to know them.

Pros:

• You don’t have to upload content often if you’re running a porn niche site. As long as you can give out quality content, you can post twice a day or even less.
• It is also important to note that niche businesses will attract devoted fans who visit your site daily to benefit from what you offer. You can retain them as your loyal audience if you often provide quality content.
• With niche porn sites, you don’t need to worry about google rankings. You can easily rank because of less competition. So if you put extra effort into SEO and keywords of your adult niche site, reaching the top 10 google ranking won’t be a pipe dream. 
• You will face fewer competitors. Also, you don’t need to worry about big players, like XNXX, Pornhub, and XVideos, stealing your traffic. A niche porn site would be more successful than a general porn site that everyone is doing.
• With fewer visitors to your website, you can place niche-targeted ads and make more money from your porn site. Let’s take you running a niche porn site that focuses on masturbation porn. Here, you can directly contact your local adult toy store and ask if they are willing to promote their products on your site, as you have the right audience for them. As such, niche porn sites are also cash cows if you can boost traffic and engagements. Adult businesses that are related to your niche will come to your doorstep to promote their products and services.

Cons:

• Having a niche website has the disadvantage of losing tons of visitors who are looking for different niches, so if, for example, you’re building a StepMom niche website, you’ll only get StepMom porn visitors. 
• Your content may get saturated. If you have little interest in the subject, it will take you a couple of months to burn out. Unless you have a team that is dedicated to planning the content, you’ll likely make your viewers bored. 

Therefore, we recommend building legitimate porn sites using niche websites. With less competition, you can have a lot of time to focus on your content quality. Otherwise, you’ll work 24×7 in SEO and keyword building on your porn site if you take a general way. 

If you can manage properly, you can start several niche porn sites simultaneously. 

How to Find the Best Niche for Your Porn Site?

There are thousands of porn niches in the adult industry. Before we get into the nitty-gritty of the best niche for your porn site, let us ask you a question. What porn do you love the most? If you’re a guy who likes to spend hours watching ‘Teen porn,’ then begin your porn site with that niche. 

The reason? You’re so familiar with the Teen porn niche and are also able to create quality content ideas. So the first step is to find what porn niche you love. 

The next step is to find keyword difficulty for your niche. For example, you can utilize keyword tools like Semrush, Google keyword planner, WordStream, and several more to find the difficulty of your niche. 

Select a keyword planner tool and enter some keywords you’ve chosen. It will show you keyword details, such as Searches per month, so you can enter each niche individually and find the one that works best for you.

Some of the most popular niches are Teen, BDSM, Japanese, Family Roleplay, Lesbian, Hentai, ASMR, VR porn, MILF, etc. If you want to find the best ideas for porn niches, then you can go to the ‘tag page’ of popular porn sites, like ‘XVideos.’ There, you will find hundreds of porn niches and select one with fewer competitors. 

Let’s take Teen porn as an example. It has a global volume of more than 4,200,000, and the U.S. alone comprises more than one-eighth of the traffic (555,000). 

But here’s the take. The keyword difficult for the niche ‘Teen porn’ is 64%. So you have to strike down the difficulty to 30 and below to rank easily in the top 10 google searches. For that, search for the micro niches under ‘Teen porn.’

The above picture shows the various micro niches under Teen porn. For example, let’s take the ‘real teen porn’ keyword. It has a 14.8k search volume per month (in the U.S.). So if you take Real Teen Porn as your niche and put videos related to that niche, you’ll probably reach the top of the SERP (search engine results page) pretty quickly since there are few (if any) people competing for the “Real Teen Porn” niche.

You can find the perfect niche for your porn site using this method. If you’re starting anew, then we recommend you go for a micro niche. Keep building traffic to your porn site by providing quality content on time. When you reach substantial traffic, then consider opting for multiple niche content. 

How to Create a Niche Porn Site using xStreamer? 

The debate between general and niche porn sites is over. Now it’s time to create your own porn niche site. People are always skeptical about building their own website because of the sky-high cost. 

Without coding knowledge, you can only hire a developer for thousands of dollars to build your porn site. Also, searching for a developer with experience building a porn site is very hard. You’d probably have to spend more than $30,000 just to make your porn site.

This is why you should consider purchasing ready-made porn tube site scripts like xStreamer by Adent.io. With xStreamer, you can create adult tube sites like Pornhub, XVideos, and xHamster! Besides bulk uploading videos, you can grab content from websites you’ve partnered with.

xStreamer has multiple revenue channels like affiliate commission, selling exclusive content in a pay-per-view revenue model, and running ads (banner ads, text ads) on your tube sites. 

Here’s a step-by-step process on how you can start your porn tube site by using xStreamer.

Step 1: Purchase the porn tube script –xStreamer.

Step 2: Choose a niche-relevant domain name and find out if the ‘.com’ extension is available. 

Step 3: Install the source code on the best adult hosting providers. We recommend M3Server if you’re purchasing xStreamer. They provide 75% off the first month on all xStreamer server setups, a free domain for 1 year, and more. 

Step 4: Personalize your adult tube site according to your porn niche. Make sure your porn site reflects the theme of your niche. 

Step 5: Launch the porn site, upload the content, and start to make money.

Conclusion

The porn industry rakes in tens of billions of dollars annually thanks to billions of users visiting tube sites. You will be more successful if you start your porn site as a niche site rather than a general porn site. With heavy competitors like XNXX, Pornhub, XVideos, and xHamster, it’s near-impossible for your general tube site to get ranked on the top google search. 

So choose niche porn with less competition and start to build a loyal viewer base by providing quality content. Integrate multiple niches on your tube site only when you gain good traffic from your initial porn niche. 

Cheers!