How To Find New Suppliers at a Sex Toy Convention?

The adult industry is booming, with global sex toy sales expected to surpass $80.7 billion by 2030. Whether you’re a retailer, distributor, or brand owner, staying competitive means constantly expanding your sex toy supplier network. Sex toy conventions offer a unique opportunity to discover innovative products, negotiate deals, and forge strong partnerships with manufacturers, wholesalers, and dropshipping providers.

But walking into a convention without a strategy can be overwhelming. With hundreds of exhibitors, exclusive networking events, and high-value panels, how do you make the most of your time? This guide on, ‘How to find new suppliers at a sex toy convention,’ will break down the essential steps to help you source reliable and profitable suppliers for your sex toy business.

Prepare for Your Sex Toy Convention

Success at a convention starts long before you step onto the showroom floor. Proper preparation ensures you maximize your time, make meaningful connections, and avoid costly mistakes. Here’s what you need to do:

1. Researching the Right Conventions to Attend

Not all sex toy conventions are created equal. Some are B2B-focused, ideal for wholesale partnerships, while others lean toward consumer showcases, offering insights into customer preferences.

Top Industry Conventions to Consider:

• ANME Founders Show (USA) – Ideal for connecting with leading sex toy manufacturers.

  

• EroFame (Germany) – A global B2B event featuring suppliers from Europe, Asia, and beyond.

• AVN Novelty Expo (USA) – Perfect for retailers, dropshippers, and custom product creators.

• Asia Adult Expo (Hong Kong) – A hotspot for sourcing suppliers from China and Southeast Asia.

2. Setting Clear Goals

Before attending, define your sourcing objectives:

• Wholesale: If you want ready-made products at bulk pricing, target established manufacturers.
• Dropshipping: If you prefer a low-inventory model, focus on suppliers with dropshipping-friendly terms.
• Private Label: If branding is a priority, connect with OEM (Original Equipment Manufacturer) suppliers who offer logo customization.
• Custom Manufacturing: If you have a unique product idea, seek contract manufacturers with R&D capabilities.

3. Essential Documents & Business Information To Carry

Many exhibitors require proof of business legitimacy before discussing pricing, MOQs (Minimum Order Quantities), or white-label options. Having the right documents ensures smoother negotiations.

Must-Have Business Documents:

✅ Business registration certificate (LLC, corporation, or equivalent)
✅ Resale certificate (if applicable)
✅ Tax ID or VAT number
✅ Business cards (digital and physical)
✅ Product sales history (for wholesalers)
✅ NDA (Non-Disclosure Agreement) for custom product discussions

4. Create a Game Plan

A convention floor is a maze of exhibitors, so having a plan prevents wasted time and missed opportunities.

Mapping Out High-Priority Booths

• Check the event map and highlight key suppliers that match your sourcing goals.
• Schedule appointments in advance if possible; top suppliers get booked fast.

Attending Speaker Panels & Product Demonstrations

• Speaker sessions often include insider trends on emerging materials, tech, and compliance updates.
• Live demos allow you to test product quality before committing to a supplier.

Mastering the Art of Networking

• Evening mixers and VIP events are prime opportunities for supplier introductions.
• Have a 30-second pitch ready about your business.
• Follow up within 48 hours with an email or LinkedIn connection.

Find the Right Sex Toy Suppliers

1. Spotting Reliable Manufacturers vs. Resellers

One of the most critical aspects of sourcing is distinguishing between true manufacturers and resellers. While both can be valuable partners, your business goals determine which is the better fit.

How to Identify a Manufacturer?

✅ Owns or operates a production facility.
✅ Offers customization (OEM/ODM) options.
✅ Provides detailed material specifications and compliance certificates.
✅ Has MOQs (minimum order quantities) that align with production costs.
✅ Is open to factory visits or video tours.

How to Identify a Reseller (Middleman)?

🚩 Sells products from multiple manufacturers without production control.
🚩 Often has limited customization options.
🚩 MOQs and pricing may be higher than factory-direct suppliers.
🚩 Cannot provide original compliance documents or full material transparency.

Essential Questions to Ask Sex Toy Suppliers…..

Once you’ve identified potential suppliers, it’s time to dig into the details. Here are key questions to ask:

MOQ (Minimum Order Quantity) & Pricing

✅ What’s your MOQ for wholesale and private label orders?
✅ Do you offer tiered pricing for bulk purchases?
✅ Are there additional fees for branding, packaging, or custom colors?

Lead Times & Production Capacity

✅ What is your standard lead time for production?
✅ How do you handle rush orders?
✅ Do you have a maximum monthly production capacity?

Customization & Private Labeling

✅ Do you offer OEM or ODM (Original Design Manufacturer) services?
✅ Can you customize packaging, colors, and branding?
✅ What are the additional costs and lead times for customization?

2. Understanding Product Quality

Not all sex toys are made equal. Poor materials, weak motors, or lack of compliance can harm your business. Here’s how to assess quality:

Materials & Safety Compliance

🔹 Medical-Grade Silicone – Soft, body-safe, and non-porous (best option).
🔹 ABS Plastic – Durable and used for motor casings.
🔹 TPE/TPR – Less expensive but porous (avoid for long-term use).

🔹 Certifications to Look for:
✔️ RoHS (Restriction of Hazardous Substances)
✔️ CE (European compliance)
✔️ FDA-Approved Silicone

Motor & Vibration Strength

• Check for smooth, powerful vibrations (cheap motors feel buzzy).
• Listen for noise levels – a quiet motor indicates better engineering.
• Test battery life (ask if they have demo units charged).

3. Check for Private Label & White Label Opportunities

Branding is everything in the adult industry, and the ability to private label products can increase profit margins and set you apart from competitors.

Networking Like a Pro

At sex toy conventions, the ability to network effectively can mean the difference between landing an exclusive supplier deal or getting lost in a sea of competitors.

1. How to Make a Great First Impression?

First impressions set the tone for future partnerships. Whether you’re introducing yourself at a booth, a networking lounge, or a VIP event, how you present yourself matters.

✅ The Right Way to Introduce Yourself

• Keep it concise yet confident:

“Hi, I’m [Your Name] from [Your Company]. We’re expanding our product line and looking for high-quality, body-safe toys. I was impressed by your collection and wanted to learn more about your manufacturing process.”

• Have a firm (but friendly) handshake and maintain good eye contact.
• Express enthusiasm but let them talk – suppliers appreciate buyers who listen.

🚫 What NOT to Do

❌ Avoid vague introductions like:
“Hi, I sell sex toys. What do you have for me?” (This makes you seem unprepared.)
❌ Don’t overwhelm them with too many questions upfront – build rapport first.
❌ Never badmouth competitors; professionalism earns respect.

2. Building Long-Term Relationships with Suppliers

A convention meeting is just the beginning. The goal isn’t just to place an order – it’s to create a supplier relationship that lasts.

✅ Show Genuine Interest in Their Business

Suppliers appreciate buyers who value their expertise. Instead of just discussing pricing, ask about:

• Their manufacturing process (materials, certifications, lead times).
• New product launches and future innovations.
• Their experience working with businesses like yours.

✅ Stay Professional but Personable

Sex toy conventions can be fun, but always maintain a balance between casual conversation and professionalism. A supplier is more likely to remember and trust you if you:

• Respect their time (don’t dominate their booth for 30+ minutes).
• Follow up on key points discussed during your conversation.
• Express gratitude for their time – even if they aren’t the right fit for now.

3. Using Business Cards, QR Codes & Digital Contacts for Effective Follow-Up

Sex Toy Conventions are fast-paced. You’ll meet dozens of suppliers, so organizing contacts is crucial for effective follow-up.

✅ Business Cards: Still Essential

• Keep it sleek, professional, and easy to read.
• Include your name, business name, email, and phone number.
• A tagline like “Specializing in premium pleasure products” can make your card more memorable.

✅ QR Codes: The Smart Way to Exchange Info

Many professionals now scan QR codes instead of exchanging paper business cards.

• Use a QR code that links directly to your website, LinkedIn, or digital portfolio.
• Have your QR code saved on your phone or printed on your business card.

4. Attending After-Parties & VIP Events to Secure Exclusive Deals

Not all deals happen on the convention floor. Some of the best opportunities arise in after-hours networking events.

✅ Why After-Parties Matter

• More relaxed atmosphere = easier conversations.
• Suppliers often reveal exclusive deals in a less formal setting.
• Builds trust & camaraderie, which can lead to better pricing and terms.

✅ How to Get Invited to VIP Events

• Ask politely at a supplier’s booth: “Are you attending any industry events tonight?”
• Some manufacturers send private invitations to potential clients – express interest early.
• Follow brands & suppliers on social media to stay updated on networking events.

✅ Dos and Don’ts at After-Parties

✔️ Keep conversations light but business-oriented.
✔️ Talk about industry trends -not just pricing.
✔️ Be genuine; don’t just “sell” yourself.
❌ Avoid overdrinking; stay professional.
❌ Don’t push for deals aggressively – relationships matter more.

Evaluate Supplier Credibility

Before you engage with a supplier, it’s important to assess their reputation, reliability, and manufacturing standards. A credible supplier should meet industry standards, have verifiable business credentials, and be transparent about their materials, certifications, and compliance.

1. Verifying Supplier Backgrounds & Previous Clients

Not all suppliers at a trade show are trustworthy. Some might claim to have top-tier manufacturing facilities, but their products could be low-quality resells from other factories. To avoid costly mistakes, do your due diligence.

✅ How to Verify a Supplier’s Legitimacy

Ask for References from Previous Clients

• Request case studies or testimonials from existing customers.
• Reach out to past clients (especially reputable brands) to confirm their experience.

Check Their Online Presence

• Look at their website and LinkedIn profile – do they provide detailed company information or just generic stock photos?
• Search for independent reviews on platforms like Trustpilot, industry forums, or sex toy business groups on LinkedIn.

Visit Their Factory (If Possible)

• If you plan to import in bulk, consider a factory visit or hire a third-party inspection service.
• Verify whether they manufacture in-house or just act as a trading company (middlemen often increase costs and lower quality control).

Understanding Payment Terms & Contract Negotiations

A supplier’s payment terms and contract structure can significantly impact your cash flow and risk exposure. Never rush into an agreement without clarifying the terms.

✅ Key Payment & Contract Considerations

Minimum Order Quantities (MOQs)

• Ask about MOQs upfront – some suppliers require large bulk purchases, while others may accommodate smaller orders for new businesses.

Payment Terms & Methods

• Avoid suppliers who demand 100% upfront payment – this is risky.
• A reasonable structure is 30% upfront & 70% upon shipment.
• Use secure payment methods like PayPal, escrow services, or letter of credit for protection.

Exclusivity & Private Labeling

• If you’re looking to sell branded or exclusive products, negotiate a private-label agreement (some suppliers offer white-labeling services).
• Define territory exclusivity – can they supply competitors in your market?

Return Policies & Defective Products

• Clarify their policy on faulty products.
• Request a replacement or refund agreement in case of manufacturing defects.

Red Flags to Watch Out for When Choosing a Sex Toy Supplier

Many sex toy suppliers will promise the best prices and high-quality products, but how do you separate legitimate manufacturers from unreliable vendors?

1. Major Warning Signs to Avoid

No Business License or Certifications

• If a supplier cannot provide proof of FDA, CE, or RoHS compliance, avoid them. 
• Lack of a business license or verifiable tax ID is a red flag.

Unrealistically Low Prices 

• If a supplier offers a price significantly lower than competitors, they might be using cheap materials or counterfeit components.
• Compare pricing from multiple suppliers before committing.

Vague or Unwilling to Answer Questions

• Reliable suppliers will gladly discuss their manufacturing process, materials, and testing procedures.
• If they avoid specifics, they may be hiding quality issues.

Poor Customer Service & Delayed Responses

• If a supplier takes days or weeks to reply, they may be unreliable when handling urgent orders.
• Test their responsiveness by sending inquiries before committing.

Negative Industry Reputation

• Search forums, LinkedIn groups, and business directories for complaints or warnings from other buyers.
• Some suppliers have histories of scamming small businesses – do your research.

Negotiation Tactics for the Best Deals

A strong negotiation strategy can make all the difference when sourcing new suppliers. At a convention, you’re in a high-energy, competitive environment where suppliers are looking to secure new clients – making it the perfect time to get the best possible terms.

1. Pro Negotiation Tips

Come Prepared with Market Research

• Before attending, research the average price ranges for products you want to buy.
• Use sites like Alibaba, Global Sources, and industry reports to benchmark costs.
• If a supplier’s price is significantly higher or lower than the industry average, ask why.

Never Accept the First Offer

• Suppliers expect buyers to negotiate, so their first quote often has room for adjustment.
• Counter with a reasonable, data-backed offer instead of just asking for a discount.

Bundle Multiple Products for Better Pricing

• Instead of negotiating per item, request a quote for several products together.
• Suppliers may offer volume-based discounts if you buy across multiple categories (e.g., vibrators + lubricants + bondage gear).

Use Competitive Offers as Leverage

• If you’ve received a better deal from another supplier, mention it.
• Be strategic – don’t just price-shop, but show that you’re serious about long-term partnerships.

Discuss Payment Terms for Cost Advantages

• Instead of just focusing on price per unit, negotiate payment flexibility 
• Some suppliers offer early payment discounts or bulk prepayment incentives – ask about these.

How to Leverage Bulk Orders for Better Pricing

Buying in larger quantities can significantly lower your per-unit cost – but only if done strategically. The trick is to balance inventory management with cost savings to avoid overstocking or cash flow issues.

1.Bulk Purchasing Strategies

Negotiate a Tiered Pricing Structure

• Instead of committing to a huge order upfront, request a tiered pricing system (e.g., 500 units = 10% discount, 1,000 units = 20% discount).
• This allows you to scale your purchases while still benefiting from price reductions.

Collaborate with Other Buyers

• If you can’t meet a supplier’s MOQ, consider partnering with other businesses at the convention.
• Form buying groups where multiple businesses combine orders to qualify for bulk pricing discounts.

Ask About Seasonal Promotions

• Some suppliers offer discounts during off-peak seasons or have clearance pricing on excess stock.
• Inquire about seasonal bulk deals and pre-orders for upcoming trends.

Use Storage & Dropshipping Options

• Some suppliers allow you to order in bulk but store inventory at their warehouse, shipping in smaller batches.
• This is especially useful if you don’t have large warehouse space but still want bulk pricing advantages.

Understanding Freight, Logistics, and Delivery Timelines

Even the best pricing and quality mean nothing if your products don’t arrive on time or cost a fortune to ship. Understanding logistics is crucial for a smooth import and distribution process.

1. Key Freight & Logistics Considerations

Shipping Costs & Methods

• Ask about available shipping options (air freight, sea freight, express courier).
• Compare FOB (Free on Board) vs. CIF (Cost, Insurance, and Freight) pricing to understand total costs.

Lead Times & Production Schedules

• Discuss estimated production time – some factories take weeks or months to manufacture custom orders.
• Always ask, “What is your average turnaround time for reorders?” to avoid stock shortages.

Customs & Import Regulations

• Make sure your supplier provides proper documentation (commercial invoices, packing lists, compliance certificates).
• Some adult products require special clearance – work with a freight forwarder who understands the sex toy industry.

Warehousing & Fulfillment Options

• Some suppliers offer direct-to-consumer fulfillment or can store inventory in regional warehouses to speed up deliveries.
• If you operate globally, consider suppliers with multiple distribution hubs to lower shipping costs.

Post-Convention Follow-Up Strategy

Maximize your connections! Learn the best follow-up strategies for lasting partnerships. 

1. Organize Collected Supplier Information

Categorize Suppliers: Separate them into tiers:

• Tier 1: High-priority suppliers with the best products, pricing, and service.
• Tier 2: Promising suppliers but need further vetting.
• Tier 3: Backup options.

Create a Comparison Spreadsheet: Include columns for pricing, MOQs, lead times, payment terms, and special notes.

Review Samples: If you collected any product samples, test them for quality and functionality.

2. Compare Offers and Finalize the Best Partners

• Product Quality vs. Price: Don’t just go for the cheapest -balance quality and affordability.
• MOQ & Order Flexibility: Some suppliers have high minimums that might not be feasible.
• Shipping & Logistics: Consider freight costs, delivery timelines, and fulfillment options.
• Payment Terms: Favorable payment structures (e.g., 30% upfront, 70% on delivery) reduce financial risk.
• Brand Reputation & Reliability: Research online reviews, trade references, and industry recommendations.

3. Shortlisting & Decision-Making

• Rank suppliers based on the above criteria.
• Reach out to your top 3-5 choices for further discussions.
• If needed, negotiate better pricing or terms before making a final decision.

4. Create Effective Follow-Up Emails

Subject: Great Meeting You at [Convention Name] – Next Steps

Email Body:

Hi [Supplier’s Name],

It was a pleasure connecting with you at [Convention Name]. I was very impressed with your [mention specific product or service]. As discussed, I’d love to move forward with next steps.

Could you please send me:
✔️ Your updated price list and MOQ details
✔️ Payment terms and available bulk discounts
✔️ Sample order options and shipping costs

Looking forward to working together!

Best Regards,
[Your Name]
[Your Business Name]
[Your Contact Information]

5. Ordering Product Samples

• Order samples from your top 3 choices.
• Test products for quality, durability, and packaging.
• Assess supplier responsiveness and shipping speed.
• If satisfied, move forward with a small initial order before committing to bulk purchases.

6. Establish a Strong Business Relationship

• Consistent Communication: Regularly check in to discuss stock availability, new product launches, and upcoming trends.
• Place Repeat Orders: Reliability and volume will encourage better pricing over time.
• Negotiate Better Terms Over Time: As you build trust, ask for discounts, flexible payment terms, and priority production slots.
• Stay Updated on Industry Trends: Attend supplier webinars, follow their latest releases, and be proactive in requesting exclusive deals.
• Resolve Issues Professionally: If quality or delivery issues arise, address them constructively and work toward solutions.

Final Thoughts

Attending a sex toy convention is more than just networking – it’s an opportunity to discover innovative products, build lasting partnerships, and stay ahead in the evolving adult industry. By preparing in advance, engaging with suppliers effectively, and following up strategically, you can secure valuable connections that enhance your business. Keep an open mind, ask the right questions, and prioritize quality and reliability when choosing suppliers. Whether you’re a retailer, distributor, or entrepreneur, these events offer a unique chance to expand your offerings and strengthen your brand. With the right approach, you’ll leave the convention with exciting new opportunities and partnerships.